The reporter learned from major automobile tire franchise stores and automobile markets in Yangzhou District that tire brands, such as Michelin, Bridgestone, Goodyear, and Kumho, have announced that they have been affected by rising prices of tire raw materials and rising tire prices in the United States. The price of domestic tires will be raised in an all-round manner and the price increase is expected to be 5%-10%.
For only tires, it costs more than 50 yuan
Recently, the reporter visited a number of automotive tire franchise stores and the automotive market, and found that the domestic automobile tire market is undergoing a comprehensive price increase. Ms. Lao Chi, a manager of the Michelin Tire Shop in Yangzhou, told reporters that from April to May, the industry began to rumors that tire prices will increase. Although Michelin has not officially risen yet, internal news has already been announced and will be fully adjusted in September. About 8%.
“Now the prices of tires for each brand have risen. Yokohama tire prices have risen by about 5%, and Goodyear tires have gained nearly 4%.†A tire distributor in Baixiang Road said that starting from mid-April, many brands The market retail price of tires has risen quietly. The prices of the most mainstream economic tires have increased by 5%-8%, and a few high-end tires have risen more than 10%.
There is further price increase
“Rising raw materials are the main reason for the rise in tire prices.†Mr. Xia, head of a certain brand of auto parts, told reporters that although rubber prices have recently declined, the tire raw materials currently on the market are all purchased before May. , it is reasonable to raise the price.
“The rise in tire prices in the US market is the trigger for the overall rise in domestic brand tire prices.†Mr Xia said that starting from the beginning of the year, Bridgestone, Goodyear, Michelin, and Jin were affected by the Sino-US tire special security case. Major brand tire manufacturers such as the lake have announced that they will increase the tire prices in the US market by at least 4%. This wave of price adjustment has spread to China.
Mr. Xia introduced that in the context of the Sino-American tire special security case, coupled with high global oil prices in 2010, the Southeast Asian regions such as Xishuangbanna and Thailand suffered from a decrease in rubber production due to continuous high temperature and dry and dry weather, starting from December 2009. The rising prices of the raw material market led to the rise in the price of the rubber industry. In addition, the increase in domestic demand for high-end tires has also directly led to the rise in rubber prices and even tire prices.
According to industry estimates, the prices of tire raw materials in 2010 will be 40% higher than last year, and tire prices may have further room for growth.
Tire industry may usher in shuffle
Despite the wide range of tire prices and fierce, but many industry insiders believe that this round of price increases should not last long, rubber prices should fall back to pre-price increases over time.
According to industry sources, the current domestic tire market is divided into three major camps: Michelin, Bridgestone, Goodyear and other companies occupy the first echelon; Kumho, Hankook, and Jiatong are among the second echelon; Chaoyang, Domestic tires such as good luck can only rely on low prices to hit the market. With the intensification of competition in the international and domestic markets, some international brands such as Michelin and Bridgestone have focused their marketing efforts on China, which will inevitably further exacerbate competition.
Tires are important parts for automobiles. If tire prices continue to rise, it will inevitably lead to higher vehicle costs. Given that the increase in sales of the auto market in 2010 was lower than last year, the price increase may further have a negative impact on the auto market. At the same time, people in the industry believe that although in the long run, the tire market will expand with the growth of the auto market, but in the context of fluctuations in raw material prices, the impact of multinational companies, and the growing strength of local tire companies, tire companies Competition will be fiercer, and the tire industry may usher in a reshuffle.
Qiangtong Machinery Co., Ltd. , http://www.china-defupresses.com