"This year our country's economic situation is not good. The situation of machine tool sales is obviously inferior to that of 2011. Some users cancelled their orders," said Qu Jian. As the first-line sales manager of Dalian Machine Tool Works, he has obviously felt that the demand of domestic machine tool users has begun to shrink.
Unlike the days when domestic companies are tightening, imported machine tools are still popular in China and maintain rapid growth. According to the statistics of the forward-looking data center, from January to May 2012, China imported 67,373 sets of metal processing machine tools, an increase of 38.1% year-on-year; the amount of imports was approximately US$5.31 billion, an increase of 5.1% year-on-year. Among them, 35,795 imported metal processing machines were imported in May, with an import volume of 1.15 billion U.S. dollars, and the import unit price dropped to a staggering 32,000 U.S. dollars.
China's machine tool market is changing, and a brutal market competition is underway.
Mid-range imported machine tools are popular
What makes domestic machine tool companies uneasy is that an increasing number of imported machine tools are challenging the market position of Chinese machine tool companies, especially the mid-range machine tools are being attacked by imported machine tools.
"China's high-end machine tool products have not yet achieved a breakthrough, and the market share of mid-end machine tools is constantly losing." Shi Yong, director of the Institute for Strategic Planning of the Institute of Mechanical Industry Information, looked a bit worried, and he carefully watched it again. Data, cautiously said: "If this statistical data is not wrong, then this conclusion is established."
Shi Yong’s judgment is based on a blue envelope internal data. The data comes from the statistics of China Customs: In 2009, China imported 8553 processing centers with an import value of 1.416 billion US dollars and an average unit price of 165,600 US dollars; the number of processing centers imported in 2011 Up to 40,843 units, with an import volume of 4.759 billion U.S. dollars, and the average unit price of import processing centers is 119,500 U.S. dollars.
The analysis result of this internal data is that the structure of imported products in the processing center is undergoing major changes, and imports of high-grade and expensive processing centers have decreased. In other words, the proportion of imported high-end machine tools has decreased and the proportion of mid-end machine tools has increased.
Imported machine tools are in turmoil. It is not only the mid-end machine tool market that is falling. The number of imported low-end machine tool markets is also rising. According to the statistics of the China Machine Tool Association, the import value of metal processing machine tools from January to December 2011 was US$13.24 billion, an increase of 40.6% year-on-year. The number of CNC machine tools was 11.11 billion U.S. dollars, a year-on-year increase of 42.1%. In addition to the mid-end machine tool and the high-end machine tools, the US$4.759 billion, low-end machine tools are entering the Chinese consumer market.
In addition to the export approach, multinational machine tool companies have also played a "quiet way" approach, through joint ventures with Chinese machine tool companies, using joint ventures to do "screening" and participate in the competition in the machine tool market. This relatively hidden way allows more medium and low-end machine tools to enter the Chinese market.
Even worse than the machine tool companies are the functional parts companies that provide machine tool companies with supporting services. As the market for machine tools falls, the pressure on China's functional parts companies has increased dramatically. Imported functional components are of good quality, coupled with our country's implementation of the policy of "import-free import of key functional components", so that the cost-effectiveness of imported functional components will be more cost-effective and reliable than the use of domestically-made functional components, and it will quickly occupy China's machine tool market.
Contrast with the fiery situation of imported machine tools, China's machine tool companies are suffering from the market downturn. According to a recent survey conducted by the China Machine Tool Association on 104 companies, 52.9% of enterprises in the first half of the year experienced negative growth year-on-year, especially as new orders from host companies declined significantly. The newly-added orders and on-hand orders of key-linked companies in the first quarter were all negative year-on-year, down by 31.7% and 19.7% year-on-year respectively.
Market potential attracts global
An important reason for the large number of imported machine tools entering China is that the rapid development of the Chinese economy has led to a strong demand for machine tools. China’s machine tool consumption has maintained its top position in the world for 10 consecutive years. Machine tool consumption is huge and the number of consumer products exceeds its own machine tool production capacity. Even after the global financial crisis, China's machine tool consumption has not decreased, especially the 4 trillion economic stimulus plan, which has driven the increase in demand for domestic machine tools, and has given birth to a large number of advance machine tool consumption, which makes international machine tool companies appreciative of China. "Rediscovered" China's market value in the field of global machine tool consumption.
In the next five years, the Chinese machine tool market will have a greater consumption trend. It is predicted that by 2015, the output value of China's machine tool industry will exceed 800 billion yuan. However, it is an indisputable fact that China's high-end machine tools do not have sufficient manufacturing capacity, and the highest-end machine tools rely solely on imports. In the mid-range and low-end machine tool markets, in addition to price advantages, China's machine tools still have a gap between the accuracy and reliability of machining and imported machine tools. It is to see this gap, foreign machine tool companies began to consciously reduce the price of imported machine tools, directly undermining the long-term price advantage of Chinese machine tool products.
Imported low-end machine tools have reduced the price gap with domestic machine tools by means of price reduction. In particular, in May 2012, the average unit price of imported machine tools reached 32,000 US dollars, while the average unit price of imports in the first 5 months was 79,000 US dollars. The rising market share brought by the drastic drop in prices has become a magic weapon for imported machine tools in the Chinese market.
In addition to price advantages, the advantages of imported machine tools such as high precision, good stability, and efficiency, automation, and intelligence have begun to appear, gradually attracting the attention of domestic users, thus creating a hot market for imported machine tools.
Future way out in high-end technology
When a large number of medium and low-end machine tools enter the Chinese market, Chinese machine tool companies need to reflect on how they can restore the disadvantages and regain the market share of the constantly losing machine tools. The only way to solve this problem is to fill in the shortcomings of technology as soon as possible, narrow the gap, and rebuild the advantages of Chinese machine tools.
As a matter of urgency, Chinese machine tool companies need to accelerate the pace of independent innovation, achieve technological breakthroughs, develop high-end machine tools that China urgently needs, and upgrade the technical content and quality of low-end machine tools. In order to achieve technological breakthroughs as quickly as possible, large Chinese machine tool companies have accelerated cooperation with foreign machine tool companies and jointly developed high-end CNC machine tools. Shenyang Machine Tool (000410, stocks), Japan Mori Seiki, and Gitmai Germany reached a cooperation to establish a joint venture in Shenyang, claiming that they are mainly developing new products for the high-end market. Jinan No.2 Machine Tool Group and Italian Pete-Carnegie Joint Stock Company jointly invested in manufacturing high-end precision CNC vertical lathes and turning and milling complex machining centers.
However, "in recent years, multinational machine tool companies have not put too many new and high-end machine tools products in China's companies to produce, but the layout of a number of low-end products to participate in China's market competition." Shi Yong believes.
In addition to the company’s own efforts, China has also introduced some policies and measures to promote the rapid development of domestic machine tools. In order to achieve this breakthrough as soon as possible, the Ministry of Industry and Information Technology of China established a major special project for high-end CNC machine tools and basic manufacturing equipment, and it is difficult to focus on R&D from abroad. Imported or foreign machine tools that do not export to China. The 12th Five-Year Development Plan of the Machine Tool Industry also puts forward: “We must base ourselves on independent innovation, and achieve breakthroughs in key technologies and industrial upgrading through independent research and development of original innovation, introduction of technology to digest, re-innovation, and integration of existing technological innovations.†Development ideas.
"To promote the rapid development of China's machine tool industry, users and host companies must support each other and work together to achieve the same strategic goals and national interests." Chen Xiaoming, general expert of high-end CNC machine tools and basic manufacturing equipment science and technology major special projects, recommends that In addition to the close cooperation between the host company and the system and functional components companies, the component companies realize cooperation, alliance, and restructuring at the technical level or asset level, jointly respond to market competition, build well-known brands, and increase market share.â€
Unlike the days when domestic companies are tightening, imported machine tools are still popular in China and maintain rapid growth. According to the statistics of the forward-looking data center, from January to May 2012, China imported 67,373 sets of metal processing machine tools, an increase of 38.1% year-on-year; the amount of imports was approximately US$5.31 billion, an increase of 5.1% year-on-year. Among them, 35,795 imported metal processing machines were imported in May, with an import volume of 1.15 billion U.S. dollars, and the import unit price dropped to a staggering 32,000 U.S. dollars.
China's machine tool market is changing, and a brutal market competition is underway.
Mid-range imported machine tools are popular
What makes domestic machine tool companies uneasy is that an increasing number of imported machine tools are challenging the market position of Chinese machine tool companies, especially the mid-range machine tools are being attacked by imported machine tools.
"China's high-end machine tool products have not yet achieved a breakthrough, and the market share of mid-end machine tools is constantly losing." Shi Yong, director of the Institute for Strategic Planning of the Institute of Mechanical Industry Information, looked a bit worried, and he carefully watched it again. Data, cautiously said: "If this statistical data is not wrong, then this conclusion is established."
Shi Yong’s judgment is based on a blue envelope internal data. The data comes from the statistics of China Customs: In 2009, China imported 8553 processing centers with an import value of 1.416 billion US dollars and an average unit price of 165,600 US dollars; the number of processing centers imported in 2011 Up to 40,843 units, with an import volume of 4.759 billion U.S. dollars, and the average unit price of import processing centers is 119,500 U.S. dollars.
The analysis result of this internal data is that the structure of imported products in the processing center is undergoing major changes, and imports of high-grade and expensive processing centers have decreased. In other words, the proportion of imported high-end machine tools has decreased and the proportion of mid-end machine tools has increased.
Imported machine tools are in turmoil. It is not only the mid-end machine tool market that is falling. The number of imported low-end machine tool markets is also rising. According to the statistics of the China Machine Tool Association, the import value of metal processing machine tools from January to December 2011 was US$13.24 billion, an increase of 40.6% year-on-year. The number of CNC machine tools was 11.11 billion U.S. dollars, a year-on-year increase of 42.1%. In addition to the mid-end machine tool and the high-end machine tools, the US$4.759 billion, low-end machine tools are entering the Chinese consumer market.
In addition to the export approach, multinational machine tool companies have also played a "quiet way" approach, through joint ventures with Chinese machine tool companies, using joint ventures to do "screening" and participate in the competition in the machine tool market. This relatively hidden way allows more medium and low-end machine tools to enter the Chinese market.
Even worse than the machine tool companies are the functional parts companies that provide machine tool companies with supporting services. As the market for machine tools falls, the pressure on China's functional parts companies has increased dramatically. Imported functional components are of good quality, coupled with our country's implementation of the policy of "import-free import of key functional components", so that the cost-effectiveness of imported functional components will be more cost-effective and reliable than the use of domestically-made functional components, and it will quickly occupy China's machine tool market.
Contrast with the fiery situation of imported machine tools, China's machine tool companies are suffering from the market downturn. According to a recent survey conducted by the China Machine Tool Association on 104 companies, 52.9% of enterprises in the first half of the year experienced negative growth year-on-year, especially as new orders from host companies declined significantly. The newly-added orders and on-hand orders of key-linked companies in the first quarter were all negative year-on-year, down by 31.7% and 19.7% year-on-year respectively.
Market potential attracts global
An important reason for the large number of imported machine tools entering China is that the rapid development of the Chinese economy has led to a strong demand for machine tools. China’s machine tool consumption has maintained its top position in the world for 10 consecutive years. Machine tool consumption is huge and the number of consumer products exceeds its own machine tool production capacity. Even after the global financial crisis, China's machine tool consumption has not decreased, especially the 4 trillion economic stimulus plan, which has driven the increase in demand for domestic machine tools, and has given birth to a large number of advance machine tool consumption, which makes international machine tool companies appreciative of China. "Rediscovered" China's market value in the field of global machine tool consumption.
In the next five years, the Chinese machine tool market will have a greater consumption trend. It is predicted that by 2015, the output value of China's machine tool industry will exceed 800 billion yuan. However, it is an indisputable fact that China's high-end machine tools do not have sufficient manufacturing capacity, and the highest-end machine tools rely solely on imports. In the mid-range and low-end machine tool markets, in addition to price advantages, China's machine tools still have a gap between the accuracy and reliability of machining and imported machine tools. It is to see this gap, foreign machine tool companies began to consciously reduce the price of imported machine tools, directly undermining the long-term price advantage of Chinese machine tool products.
Imported low-end machine tools have reduced the price gap with domestic machine tools by means of price reduction. In particular, in May 2012, the average unit price of imported machine tools reached 32,000 US dollars, while the average unit price of imports in the first 5 months was 79,000 US dollars. The rising market share brought by the drastic drop in prices has become a magic weapon for imported machine tools in the Chinese market.
In addition to price advantages, the advantages of imported machine tools such as high precision, good stability, and efficiency, automation, and intelligence have begun to appear, gradually attracting the attention of domestic users, thus creating a hot market for imported machine tools.
Future way out in high-end technology
When a large number of medium and low-end machine tools enter the Chinese market, Chinese machine tool companies need to reflect on how they can restore the disadvantages and regain the market share of the constantly losing machine tools. The only way to solve this problem is to fill in the shortcomings of technology as soon as possible, narrow the gap, and rebuild the advantages of Chinese machine tools.
As a matter of urgency, Chinese machine tool companies need to accelerate the pace of independent innovation, achieve technological breakthroughs, develop high-end machine tools that China urgently needs, and upgrade the technical content and quality of low-end machine tools. In order to achieve technological breakthroughs as quickly as possible, large Chinese machine tool companies have accelerated cooperation with foreign machine tool companies and jointly developed high-end CNC machine tools. Shenyang Machine Tool (000410, stocks), Japan Mori Seiki, and Gitmai Germany reached a cooperation to establish a joint venture in Shenyang, claiming that they are mainly developing new products for the high-end market. Jinan No.2 Machine Tool Group and Italian Pete-Carnegie Joint Stock Company jointly invested in manufacturing high-end precision CNC vertical lathes and turning and milling complex machining centers.
However, "in recent years, multinational machine tool companies have not put too many new and high-end machine tools products in China's companies to produce, but the layout of a number of low-end products to participate in China's market competition." Shi Yong believes.
In addition to the company’s own efforts, China has also introduced some policies and measures to promote the rapid development of domestic machine tools. In order to achieve this breakthrough as soon as possible, the Ministry of Industry and Information Technology of China established a major special project for high-end CNC machine tools and basic manufacturing equipment, and it is difficult to focus on R&D from abroad. Imported or foreign machine tools that do not export to China. The 12th Five-Year Development Plan of the Machine Tool Industry also puts forward: “We must base ourselves on independent innovation, and achieve breakthroughs in key technologies and industrial upgrading through independent research and development of original innovation, introduction of technology to digest, re-innovation, and integration of existing technological innovations.†Development ideas.
"To promote the rapid development of China's machine tool industry, users and host companies must support each other and work together to achieve the same strategic goals and national interests." Chen Xiaoming, general expert of high-end CNC machine tools and basic manufacturing equipment science and technology major special projects, recommends that In addition to the close cooperation between the host company and the system and functional components companies, the component companies realize cooperation, alliance, and restructuring at the technical level or asset level, jointly respond to market competition, build well-known brands, and increase market share.â€
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