Xichai Aowei Engine: Demonstrating High-end Power in Excellent Quality

November 9, 2013, FAW Auto Group Wuxi Diesel oil-free Factory (hereinafter referred to as "FAW Wuxi Diesel") held its 2013 National Culture Demonstration Base (FAW Wuxi Diesel) on the spot. FAW Xichai was awarded the "National Enterprise Culture Demonstration Base" for its unique corporate culture. At the same time, with this as an opportunity, FAW Xichai has also launched its "Eagle Culture" element brand.

In order to really play a role in corporate culture, in the final analysis, it is necessary to internalize the cultural connotation into the product, and to influence people and influence people through products. The Aowei brand engine of FAW Xichai can be said to be the crystallization of FAW Xichai's corporate culture. Its “Leading Technology, Powerful and Low Consumption” feature perfectly represents the corporate culture of FAW Xichai’s perseverance, courage, and integration. .

Courage to learn, good at innovation

In the Xichai "Eagle" cultural system, learning culture and innovation culture are expressed in the eagle's "stroke". In a sense, FAW Xicui Aowei Engine is the product of learning and innovation. From its birth to its growth as an outstanding example of high-end power in China, it has deeply laid the learning culture of FAW Xichai. , the brand of innovative culture.

In terms of technology, from the bold learning of the Aowei engine in the early years and the introduction of the comprehensive internal combustion engine authority AVL Austria AVL, we systematically learned the complete process of engine R&D, and later achieved homeopathic innovation and achieved full autonomy on the basis of learning. The first four-valve engine's independent intellectual property rights, and later clearly marked the "Sansi" (Cummins, Deutz and Perkins), Aowei brand has always been adhering to the cultural gene of FAW Xichai's courage to learn and be innovative It is these cultural genes that lay the solid foundation for the takeoff of FAW Xicui Aowei.

In marketing, from the early years of marketing wisdom to simplify the complex, will Aowei, Ao Ba and other product names unified integration Aowei brand, to now fully carry out the product marketing to the brand marketing gorgeous turn, can be said that Aowei The road to marketing is also an enterprising road that is good at learning and innovative. Today's Xichai Aowei, relying on modern marketing concepts, dares to learn from advanced domestic and foreign counterparts, is good at leveraging professional marketing communications agencies, builds a mature brand element system, and establishes a firm enough to lead China in the industry and in the market. The high-end power brand of the trend of the internal combustion engine industry.

In terms of system protection, Aowei Engine also embodies the characteristics of FAW Xichai's learning culture and innovation culture. In the hardware system, FAW Xichai has learned from the experience of its domestic and foreign advanced counterparts and spent huge sums of money to build a heavy-duty diesel engine production base in Huishan. It uses the world's top hardware facilities to guarantee the world-class quality of Aowei engines. In the management system, FAW Xichai uses Toyota's independent innovation has created a rich lean management approach for Aowei's R&D and production processes. Through continuous learning and innovation in software and hardware, FAW Xichai provided the most fundamental guarantee for Aowei engines on the system.

Power, symbiosis

The vigorous execution culture of FAW Xichai has always been praised by the industry. In Xichai's "Eagle Culture" system, the hawk's "toughness" is used to describe Xichai's execution culture. At the corporate level, the toughness of the eagle is a work style of “a slogan shouts to the end, a path to the end, and a work is done in the end”; when it comes to the performance of Aowei’s products, it is transformed into the power of Aowei’s engines. As a heavy-duty engine brand, Aowei brand covers the L, M, N three major product series, displacement covers 8 to 13 liters, with its excellent quality and strong performance, standing on top of the Chinese heavy-duty engine pyramid. Among them, Aowei N series products are the largest heavy-duty diesel engines with the largest displacement capacity in China. With its unmatched powerful power, Aowei Engine has won the reputation of “Dora Run’s profitable machine”. “The desert roads in this area have bad road conditions, there are many downhill and downhill slopes, and the roads are bumpy. There are not enough performance drivers for many vehicles, and Aowei’s advantage of low speed and high torque is very clear. One year, our competitors’ vehicles are numerous but transported. The volume is far less than the Aowei car, and the other party's heavy truck has been renewed for a long time.” Yang Jiangquan, general manager of Shuntian Transport Co., Ltd. of Hotan area, talked about the power of Xichai Aowei engine.

Yingzhirong represents the harmonious culture of FAW Xichai. Aowei Engine is also an important carrier for Xichai's harmonious culture. Its excellent quality and outstanding performance have created rich value for FAW Xichai itself, distributors and users, and achieved a win-win result with multiple interests and built a harmonious A win-win relationship; At the same time, Aowei Engine, by virtue of its features of low-carbon green, energy saving, etc., creates a harmonious symbiosis between man and nature.

"We must not only solve the problem of survival, but more importantly, we must achieve sustainable development. We must plan ahead, face the future, accelerate innovation, and enable our company to develop sustainably, healthily, and stably." Cai Zhenfa, secretary of the party committee of FAW Xichai, said. Aowei Engine is the most important bargaining chip for FAW Xichai to plan ahead and face the future and build a harmonious symbiosis between human beings, people and nature.

The corporate culture is internalized into the heart, transformed into practical actions of the employees, dedicate their own sweat and youth to the enterprise and the society; externalized in the shape, transformed into the excellent quality of the product, and created more value for the user and the society. The essence of culture is delivered in physical form. "Our corporate culture has never been a superficial, empty slogan of superficial articles, but it is real action to create genuine high-end power products that allow users to feel the value of our corporate culture in our products." FAW The relevant person in charge of the Xichai sales company said.

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