In 2006, Jianghuai Heavy Cargill Group began to enter a high-speed growth channel, with a year-on-year growth rate of 500%, creating an amazing myth. It won the "China's Most Fuel-efficient Model Award" and "Excellent Heavy Truck Platinum Award" for the first consecutive China International Truck Conserve Fuel Contest. †China Automotive Auto Innovation Achievement Award “Introduction, Digestion and Absorption and Re-innovation Award†and many other awards were awarded by the national authorities as “China Telecom’s Recommended Carsâ€, and the first Chinese car service brand star rating four-stars . Honor and other body Geerfa has already become the mainstream of domestic mainstream high-end heavy trucks!
These excellent achievements can not be separated from the relentless pursuit of the quality of products made by Geerge, and cannot be separated from the technological improvement and innovation that Gerrha never stopped. In the past year, the quality of Geerfa made a great deal of progress. The improvement, such as the company faced with the quality problems in the market, took a combination of trials and market rectification methods, has effectively solved the engine's water temperature problems and clutch wear problems; for the intake system, has been gradually rectified in place, such as Dump truck equipped with desert air filter, different engines equipped with filters to meet the intake volume; in order to save costs for users in the case of high oil prices, improve user profits, and gradually improve the single-level bridge models, and so on. At the same time of improving the quality, it further enriched the models and independently developed various new models such as the Geerfafa, the warehouse car, the dangerous goods transporter, and the air suspension tractors. The launch of these new products has enabled JAC The models are more complete and the varieties are more complete.
Geerfa insists on implementing the service concept of “intimate service and joint managementâ€, which is embodied in the following aspects. The first is training. In 2006, the national technical training organized by Geerfa reached more than six stages, which greatly improved the technical service capabilities of various service outlets. In the construction of outlets, the service network of Geerfa and Weichai’s service network achieved a full-scale network integration this year, making the layout of the service network of Geerfa more reasonable and more complete, and enabling Geerfa’s service capabilities to achieve a leap-over. Development. In terms of customer maintenance, since October, Geerfa has launched a nationwide "active service" campaign in which all vehicles sold by the company will undergo a free inspection and maintenance. In the aspect of accessories, in 2006, Geerfa invested tens of millions in the establishment of a number of accessories center libraries in major regions of the country, which completely solved the problems such as the inadequacy of the supply of new-to-market accessories. Geerfa is highly responsible for users with practical actions! All this has also resulted in the high recognition and loyalty of the customers for the Geerfa brand!
Of course, behind this series of achievements, the power of the distribution network can not be ignored. In 2006, sales reached 80% through distributors. In order to cultivate a professional heavy truck marketing team and successfully complete the sales target for the whole year, the company created the “Laboratory for Comprehensive Promotion of Heavy Truck Marketing†at the beginning of the year, focusing on “product strength, marketing power, brand powerâ€. The promotion work. In order to improve network marketing as soon as possible, in the year of 2006 alone, the laboratory had conducted three professional trainings on product knowledge, sales skills, and corporate culture for nearly 80 distributors nationwide. Heavy truck dealers made starry movements. Through a series of activities such as “Branch Labeling and Learning Criteria†among distributors in various places, the company’s learning organization was deeply injected into the heavy truck marketing system, which greatly improved the marketing of the marketing network. Ability and operational efficiency.
At the same time, Geerfa held a series of brand promotion activities to support the sales of products throughout the year. At the beginning of the year, “Testimonial Excellence, Sharing Value†was held. In early spring, “Spring Value-Added Action†was held. Summer Sailing Operation was held. In July, “Kings of Together, Feast Sharing†was launched and started in October. The “economic motive force, gold combination†and so on; during this period, Geerfa also held various forms of promotion meetings and symposiums in nearly 50 games; and from September, distributors in various regions also organized nearly 60 of them. The exhibition tour activities further narrowed the relationship with the customers, allowing the market to deeply experience the “excellent value of Geerfa†and create a new era of heavy trucks in China!
While gaining outstanding results, Geerfa did not forget the interests of its clients. It adjusted the IPO and inventory prices through large-scale profit sharing, implemented preferential policies for large customers, brought it closer to the market, and made its price/performance ratio more competitive.
In order to better support the business development of heavy trucks, the company has set up a financial and credit department and established a good cooperative relationship with China Everbright Bank, Agricultural Bank of China, and Bank of Communications. From October alone, the amount of business generated by this policy is close by. 70 sets. This measure further optimized the financial service process, improved work efficiency, and made Gehlfax's sales system more user-friendly, fully embodying the concept of Jianghuai Automobile's “user first, dealer second, and manufacturer thirdâ€; Unanimous approval and approval of distributors and customers.
With its own advantages, Geerfa has won the praise and recognition of many customers, and established stable and friendly cooperation with more than 80 group users. Last year, only large customers ordered more than 1,000 units, among which nearly 30 were purchased by Geerfa at one time, including mainstream logistics companies such as DHL, China National Grain Storage, Shanghai Zhongyuan, Ningbo Port Bell and logistics. Being able to receive their recognition is a strong testimony to the further increase in the acceptance of the Geerfa market. At the same time, Geerfa also actively cooperated with Qingdao Taiqi, Hubei Warwick and other large-scale conversion plants to develop a variety of heavy-duty modified vehicles, selling the country.
On December 18, 2006, Jianghuai Automobile held a five-day truck marketing annual meeting in Hefei, Anhui Province. The theme of this year's meeting was “Dare to innovate, dare to compete, and dare to winâ€. At the meeting, while commending outstanding dealers and refitting company representatives during the year, the entire Geerfa marketing system also conducted a systematic review and summary of the achievements made during the year, and also reviewed the 2007 grid. Erfa's product development and marketing strategies were discussed in depth. After the meeting, all distributors were full of confidence in 2007 full of passion and challenges, and determined to further implement the “spirit of the new Red Army†in the new year and achieve more fruitful results.
Excellent quality and perfect service have enabled the rookie Geerfa's market position to rise rapidly in 2006 and enter the ranks of mainstream heavy truck brands; in the face of the more intensely competitive Chinese heavy truck market in 2007, Geerfa has locked its eyes on higher The business objectives:
First, sales continue to double, ensuring that 6,000 sales are achieved;
Second, to further enhance the market position of Geerfa.
In terms of products, further improve product quality and increase new product development efforts such as: 6*2 tractors (front double bridge and suspension bridge), 8*4 mixer truck (12 squares), 8*4 dump truck (Stereo After the suspension), 6*4 cargo (special modification), 6*2 Georgi (elongated wheelbase, 9500 containers) will be fully launched; and to meet the market demand and national policy, will be very Quick and comprehensive introduction of the new product of the National III standard.
In terms of brand promotion, a series of promotional activities will be launched around the “economic power, gold portfolioâ€, with the ultimate goal of creating “excellent value†for customers. Geerfa took the lead in the industry to put forward the concept of “economic motive, gold combinationâ€. For example, the fuel-saving effect of Geerfa’s emphasis is to achieve a golden intersection between fuel economy and dynamics. It is to use technological advantages in the design and manufacturing process. In order to achieve the best of both, after matching high-end engines such as Weichai, through the improvement of the rear axle, the transmission system is more scientifically and reasonably matched, and Geerfa succeeded in maximizing the integration of fuel economy and power.
In terms of network construction, the focus of 2007 is to cultivate a high-quality, professionalized Geerfa marketing network, and further implement the learning-based cultural construction of the marketing network, concentrating the superior resources to do a good job of network construction in key areas, especially The provincial capital, central city, and the coastal frontline have made Geerfa's marketing network more complete and its coverage more reasonable. It has accelerated the construction of franchised stores and has given a series of trainings to further increase the marketing capabilities of dealers, making Geerfa’s Marketing network is more effective.
In terms of services, we thoroughly implemented the service concept of “preferential service and joint operationâ€, further improved the service network, enhanced service capabilities, and made prompt and effective treatment of customer problems, effectively solved customers’ worries, and improved the satisfaction of Geerfa. With regard to loyalty; in the supply of accessories, it continues to enhance the reserve capacity of the spare parts turnover center library. In addition, in the application of information technology, we will further optimize the processes, improve the ERP management system, strengthen training, and improve operational efficiency. We will also be able to respond more closely to the market and respond quickly. An effective call center will soon be established.
We believe that under the unremitting efforts of Geerfa people, with the close cooperation of a series of measures, Geerfa in 2007 will write a more brilliant chapter!
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