Dongfeng Dana Axle Aims to Export 2 Billion Yuan This Year

The market sales target outside Dongfeng is locked at 2 billion yuan. Recently, Dongfeng Dana Axle Co., Ltd. held a marketing seminar in 2010 to determine this extremely challenging sales target and to refine the target.

In 2009, the company overcame many difficulties and completed sales of 1.76 billion yuan in the non-Dongfeng market for the whole year, completing an annual target of 106.7%.

In 2010, the company locked the external sales target at 2 billion yuan while ensuring the Dongfeng internal market. In response, the company’s marketing department has subdivided the target market, deconstructed the 2 billion yuan export goal step by step, and converted it into the targets of major marketing regions and marketing personnel, and to overseas markets, crane markets, and non-Eastern winds. Five key markets, such as the spare parts market, need to be improved to initiate research projects to expand sales and increase market share.

At the seminar, Han Sheng, party secretary of the company, encouraged sales officers to take advantage of the situation to enhance their sense of mission and responsibility to complete sales. Through continuous learning, they quickly increased market research, market forecasting and marketing capabilities, welcoming with confidence. Challenges to ensure the successful completion of the RMB 2 billion export goal.

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