Guangrao Rubber Tire Industry Development: For tires, where to turn?

Guangrao is quietly there, but if you approach it, you will find that its name is not known, just as its name—broad and rich. There are many stories in the town, and the tires are the protagonist. There are not many days in the two days, but it is enough for reporters to have an impression of this small town. Hear people in Guangrao tell their tire stories and see the billboards of the tire industry everywhere on the road. The compact and uncrowded factories in the district watched engineers use the most intelligent system to control the production process and see workers skilled in manipulating machine operations. This is a county town for tires. It is like an oversized one. Tire theme parks have a clear theme, reasonable division of labor, and harmonious operation. They strive to build their own brands.

How to increase the scale effect

Lifting the tire brand, we blurt out the names of the big coffees, such as Michelin , Bridgestone, Goodyear, etc. We will remember the handsome bald tires on the F1 track. We will remember that the giants of the truck can compare with our average person. Tires. When you come to Guangrao, you will come to the theme park of tires, tires, sea and sea (tire and sea), and all the grass and wood have the breath of tires. Perhaps this tire city is just like this.

Rome was not built in one day, and the tire industry in Guangrao was not developed overnight. Wang Xianghua, deputy director of Guangrao County Development and Reform Bureau, briefed the reporter on the history of development of the tire industry in Guangrao: “The tires have now become the six pillar industries of Guangrao County. First, its history has been for more than 40 years, and Guangrao County was first involved in the tire industry in 1968. At that time, it started with the business of rubber seals, joints, etc., and gradually entered the tire industry. After reform and opening up, it was thought and technically precipitated for many years. , The products are gradually upgraded. Through the combination of households and households, the establishment of companies between factories and factories, and the formation of companies between the company and the company, the scale has been expanded a little. Today, the annual production capacity of radial tires in the county has reached 150 million, accounting for more than 25% of the national total. ."

According to the official data of Guangrao County Government, Guangrao Rubber Tire Enterprise has grown to 42 (48) companies with total assets of 55.5 billion yuan. A complete industrial system consisting mainly of rubber tires, natural rubber planting, supporting equipment and industrial design has been formed.

From the obscure work to the development of a large-scale rubber industry cluster, it became an important national radial tire production and export base. From a simple hand-workshop to a fully functional rubber company, 40 years of ups and downs, the history of Guangrao's rubber tire industry is Efforts and accumulate. Guangrao has already made the rubber tire industry bigger and more famous. However, the technology and brand influence of the products are just starting from the big brothers like Bridgestone, and they are just starting to write slowly but clearly. With its own glorious history.

Policy support, free development

The rubber tire industry has always been the bright pearl of the Guangrao government. The government has always supported and served it. Some people may worry that the government's intervention will bring more restrictions, redundant procedures will also affect the efficiency of enterprises, and thus affect the market's development of the industry, but the Guangrao County government has done a good job in this regard, care but do not love, In terms of corporate policy, tire companies have been given green light all the way, shortened the time required for formalities approval, and guided mutual exchanges and cooperation between enterprises. Joint procurement and technical exchanges are more harmonious and beautiful due to the government's cooperation. At the same time, the government is more focused on industrial development. The overall situation provides a good platform for enterprises, but it also allows companies to develop freely in the market, appreciate the cold and warm, and move out of Guangrao to the world with the best products and services.

In accelerating the process of industrial development, the government’s platform for the rubber tire industry deserves our attention: First, the annual China (Guangrao) International Rubber Tire & Auto Parts Exhibition; and second, the establishment of national rubber tires and rubber products. Quality inspection center; Third, the planning of the tire testing ground; Fourth, the planning of the rubber tire logistics park. The four platforms, from product development and testing, quality control, to display of products and brands, logistics and distribution, the government has played an important macro-control role in the entire production and sales cycle, providing good logistics support for companies in the tire industry. stand by.

The reporter visited the NDRC, the Science and Technology Bureau, the Bureau of Commerce and Trade and other related government departments on an itinerary basis. During the interview, the reporter learned more about the government’s attitude and determination to support the tire industry. Secretary Wang of the Development and Reform Bureau tells us every course of the development of the Guangrao tire industry. There are bitter sweets, stories, and techniques. There are concerns and strategies. The relevant leaders of the Science and Technology Bureau told reporters about the science and technology project plans for the coming years, the plan for the introduction of talents, the time cut-off points, and the quality. All we heard were detailed and detailed projects. Without in-depth understanding, how can there be such a detailed answer, without serious thinking, how can there be such a complete strategy, there is no firm execution, how can there be such a support platform. The government has carried out macro-control in a way that maximizes the scope of its own functions, allowing the entire rubber tire-related company to have a clear direction in developing its own business.

Do unique products and create your own brand

Guangrao rubber tires rely on inexpensive and fast-growing industrial clusters. Regardless of whether the nation’s sales or export data have been increasing rapidly in recent years, the advantages of its products have been more competitive. The value is not high. We can say Shengtai, Jinyu, and Debao, but in the complicated brand, foreigners only see one, that is, China's tires, Guangrao rubber tire industry is also aware of the deficiencies in the development, innovation and brand Weak capacity and structural overcapacity. There are few tire original technologies and most of them are technical imitations, which leads to similar products, weaker differentiation and weaker competitiveness. Without its own characteristics, it will naturally restrict the development of the brand. According to the development trend of the tire industry, the future tire industry market will be subdivided, specialized, characteristic, and green, and the market will be further subdivided, and product technology will be upgraded and created. Brands, do their own specialty products. Under the fierce competition, Guangrao's rubber tire companies have always maintained the utmost fighting spirit. The government has not only reported on past achievements once and for all. In the recent government planning, we have seen a number of support and improvement policies.

In 2012, the rubber tire industry was listed as one of the nine major industries supported by independent innovation in Shandong Province, and Guangrao County seized the opportunity. In the past two years, a total of 4 major scientific and technological special projects have been organized and significant achievements have been made in information technology, new types of rubber materials and applications, and new types of rubber refining technologies. Breakthroughs were made in 11 key technologies, scientific research centers were established and advanced instruments were newly built to enhance scientific research capabilities, and cooperation with universities and scientific research institutes promoted the accumulation of talents. The significant increase in technology funds in the investment structure also greatly promoted the industrial science and technology. progress.

Various companies have also come from a simple past few years to use their own ideas to create their own unique products, more and more companies to increase R & D funding year after year, focusing on high-performance tires, green tires, special purpose tire development. Collaborate with universities and scientific research institutes to develop technical ideas, such as Best Chemicals Co., Ltd. and Qingdao University of Science and Technology to develop new products. The quality of a product is a symbol of strength. The establishment of a brand can bring infinite power to a product. The brand's influence is as magical as a paper ship. It is an invaluable asset added value. However, it is not an overnight change. It depends on quality, service, and long-term testing.

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