Unlike the “Asian Consumer Electronics Show†(CESAsia), which was “unexpected†last year, at the 2016 Asia Consumer Electronics Show, BMW, Mercedes-Benz, Volvo and other car companies showed their ideas on the theme of “interconnection†and “Internet of Thingsâ€. The most cutting-edge autonomous driving technology. Several major auto giants have replaced IT companies. The Pasir has four Asian CES areas. It is difficult to distinguish whether this stage is an IT show or a car home, and this is revealed by the auto industry's ambition for future card positions.
Undoubtedly, with the clear trend of smart connected technology and car sharing, 2016 is known as the first year of the explosion of intelligent driving. Unlike the previously unscrupulous “ungrounded gasâ€, some of the automotive technology achievements at the CES show can already be used on production models, while others are technically implemented. All that is needed is policy and infrastructure. Let the market gradually realize the process of cognition and promotion.
This Mercedes-Benz brought the most powerful achievements in the field of black technology, the "Digital Transformers" IAA aerodynamic intelligent concept car, in order to highlight the domineering Mercedes-Benz directly doubled the booth, and even directly put the concept car on Shanghai street. The competitor BMW is also taking the opportunity of the Centennial Celebration to showcase the BMWi future connected concept car and its next century of transportation.
This wave of smart interconnection is not just at the level of the whole vehicle company, but is blowing to a deeper level – a component manufacturer that has always been a leader in automotive technology innovation and progress. On May 12th, in the Bosch Building of Bosch China's Shanghai headquarters, a cool black technology exhibition attracted the attention of visitors: industrial process quality management system, intelligent machine arm and other industrial 4.0 equipment, environmental sensors, electronic products micro A series of Internet and IoT software systems, such as electric system sensors and automotive intelligent interconnection control units, were exhibited one by one. This shows the general attack situation of Bosch, a traditional auto parts giant, entering the new Internet format.
In the future, the traditional body is no longer the main body, the car is only the carrier, and more enterprises are the theme of mobile life solutions. Faced with the possibility of self-driving and business model innovations that are already within reach, for a long period of time in the future, it is still the “preparation period†for the auto dealers to add to the layout of the autopilot field. The battlefield has not yet arrived, and the smoke has started.
The dispute over the card position in the last year, the "Made in China 2025" issued by the State Council last year left a limitless space for the development of automotive intelligent interconnection from the top-level design of the policy: by 2025, master the overall technology of autopilot and various key technologies Establish a relatively complete intelligent networked car independent research and development system, production supporting system and industrial cluster.
At the just-concluded 2016 Consumer Electronics Show (CESAsia), many auto companies including Mercedes-Benz, BMW, Volvo and Chevrolet have brought their latest "black technology" weapons to compete at this year's CES show.
Mercedes-Benz's "Intelligent Aerodynamics Car" IAA concept car is amazing. The core technology of this car is the "smart aerodynamics" kit, which can change the angle and shape of the body cover. In this mode, the drag coefficient of the IAA concept car is changed from 0.25 in normal mode to 0.19. In addition, Mercedes-Benz launched the cloud interactive system Car2X system, which has placed the smart Internet at a fairly high strategic level.
As a veteran competitor of Mercedes-Benz, BMW realized the iVisionFu-tureInteraction concept car debuted in China at the CES show. The car offers three driving modes: PureDrive, Assist and Au-toMode. In addition, BMW launched the VISIONNEXT100 concept car at the 100-year global tour, and also incorporated many popular trends such as autonomous driving. BMW Group Chairman Kruger said, "The BMW Group is entering a new era of turning autonomous driving into reality."
In addition to the traditional luxury car giants, other car companies have not missed this strategic reserve to show their smart interconnection technology. Volvo has brought the new S90 and XC90 flagship models equipped with the latest Apple CarPlay applications, as well as humanized intelligent technology such as “Express to Car†and smart phone “Digital Key†for docking smart consumer demand. Chevrolet has demonstrated its concept car CHEVROLET-FNR, a daring attempt to simplify the mobile life of Chevrolet for the Chinese market. Some of its features have taken shape in Chevrolet's existing products.
The CES exhibition, whether BMW's BMW Smart Interconnect System based on open mobile cloud, Mercedes-Benz launched the cloud interactive system Car2X system or Volvo's promotion of intelligent driving with Ericsson's cloud service, is the focus of intelligent interconnection. The system's display shows that various car companies have mentioned the intelligent interconnection to the strategic height. Although the technology such as autonomous driving is still a long way from mass production, the battle for card position of forward-looking technology has been staged in advance, and the acceleration of the commercialization of the above technology has been accompanied.
A glimpse of the future The CES car giant's layout of forward-looking technology battles is full of points. Although the show is only the innovation and technology of smart interconnection, the focus of car companies lies in the definition of a brand's own role in the future.
As the inventor of the car, Mercedes-Benz has been consolidating its leadership image in the future of transportation, which is also the Mercedes-Benz to participate in the CES Asia exhibition for two consecutive years. Mercedes-Benz is open to future intelligence, but it seems to focus more on current market competition and product layout. In addition to the "flashing" IAA concept car, the new driver assistance system and safety system will enhance the safety, comfort and driving assistance functions to a new level of new E-class is the weight of Mercedes-Benz eager to conquer the Chinese market. This new E-class for intelligent interconnection is a dedicated R&D staff in China that is “customized†for complex Chinese traffic conditions and unique traffic signs. Vehicles can identify signs, lane signs, traffic lights, and intricate Driving behavior, etc. In addition, Mercedes-Benz has partnered with WeChat, Baidu and Gold to develop applications that are more suitable for Chinese car owners.
Compared with Mercedes-Benz's eagerness to seize the market's mentality, through the interconnection and smart BMW, the future positioning and brand obviously think more. As the head of the BMW Group, Kruger also publicly stated that BMW is going to change from hardware to software. "BMW is also slowly turning to the corporate culture of high-tech companies. The role of software in the automotive industry is becoming more and more important. The entire travel industry is facing major changes. Smart Internet, digital, electric travel, and autonomous driving are the development trends. The latest technology is to show you the vision of BMW for the next 100 years.†Kang Siyuan, President and CEO of BMW Group Greater China In the subsequent speech, it was emphasized that transforming high-tech enterprises and becoming the market leader in high-end transportation services is the future goal of this traditional century-old car company. Its business focus will also cover automotive products, travel services, and related software. Products and other aspects.
In the face of the influx of many Internet companies into the field of smart cars, in addition to the traditional car companies to take the initiative to change, Bosch also released the Internet business strategy in China for the first time. On May 12th, the Bosch Group stated that it will comprehensively promote a new strategy for connected business in the Chinese market in the future. “Although it has entered the 'new normal', the Chinese market still has a wealth of opportunities, especially in the connected products and solutions business,†said Tai Ruilai, a member of Bosch China's board of directors and Asia Pacific business. At present, Bosch is the only company in the world that has built on the three levels of the Internet of Things, such as sensors, software and services. Entering the Internet has its unique advantages.
"Automobile intelligent interconnection will no longer be just a trend. At the national policy level, "Made in China 2025" gives clear requirements for the development of automotive intelligence: by 2020, China's mainstream car companies must master the overall technology and various aspects of intelligent assisted driving. Key technologies, in addition to the initial establishment of intelligent networked car independent research and development system and production supporting system. In the international giants have laid out the field of intelligent interconnection, independent car companies are also, but also need to catch up." Automotive industry analyst Zhao Yu told reporters.
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