Under the wave of the times, the lighting industry has gradually entered a period of deep adjustment, and the LED lighting market has matured. However, market competition is still ubiquitous and even intensified. For example, more than half of this year, many dealers admitted that the LED lighting market in the first half of the year was not as good as expected. Under the influence of various factors, they were saddened by the days. Under the wave of the times, the lighting industry has gradually entered a period of deep adjustment, and the LED lighting market has matured. However, market competition is still ubiquitous and even intensified. For example, more than half of this year, many dealers admitted that the LED lighting market in the first half of the year was not as good as expected. Under the influence of various factors, they were saddened by the days. In China, dealers are a very special group with unique business values ​​that are difficult to replace in the short term. In the era of the lighting industry or the channel is king, the days of dealers have lived very moist; in today's Internet age, dealers often face difficult choices to stay or leave. Such great changes have caused dealers to lose their positions in a fog. Some people have to succumb to the competition stage of the industry. Some people stay hard and survive. Only a small number of people have seized the pulse of the times and found it. A new way out. Internet + era lighting dealers are trapped and changed dealers face difficulties. Dealers have been an indispensable bridge between manufacturers and retail terminals, especially in the face of a large and diverse market such as China, not only the market level There are many differences between different regions and between urban and rural areas. Manufacturers have formed a unique relationship of mutual dependence and inconsistent interests. However, the current difficulties faced by dealers can be said to be the inevitable result of economic and technological development: The first is the impact of the economic downturn. As China's economy enters a new normal, all walks of life show a lack of growth, LED lighting market demand growth slowdown, gross profit margins decline, sales decline, etc., the era of sales and profits have come to an end. The second is the Internet + era, the information revolution is rapidly spreading from the C end to the B end, and the traditional channel path is being reconstructed. The attack of the B-end e-commerce is a complete revolution of the traditional channels of the lighting industry. It adheres to the concept of de-intermediation and poses an unprecedented impact on traditional dealers. At the beginning of the year, Alibaba held a global B2B ecological summit in Yunqi Town, Hangzhou, and launched a high-profile 100-city store plan and 1688 service provider project to re-lay the B2B market. Then Jingdong Group also held an annual meeting, saying that Jingdong will be in 2016. The launch of the new channel business unit, paving three large networks to focus on creating fresh business and international business. The B-end e-commerce represented by Ali and JD.com is devastating for traditional dealers. Their mode is to bypass all intermediate links from the manufacturer to the terminal, directly control the terminal, and take the dealer instead. The third is the rising operating costs. In recent years, domestic prices have gradually increased. Not only have rents rise year by year, labor costs have become higher and higher, and management costs have gradually increased with the expansion of corporate scale. In addition, in the face of the decline in sales, manufacturers are also beginning to pressurize, and the requirements for dealers are more demanding. As a result, the dealers sandwiched between the manufacturer and the terminal have become more and more difficult due to various reasons. Dealers realize the trend of transformation With the rapid development of Internet + and the gradual transparency of information, all commercial factors will be reconstructed, including the channel will also accept the transformation of the Internet, the dealer transformation is an urgent task. Through the transformation of the Internet, dealers can find their irreplaceable value even in the Internet+ era. With the Internet platform, terminalization in the traditional channel structure of the lighting industry, high gross profit, high cost, high energy consumption is the traditional channel mode. Typical features. Dealers only have to do it themselves, cut off unnecessary distribution and management links, and use the Internet platform to directly control terminals or self-built terminals to achieve online and offline access, that is, online orders, offline delivery. The essence is to optimize the commercial efficiency between the manufacturer and the retail terminal through the means of e-commerce, and to achieve intermediateization between the manufacturer and the retail terminal. Achieve zero distance from manufacturers and consumers, not only to ensure quality, but also to ensure low prices, but also to meet the convenience needs of consumers for immediate consumption. Taking advantage of localization transformation The essence of service provider marketing is to establish a long-term trading relationship with customers. In the context of Internet+, an important function of dealers is to maintain and manage terminals, which is for the maintenance of customers. Service functions such as financial services, logistics and distribution can be replaced by no one at least in the short term. This is still an important function of dealers. For the LED lighting industry, the most important thing is that the product itself is the service, the lighting products are not fast-moving products, and the after-sales service will be a huge market. With the industry homogenization competition is serious, the profit is meager, the cost is increased, the dealer has the localization advantage, and can gradually transform the third-party service provider on the basis of maintaining the existing wholesale and retail business, and integrate the line through the intelligent information system. After-sales outlets provide users with fast and timely service. This kind of output third-party service can be divided into different fields such as logistics and distribution service, financial credit service, information service, operation management service, etc. According to the service object, it can be divided into: B-side service, that is, service for terminal operators; Service, which provides services to the ultimate consumer. There are two main directions for the transformation of platform-based distributors based on their own strengths: First, powerful dealers can transform themselves into independent logistics e-commerce platforms; second, dealers who do not have the ability to build platforms can choose Cooperate with third-party distribution e-commerce platform. Among them, dealers with certain strengths, the construction of logistics e-commerce platform to earn management fees, is the longest and most stable business model, in the future, who can integrate the best traffic, who is the winner. However, the construction of the logistics e-commerce platform requires a large amount of capital in the early stage, and the later management operations also require certain strength. Dealers can fully utilize the warehousing function, logistics function and financial credit service function in the independent e-commerce platform. For most of the dealers, it is more appropriate to enter the third-party platform and use the third-party platform to realize the Internet transformation of operation and organization management. The original market area of ​​the dealers will not change, but the platform can realize the resource sharing among the dealers, share the traffic brought by the platform, enjoy the information and financial services provided by the platform, realize the complementary advantages, and share resources quickly. Improve efficiency and reduce costs. For the time being, there is still room for improvement in the circulation efficiency of the entire lighting industry. With the penetration of the Internet + into various industries, the development of e-commerce has become an irreversible trend, but its essence is to improve efficiency and reduce costs. The purpose is to optimize the original channels, not to completely eliminate the traditional channels, as long as the dealers actively change, Catching up with the general trend of e-commerce development will still play an irreplaceable role.
Hand Held Enclosures
Hand Held Enclosures,Handheld Enclosure,Industrial Enclosure Manufacturers,Security Cabinets
wybox inc. , https://www.wybox.com