· Lexus was asked by the National Development and Reform Commission to inquire about the double-country test of Japanese car companies

Last week, the National Development and Reform Commission interviewed Toyota Motors to inquire about the company's business practices in China.
Yesterday, Toyota China’s spokesperson Niu Wei responded by an interview that Toyota’s Lexus is fully coordinating with the NDRC’s inquiry, as to whether Lexus will cut prices recently, and whether Toyota’s joint ventures, FAW Toyota and GAC Toyota, are involved in this He did not comment on the antitrust investigation.
This year, Lexus, which has not been made in China, has gradually stepped out of its previous downturn with the help of hybrid vehicles. In the first half of 2014, Lexus sold a total of 39,300 vehicles in China, up 31.2% year-on-year. Although there are still large gaps in the sales of the three luxury car giants such as Audi, BMW and Mercedes-Benz in China, they are still firmly in the top three brands of Japanese luxury cars.
In the recent anti-monopoly investigation storm, luxury car brands and imported cars have become the focus of attention. Audi, BMW and Mercedes-Benz, the first camp of luxury cars, have been investigated and interviewed by the National Development and Reform Commission. To this end, the above three luxury car brands have announced the price reduction of new cars or parts, of which Audi, the boss of the luxury car, admitted to the NDRC that the monopolistic behavior is illegal and expressed willingness to accept the punishment.
In addition to the above-mentioned three luxury car brands announced price cuts, Jaguar Land Rover, the fourth-ranked luxury car, has also lowered the price of three models and six models from August 1st. The average price reduction will reach 200,000 yuan. . Lexus, which ranked fifth in the domestic luxury car sales this year, has not had any price cuts as of press time.
At present, the anti-monopoly storm continues to expand, including not only luxury cars and imported cars, but also non-luxury car brands. Li Pumin, secretary-general of the National Development and Reform Commission, said on the 6th that in addition to penalizing Audi and Chrysler, the National Development and Reform Commission (NDRC) has also completed investigations into the monopoly of auto parts and bearing prices for 12 Japanese companies, and will impose penalties according to law.
Recently, Guangqi Honda and GAC Toyota all stated that in order to respond to the concerns of the National Development and Reform Commission and the Guangdong Provincial Development and Reform Commission on the company's parts and other related fields, the price of some parts will be lowered from September 1 and August 18, respectively. There are 7 foreign auto brand car companies that have automatically cut prices in China.
Yu Jun, executive deputy general manager of Guangqi Honda, said in an interview with the media recently: “We have also actively communicated with the competent authorities in accordance with the national policy guidance, and we are also conducting self-inspection in various aspects within the company. In addition, we are also active. Listen to the opinions of the competent authorities, ask the authoritative experts in the industry to diagnose us, and give targeted advice to places where we have doubts or unclear boundaries, so that we can take timely countermeasures."
Dongfeng Nissan also said that since April this year, the National Development and Reform Commission and the Guangdong Provincial Development and Reform Commission have paid close attention to the problems existing in Dongfeng Nissan's vehicle and after-sales service. Dongfeng Nissan will attach great importance to the important guiding opinions put forward by the National Development and Reform Commission, and combine the laws and regulations such as the Anti-Monopoly Law. Actively discuss and formulate improvement plans in related fields.
Some insiders analyzed that the suspected monopoly of the 12 Japanese companies announced by the National Development and Reform Commission is different from the "vertical monopoly" red line that Chrysler and Audi have violated, "the minimum price for refining goods to third parties." Twelve Japanese companies are involved in “horizontal monopoly”, and the problem mainly occurs in parts and components.
According to the China Insurance Industry Association and the China Automobile Maintenance Association, which disclosed the “zero ratio of complete vehicle parts” (referred to the ratio of the price of all the accessories of a car in the aftermarket to the sales price of the whole vehicle), 18 common models were reported. There are 10 models of complete vehicle parts with a total ratio of more than 400%. Among them, Toyota accounted for 4 seats, including Lexus ES, Camry, Corolla and Yaris, Yaris zero ratio of up to 720.28%. In addition, the Honda Accord CP model has a zero ratio of 342.66%, and the Dongfeng Nissan Tiida C11 has a zero ratio of 375.92%. The international market zero ratio is generally not more than 300%.
Auto expert Zhang Zhiyong said in an interview that Japanese automakers mainly involve horizontal monopoly. To break this monopoly, price cuts are not the root of solving problems. Instead, Japanese automakers must break the relatively closed parts supply system and other parts and components enterprises. open. He also said that Japanese cars began to cut the price of parts, which will affect the company's sales and profits in the second half.
At present, the overall performance of Japanese cars in China is not optimistic. Among them, the three giants of Toyota, Nissan and Honda suffered a year-on-year decline in July. In the first seven months, the sales targets of the three car companies in China were all less than 50%, and there is a risk that is difficult to achieve.
However, in an interview with reporters, Niu Wei said that with the listing of New Corolla and Ralink, Toyota China still has confidence in completing the annual sales target of 1.1 million vehicles this year, and there is no plan to adjust the expected target. Yu Jun also said that with the launch of new cars to drive the market, Guangqi Honda is trying to hit the annual sales target of 500,000 units.

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