After 90 years, the guy turned into a "young middle class + hoisting winner" in 7 years.

Zhengzhou, a new viaduct, a bright yellow crane, a black hook up, down, then up, down again, reciprocating several times a day.

Tang Chao, who is standing on the side of the car, is not very old, but his face is dark. In just seven years, this 90-year-old has become a typical winner of China's “young middle class” by virtue of his vision and choices, and he has become the hoisting winner of leading the “lifting drivers” to the world.

How did all this become a reality?

Don't push in but be "special" enough to outperform the market

China's hoisting industry, Tang Chao, who was only involved in 2011, is not a "first mover", and can even say that "it is a little late."

At that time, the Chinese hoisting market, although the market is still hot, but it is not the era when "lying can make money." The competition is getting more and more fierce, and the "latecomer" Tang Chao has to think more carefully about the status quo and the future. After the 90s, the "innovative" thinking and industry reality made him realize that he can't extend the old model, can't play according to the old rules, must be different from others, and even do what others can't.

Under such a line of thinking, when Tang Chao chose equipment from the beginning, he showed a "different" side.

After 90 years, the guy turned into a "young middle class + hoisting winner" in 7 years.

In the Zhengzhou hoisting market in 2011, most of the 25-ton cranes were 4-section arm products; the newcomer Tang Chao took a different approach and bought the relatively few Xugong 25K5-1 products on the market at that time as the first equipment to enter the market.

"Unlike other people, the car I chose is a 5-section arm design. The lifting height and the hoisting performance advantage are obvious. After buying this car, the project and project will come soon; many other 4-arm car can't do it. Children, I can do well.” Tang Chao recalled the scene at the time. “It was because of this choice of 'differentiation' that I won more projects than others in the first year.

Tang Chao, who quickly harvested the "first bucket of gold", although it was growing faster than some "first entrants", he did not become "blind". In the following years, although Tang Chao will “add” equipment every year, the object of purchase is always 25 tons of cranes.

"Doing business can not take the initiative, change in stability, is the way to long-term development." Young Tang Chao, extremely calm and sophisticated in this regard. "Do not rush" and "different", Tang Chao's business foundation is more and more solid. In the Zhengzhou hoisting market, with the “25-ton Xugong Crane Column” – these seemingly law-abiding products, Tang Chao continued to earn higher shifts than competitors and “almost unbroken” projects.

"This is probably the recognition of the industry and customers to me." Tang Chao underestimated this.

After 90 years, the guy turned into a "young middle class + hoisting winner" in 7 years.

Buying equipment is an investment, and return is more important than price.

Not satisfied with the pursuit of equipment "big", "multiple", "all", but Tang Chao in the product selection and business operations, but has a very systematic measurement and management. The most typical first example is the first 25K5-1 crane that Tang Chao bought in 2011. He only took two years to recover the cost.

The return on investment cycle is so short, not because "the product is cheap, but because the product itself is a 'valuable investment'." Tang Chao talked about this, and he continued, "use that 25K5-1 product." In fact, the car is more expensive than other brands, but at the time I thought, I entered, I have no resources and no reputation, a good product, at least can help me win the trust of others, give me extra points. Another point is that As a novice pick-up project, the product used is good or not, directly related to the future reputation. Therefore, I would rather borrow money at the time, but also buy a brand-name product." Tang Chao said frankly.

Facts have proved that Tang Chao’s "betting" is not wrong. "High investment - higher output" is a truth that is always established wherever it is. "Even my own surprise, after buying 25K5-1, I have never had a problem with the basics. I have never lost the chain at the crucial moment. Because each month is used more than people, every project can be smooth or even Completed ahead of time, this car earned a lot of money for me, and also won a lot of good reputation." Fine as Tang Chao, pulling his fingers, counting the benefits of this "expensive" product, "total count, this The money earned by the car is much more than the difference at the time." Tang Chao said with emotion.

The persistent “profitability” makes Tang Chao look for his “original choice” – starting in 2012, Tang Chao will buy a new Xugong crane every year – of course, basically 25 tons of products. Tang Chao, who is good at deep cultivation and looking for a different perspective, can keep his business growing even with the most common 25-ton product.

In 2017, Tang Chao, who has become more and more solid, made a new decision to break through the tradition and buy a 130-ton crane to enter the field of large-scale hoisting construction. In Tang Chao's view, this is the beginning of a "new start-up"; and despite the enthusiasm and experience of the 90-year-old hoisting users, Tang Chao is also discouraged: "130 tons of cranes, investment is much larger than 25 tons, I have never operated before.” Fortunately, Xu Gong, who is backed by “the largest crane sales in the world”, has very rich construction experience and engineering information. The explanations of product managers and technicians are also very detailed. The most important thing is that Xugong’s cranes, It's easy to get started, plus intelligent design, some working conditions have a 'system comes with' solution, which is especially friendly to users." Tang Chao feels the speed and trend of today's crane product technology development.

Although technology is important, “making money” and “revenue” is the “ultimate standard” for measuring whether a product is good or not, and the value of investment is not worth it. 7 years of industry experience baptism, Tang Chao increasingly recognizes this. And 130 tons did not disappoint Tang Chao, and Tang Chao came to his "fine management operation".

On his books, the effect of 130 tons can be summarized as these key points - "full 5 months after buying" and "off-season attendance rate is not less than 50% - at least every month Half a month is working. With this, Tang Chao’s income is on a big step.

Tasting the "sweetness" of starting from scratch and the second venture, Tang Chao laid the foundation for his future development. In January 2018, Tang Chao officially registered and established the company, and took several old equipments at once. Replace all with G generation products. "Xugong's good equipment is an important springboard for my development. Next, we must start a more formal and faster development." Tang Chao said.

After 90 years, the guy turned into a "young middle class + hoisting winner" in 7 years.

Equipment Keywords:

Number of equipment: 8 sets, all of which are Xugong brands. Equipment model: 3 XCT25, 1 XCT75; the rest are old models 25

The ton, 75 ton, 130 ton Xugong cranes are scheduled to be renewed to the G generation in 2018.

Product evaluation: G generation cranes are fuel-efficient, power is strong, accessories are cheap, the work hours are high, and the lifting weight is greatly improved. (This article is from Xugong Group XCMG)

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