32 auto brands selected in China Top 500
The highest increase in the value of Foton Motor brand
The World Brand Lab recently released the "China's 500 Most Valuable Brand Rankings" in 2008, and a total of 32 auto brands were selected.
In this list of Chinese brands based on financial analysis, consumer behavior analysis and brand strength analysis, China Mobile, State Grid, CCTV, Haier, and China Life are among the top five in China. In the auto industry brand list, FAW, SAIC and Foton Motors are among the top three in the auto industry. Among them, Foton Motor is ranked first among the top 38 in terms of brand value of 22.157 billion yuan and continues to rank first among commercial vehicles. Compared with 2007, the overall ranking of Foton Motor's brand value rose by 4 places, an increase of 26.4%, which has become a model for the rapid increase in the value of Chinese auto brands.
In 2008, the total value of "China's 500 Most Valuable Brands" was 3492.407 million, and the average value of each brand was 6.985 billion. The minimum value of the selected brands this year has risen from RMB 568 million last year to RMB 672 million. According to the observations of the World Brand Laboratory in the past five years, brand building has become the focus of management of China's outstanding companies. Investment in brands has already begun to show a good return on brands such as Foton Motor.
Zhang Bin, Brand Director of Foton Motor, stated in the keynote: “We will systematically plan the management philosophy, corporate culture and brand characteristics of Futian Automotive and its business activities, and establish Futian in the minds of consumers through the use of integrated communication methods. The functional and emotional values ​​of the car's products form a comprehensive sense of goodwill and loyalty, which is the core of the brand building of Foton Motor." Zhang Bin added in an interview with reporters: “The brand is now part of our bloodstream and has been integrated into the minds of every employee. Every employee is adding value to the brand every day.â€
News link: World Brand Lab is an authoritative brand evaluation organization that adheres to the principle of “independence and fairnessâ€. It has always been at the forefront of academic research and has created an internationally leading “brand value-added tool boxâ€. Its assessment method is consistent with the current "economic law".
Imported Kia and 08 European Cup
As Hyundai Motor becomes the official global sponsor of the UEFA European Cup, the Kia Group will dispatch 265 cars and 463 special buses to efficiently transport teams, official representatives, UEFA and official VIPs from all over the world. The Kia-Europe, the Sorento, and the New Carre, which are selling well, are all used as official vehicles to support the European Cup.
According to the person in charge of the Kia Motors (China), similar to the European Cup, this passionate and challenging event fully expresses Kia’s athletic traits of “passion surpasses dreams†and its influence is self-evident. It is reported that Kia Motors has always been a soft spot for sports, and has sponsored the X-GAME extreme sports for two consecutive years in China. It also sponsored the Chinese Women's Football World Cup.
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