When the car market is surging, the micro-vehicle market, which has enjoyed a lot of profits in the automotive market, is also coming to an end: The current market leader, SAIC-GM-Wuling, has changed its ownership; the Wuling Group will develop in the direction of passenger cars; Hafei and Changhe. The companies that once made micro-car market bosses will be allocated to Changan, the current micro face of the second child. On the Other hand, Chery has entered the micro-vehicle position in the championship and second place, and BAIC is also building a mini-car base with similar goals.
Changan wants to "flat" Wuling
Relevant statistics show that in the first half of 2009, Wuling sold 492,985 microcars with a market share of 44.7%; Changan sold 350,895 microcars with a market share of 31.8%. Wuling and Changan occupy nearly 80% of the sales of the mini-vehicle market, and rank among the giants. However, this situation may change in the second half of the year. Chang’an may actually be equal to Wuling instead of just being in the same rank.
According to local media reports in Guangxi, in mid-September, GM’s President Gan Wenwei came to Nanning again and reached a preliminary verbal agreement with the local government on Wuling’s equity transfer: Wuling’s 15.9% stake in SAIC-GM-Wuling sold to GM. In other words, SAIC-GM-Wuling’s three-way joint micro-vehicle brand will remove “Wulingâ€, and the final shareholding ratio will be changed to: SAIC Motor Group accounted for 50.1%, GM China accounted for 49.9%, but SAIC-GM-Wuling mini vehicle will continue to Produced in Guangxi. As compensation for Wuling Group’s transfer of equity, GM China will introduce sedan and commercial vehicle projects in Guangxi. At the same time as Wuling’s shareholding changes, Chang’an also has new moves: According to sources, the secret contact between the AVIC Automobile Company and the China Ordnance Equipment Group, both of which belong to the state-owned enterprises, has long been in contact. AVIC may allocate automobile assets to military equipment. In other words, the aviation assets of AVIC, such as Hafei and Changhe, will be handed over to Changan, the vehicle loading section of the Corps Group. Both Hafei and Changhe were the oldest Chinese mini-vehicles. Although they are now surpassed by Wuling and Changan, statistics show that the market share of the two is about 12%. Therefore, after adding both, the market share of "Chang'an" will reach 44%, which will truly be equal to Wuling.
Market recruits are highly ambitious
As soon as the national car-to-country policy came out, the micro-sector benefited a lot. The industry speculated that this subsidy policy would at least drive 1 million rural car sales within 10 months. Take Shaanxi alone as an example. The effect of this policy is obvious. SAIC-GM-Wuling Province Automobile and Trade 4S shop marketing manager Wan Asia told reporters that at present, the monthly sales of their stores in Shaanxi Province are about 1,000 units, and the policy of car-to-country Before the introduction, this figure was 500 units. It is to see this attraction and the potential of the rural market. This year, the micro-vehicle market has made a lot of "new people."
Li Jianguo, General Manager of Chery Mini Vehicle Sales Company, told reporters: “In the first half of the year, mini vehicles have led the development of the automotive market with an increase of more than 150%. This year, the sales volume of mini vehicles is expected to exceed 2 million, and the market is very large in the future. At the same time, he also said, "I hope to achieve the third industry in 2 to 3 years. After reaching this goal, we must further plan to become the industry's first or second, and the third is not our ultimate goal."
Not only is Chery staring at the mini-vehicle market but also Beiqi. It is reported that BAIC has started to develop mini-vehicles and build a micro-car base in Zhuzhou, Hunan. Prior to this, Gio, which produces SUVs and pickup trucks, has launched its own micro-car products at the beginning of the year. Haima has also developed a "car-grade" micro-customer - Fushida in Zhengzhou. These "new recruits", coupled with Dongfeng Xiaokang, which has a rapid upward trend in the market, and Jiabao, which is backed by FAW, are the forces that drive the change in the micro-vehicle market.
Network sinking is the top priority
Compared to cars, the network is more important for mini vehicle sales. At present, Changan has caught up with Wuling in terms of network construction. Wan Asia told reporters that there are more than 10 first-level networks in Wuling in Shaanxi. The reporter learned from Yuan Shien, general manager of Chang’an Automobile Co., Ltd., that Chang’an’s first-level network in Shaanxi is also more than ten. In terms of layout in Xi’an, Chang’an even surpassed Wuling: Wuling has two first-tier networks and Chang’an has four. Family.
Jia Xinguang, an automotive expert, said that the greatest contribution of the car to the countryside lies in the fact that all companies are aware of the importance of network sinking, and they have extended their networks downwards. This is undoubtedly the top priority for all companies. According to the data obtained by the reporter from Shaanxi Ruixiang, Chery's micro-vehicle network in Shaanxi, especially the first-level network, is not far from Wuling and Chang'an. Li Jianguo also admitted that "we hope to set the network at around 200 to 300 before the end of the year."
View related topics: Military Equipment Group and AVIC Restructuring - Changan M&A Changhe Hafei
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