Recently, Brilliance broke news again and again, and its Brilliance Jinbei will usher in the 500,000th Gold Cup passenger car. Brilliance has signed a cooperation agreement with Tata Group, India’s largest automaker. The weather-beaten Brilliance car is tenacious. 500,000 Gold Cups will be offline? Competing with India's Tata, Brilliance stepping out of shadows of high-level stocks Gold Cup passenger cars account for half of the country's domestic mountains. Brilliance's Brilliance Jinbei Automobile Company will usher in an important historic moment - the first 500,000. The Jinbei Bus will formally go offline. According to Zheng Yu, vice president of Brilliance Jinbei, Brilliance Jinbei’s strategic adjustment program in the light passenger area has also been introduced. The Jinbei brand will be re-integrated, changing the Jinbei Haishi commercial vehicle from 70,000 low-end products to 240,000 high-end products. The situation is integrated into the full range of high-end Gold Cup Garrison, midrange Gold Cup, and low-end passenger and cargo brands. The strategy of focusing on different market segments will ensure that the Gold Cup continues to occupy half of the market in its class. To celebrate the 500,000th product launch of the Gold Cup, Brilliance Jinbei will launch a series of market activities including returning users. In addition to the celebrations, the Brilliance Jinbei is currently also in the process of launching the Gold Cup Regis S series. This is another attack of Brilliance Jinbei in the field of MPV after the Jinbei Ge Ruisi multifunction commercial vehicle was listed at the beginning of the year. Zheng Yu said that although China's auto market slipped to a low point in the previous period, Brilliance Jinbei still maintained a good growth momentum in the light passenger market. In the first half of the year, sales volume reached 33,000 units, and it still managed to hold half of the light passenger market. They are full of confidence in the light passenger market in the second half of the year. Cooperating with Tata in India Last week, Brilliance China Automotive Holdings Limited and Tata Motors India signed a memorandum of understanding to introduce Tata Motors to China. Although both Brilliance and Tata are unwilling to disclose too much details of cooperation, according to Indian media reports, it is expected that by the end of March 2005, Tata will come to a final result to decide whether to proceed with local production in China or through Brilliance carries out import sales. Tata Motors is a subsidiary company of the Tata Group of India. Founded in 1945, it is India’s largest integrated car company and India’s largest commercial vehicle manufacturer to date, accounting for 59% of the Indian market. It cooperated with Daimler-Benz in Germany in 1954 and was able to independently design its own products in 1969. Commercial vehicles cover 2-40 tons of products. In 1999, Tata entered the field of passenger cars, and its market share was about 16%. The most famous are the Indica and Indigo series products independently developed by the company. After gaining certain achievements in the Indian market, Tata entered overseas expansion. Successive negotiations with British MG Rover and Brilliance Holdings have failed. However, China’s highly profitable and high-growth auto market is very attractive to Tata. According to Tata's analysis, China's automobile market is far more than India, and China's production costs are very attractive. This time Tata wants to enter the Chinese market with its Indica production platform. People in the industry believe that the biggest problem in the future development of Huachen is the shortage of new products. Cooperation with Tata in India will ease Huachen’s urgent needs to a certain extent and use low-cost products to occupy the low-end market. China’s new models will be launched early next year. For the next step in the development strategy, Brilliance Jinbei chairman Su Qiang said that after years of ups and downs, Brilliance has grown into a passenger vehicle and commercial vehicle supporting each other; independent brands and joint venture brands “Two Walking on the legs; a market-oriented, internationalized auto company with independent research and development capabilities for "sustainable development." According to Brilliance Jinbei, Brilliance is currently developing a new car code-named M2 (its wheelbase is 20cm shorter than the existing New China) and will be introduced nationwide early next year.
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