Germany's analysis of the import and export of agricultural machinery products in China

China has become one of the most important export markets for construction machinery in Germany, and my export to Germany is just around the corner. Herrenknecht, Liebherr, Wirtgen, Breguet and other well-known German manufacturers have established production companies in China. According to German statistics, In 2008, Germany exported a total of 438 million euros of construction machinery to China, an increase of 22.7%. Among them, mechanical components exported the most, which was 210 million euros, an increase of 22.8%; followed by building materials machinery, the export value was 157 million euros, an increase of 20.3% Construction machinery exported 0.11 billion euros, but the increase was the most impressive at 101.6%. During the same period, Germany imported 171 million euros from China, an increase of 13.7%. Among them, imports of machinery and components were 81 million euros, up 29.2%; building materials machinery was 305 million. An increase of 31.4%.

In terms of agricultural machinery, in 2008, Germany exported 88 million euros to China and imported 79 million euros from China, an increase of 16.8 percent and 18.8 percent respectively. Among them, Germany’s largest exporter was crop harvesting machinery (11 million euros, an increase of 126 percent). Although the export volume of soil tillage machinery and planting and fertilizing machinery is relatively small, the growth rate exceeds 200%. Germany's largest import of agricultural machinery from China is landscape industry machinery, with an import value of 32 million euros, an increase of 58.3%; The fastest is the crop harvesting machinery, the import value of 406,000 euros, an increase of 230%.

In the first four months of this year, from the perspective of China Customs data, my exports to German engineering and agricultural machinery were affected by the financial crisis, and the export volume declined sharply. The export of engineering machinery and parts to Germany declined by 47.6% and 22.8% respectively. Exports of agricultural machinery also decreased by 16.8%. On the import side, except for the relatively stable (-0.5%) imports of construction machinery, the imports of construction machinery parts and agricultural machinery decreased significantly, by 34.8% and 21.3%, respectively.

Compared with Germany's products exported to me, the price of machinery and equipment exported by Germany to Germany is much lower. The average price of construction machinery in Germany is almost 20 times that of my products, and the average price of construction machinery parts and agricultural machinery is also me. 8-9 times of the product. This shows that our products are mainly for the low-end consumer market, with little added value.

The impact of the financial crisis on Germany

The current financial crisis has caused Germany to fall into the worst recession after World War II. The financial industry and the real economy are completely enveloped in the shadow of the crisis. The accelerated decline in the world economy and the lack of confidence in the consumer market have brought about the export-dominated Germany. Unprecedented strikes. From the second quarter of last year, the German economy has been declining all the way. In the first quarter of this year, the GDP fell by 3.8% year-on-year, which is the highest in the calendar year. The Federal Bank of Germany recently forecast that the German economy will shrink by 6.2% this year. In April, German exports were the same A drop of 28.7%, imports fell 22.9%; after several months of consecutive declines, industrial orders in April have been lower than the same period last year 58%, although the slowdown in the speed, but the short-term improvement is difficult.

Germany's machinery manufacturing industry also failed to survive the crisis. Starting from the fourth quarter of last year, the amount of orders for machinery manufacturing in Germany declined sharply, sellers stocked up, companies started underemployment, or even went bankrupt. Orders in the fourth quarter were lower than in 2007. Over the same period, it shrank by more than 30%. In the first half of this year, the situation has not seen any improvement. Construction machinery manufacturers have suffered serious damages, financing difficulties, and customers have been particularly concerned about delaying projects or canceling orders. Despite this, due to the accumulation of benefits in previous years, The vast majority of companies are still able to maintain their operations. The industry believes that Germany has not lost its core competitiveness. Once the economy improves, it will soon be able to return to its former vitality. At the same time, companies are also expected to have the effect of national economic stimulus measures and the government’s increased base. Facility investment is high hopes.

The situation of agricultural machinery manufacturing industry is also worse than the beginning of the year. A survey shows that 45% of German farmers are not satisfied with the current situation, which means that the investment of rural households will tend to be cautious, and the demand for agricultural machinery will inevitably decline in the short term.

To cope with the crisis and support the real economy, the German government has successively introduced two sets of economic stimulus programs, with a scale of 30 billion and 50 billion euros respectively, mainly to increase infrastructure investment, protect corporate financing, increase disposable income, support enterprises, and promote employment. In the second package, the government entrusted the Bank of Fuxing with the establishment of a 100 billion euros corporate credit guarantee fund to help the company tide over the difficulties. To support the export of enterprises, the German government has increased the credibility of export companies. With insurance, the export credit insurance quota for the 2009 budget is 117 billion euros.

Although China is Germany’s third largest source of imports, the commodity structure is still dominated by consumer goods such as textiles, clothing, electronics, and light industry, as well as industrial primary products. The proportion of high value-added industrial investment products is relatively low. Therefore, I will export this year. On the one hand, benefiting from a more stable consumer market in Germany, it is possible to avoid a sharp decline facing Germany's exports, mainly investment products; on the other hand, because of my weak competitiveness in machinery and equipment, transportation tools, environmental protection building materials and other products. , benefiting from the increase in infrastructure investment in Germany and Germany will be limited.

Promote my company's export to Germany

Strive to improve product quality and focus on innovation. Our company should make full use of cost advantages while working hard to improve product quality, increase product added value, thereby strengthening the competitiveness of our products in the international market, and gradually developing to the high-end market. In product development Pay more attention to product details, improve product safety and humanization to adapt to the development trend of the international market.

Establish long-term cooperation relationship with users and establish brand image. Enterprise development should be based on long-term, through good business reputation and after-sales service to establish mutual trust with users, establish a brand image. Through keeping in touch with users, understand the characteristics of the target market, product existence The problem and the direction of improvement to better meet user needs.

The government can expand the export credit insurance quota to support the export of enterprises. Affected by the financial crisis and economic downturn, the global trade credit degree will decline, and the phenomenon of arrears of payments will be relatively common, which will affect the export and export of foreign exchange in China. I should raise the government like the German government. Export credit insurance quota to encourage enterprises to export.