2011 Shanghai Auto Show: Tire Brands Also Play Green and Energy-saving Brands

At the 2011 Shanghai Auto Show, in addition to various energy-saving and environmentally-friendly new energy vehicles, the participating tire manufacturers also took the lead in the “Environmental Protection and Energy Saving” brand. On April 20th, Michelin and Nexans respectively held news releases and launched new products, which invariably use environmental protection and energy conservation as selling points.

For example, XDA2EnergyTT and XDA2+Energy, driveline-specific tire products that Michelin introduced to the Chinese market for the first time, have all proposed fuel-efficient slogans. According to Xia Maoting, senior vice president of Michelin (China) Investment Co., Ltd., these two products provide fuel-efficient results with low rolling resistance resistance and 3% less fuel consumption than Michelin's previous generation of non-eco fuel products. With the introduction of this product, almost all of Michelin's product lines in China can be covered by fuel-efficient products.

Another Korean tire brand Nexen, also introduced today to the Chinese market a product that features the concept of environmental protection N-Blue, Nexans relevant personage introduction, compared to the original product, this tire will greatly reduce the inclusion of carbon dioxide, harmful gases And particle dust emissions.

The reporter saw at the auto show scene that in addition to the above two brands, many tire manufacturers, including Dunlop, Hankook, and Yokohama, have also adopted environmental protection and energy conservation as their selling points, among which Yuko Howema’s giants “want to save energy and tires”. Advertising; Han Thai also yesterday, with the theme of "high-performance environmental protection," launched a fuel-saving environmental protection tires.

"Of course, fuel economy can be very good, but the price of such tires is also a lot higher than the average. The cost of fuel savings will not necessarily offset the cost of the tire itself." An on-site person in the exhibition told reporters that some brands are environmentally friendly. Energy-saving tires cost 40% more than ordinary tires.

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