At the end of 2013, Nissan Motor Co., Ltd. replaced Dongfeng Motor Co., Ltd. (hereinafter referred to as Dongfeng Motor Co., Ltd.), a joint venture company with Dongfeng. The former president of Dongfeng Co., Ltd. Nakamura was promoted to vice president of Nissan Motor Co., Ltd. from January 1, 2014, and the former vice president Guan Run was promoted to president.
Since 2013, Japanese cars have recovered significantly in China, and Dongfeng Nissan, a subsidiary of Dongfeng Limited, has also grown significantly. In November 2013, Dongfeng Nissan Passenger Vehicle Co., Ltd. sold 105,600 vehicles, an increase of 111.74%. From January to November, Dongfeng Nissan has accumulated 812,200 vehicles, an increase of 15.09% year-on-year. Production and operations are gradually improving. However, after undergoing market setbacks in 2012, Dongfeng Limited is also looking for new directions. This poses obvious challenges to its successor Guan Run.
Guan Run
Nakamura Gongtai, who served five years as the chairman of Ren Dongfeng, was promoted to the position of vice president of Nissan Motor Co., Ltd. from January 1, 2014, and is responsible for the company's overall customer satisfaction. During the period when Nakamura Gongtai was appointed as the president of Dongfeng, Nissan’s sales in China were nearly one quarter of the company’s global sales.
From January to November 2013, Dongfeng Motor Co., Ltd. has sold a total of 1,168,900 vehicles, an increase of 11.02% year-on-year, including 9,25,800 passenger vehicle sales, an increase of 16.61% year-on-year; commercial vehicle sales, 243,300, a year-on-year decrease of 6.13%.
Guan Run, who took over as the chairman of Dongfeng Limited, is also an "old Nissan." Guan Run entered Nissan Motor Co., Ltd. in 1986 and is responsible for engine production technology. In 2012, he was promoted to vice president of the company. He is responsible for the management of Asian business and related companies and the management of domestic chain sales companies. In April 2013, he was appointed as Dongfeng Co., Ltd. Director and Vice President, responsible for merchandise and EV business.
During his tenure as Vice President of Dongfeng, Guan Run was primarily responsible for the company's new energy automotive business. In December 2013, Dongfeng Nissan’s Qi Chen electric vehicle e30 has been put into trial operation in Dalian and Guangzhou, and will be listed in 2014.
Layout of the new growth <br> <br> took over Guan Yun, is to balance the need to promote the rapid growth of sales of Dongfeng limited. In the past few years, Dongfeng Limited's Zhengzhou No. 2 Plant, Dongfeng Commercial Vehicles Heavy Truck New Plant, Dongfeng Nissan Huadu No. 2 Plant, Xiangfan Plant, and Dalian Plant have been put into operation one after another. Dongfeng’s limited production capacity has expanded rapidly. How to turn these capacities into sales will be a problem facing Guan Run.
At the same time, Infiniti’s domestic projects are gradually advancing. Infiniti’s domestically produced Infiniti will also become a limited source of profit for Dongfeng.
“In the commercial vehicle segment, Dongfeng Commercial Vehicles will establish a joint venture with Volvo, demonstrating that commercial vehicle segments are already competitive in the world,†said Nakamura Gongtai. At the same time, Nissan is divesting its heavy-duty commercial vehicle business under Dongfeng Motor Co., Ltd., and Dongfeng Commercial Vehicles will break through to high-end.
According to the previously announced new mid-term business plan (2011-2015), Dongfeng Limited plans to invest RMB 50 billion in China to launch 30 new models. In the face of the already slowing down of the domestic auto market, Guan Feng's typhoon has also had to review its speed in China.
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