As more and more newcomers join in, the European-European light passenger market will rise and fall.
Facts have proved that ginger is still old and spicy: In the first half of this year, Jiangling Transit remained at 17.2% of the domestic light passenger market, which was 0.7% higher than the same period of last year. According to the newly released Jiangling Motors November sales information, from January to November 2013, Jiangling Motors sold a total of 21.02 million vehicles, an increase of 16.74% year-on-year, of which Ford brand commercial vehicles sold a total of 62,000 vehicles, an increase of 20.97%. This fully shows that Transit light passenger in the domestic European light passenger market is still firmly in the leading position.
With the inauguration of Jiangling Xiaolan Base and the deepening of cooperation with Ford, it is increasingly difficult for the new army in the domestic European light passenger market to shake up JMC's market dominance.
　
Jiangling Ford New Generation Transit
In the year 1997, Ford Motor Co. and Jiangling Motors jointly launched the first transit model in the Chinese market, the Jiangling Ford Classic Transit. Since then, it has begun the sales legend of the domestic light passenger market. In 2008, it officially introduced the new generation of transit. Afterwards, JMC Transit sales grew rapidly. Relevant data show that: In 2012, JMC Transit’s domestic sales exceeded 57,000 vehicles, and its market share reached over 60% of the high-end light passenger market.
However, in the last two years, as more and more newcomers join the European Department of Light Passengers this time, Jiangling Transit has also started to face “light traffic jams and interceptions†from various light passenger production companies, and its market position has also begun to be challenged.
In the first half of this year alone, SAIC Chase and Jianghuai Xingrui first adjusted the company's organizational structure. New product launches and strategic deployments took hold one after another; Hagrid's new mini-bulk school buses were introduced into the market in small batches, even if it was a long-lost Huang Hai Ruitu. Began to have some voice in the market. Soon, Xiamen Jinlong's European light passengers will also be released. Some industry experts commented that the lighter and more buoyant market in Europe has become more and more dangerous.
Jiangling Ford New Generation Transit
But even so, JMC Transit still created sales success. From January to November this year, Ford's total sales volume reached 62,000 units, an increase of 20.97% year-on-year, of which the high sales volume in March reached 7,530 units, which refreshed the new record of Transit monthly sales. This also fully shows that no matter how challenging the domestic light passenger new army, the Jiangling Ford Transcend market, which has led the European light passenger fleet for many years, remains difficult to shake.
JMC Transit market position more difficult to shake <br> <br> 6 this year, Jiangling Motors and Ford took three years to build, is located in Nanchang, Jiangxi little blue car base was officially put into operation, while at the same time, the world's first 7 million Ford Transit The car was also officially offline at the newly-built Xiaolan base.
The 7 million Ford Transit is offline
At the launch of Jiangling Motors Xiaolan Base and 7 million Ford Transit off the assembly line ceremony, Jiangling Motors Chairman Wang Xigao said: “The 7 millionth Ford Transit chose the Xiaolan Base in Nanchang, China, not only reflecting Quanshun’s global presence. The brilliant achievements made by the market have also marked a new height in the cooperation between Ford and JMC.†Ford’s CEO, Mulally, emphasized that Jiangling Motors also contributed to the achievement of the Ford Transit.
“JMC is an indispensable part of Ford's global development. In the future, Ford will continue to fully support its development and will continue to provide comprehensive support for product technology, management, etc., providing affordable prices and excellent quality for the Chinese market. And to meet the national emissions and safety needs of the product." Therefore, Mulally revealed that in the future, Ford Motor Co., Ltd. will continue to deepen cooperation with JMC in the commercial vehicle field. In a few years, it will introduce the next generation of Ford Transit models for Jiangling Motors.
On the other hand, Wang Xigao pointed out that the production of the Xiaolan base also solved the production capacity problem that has been restricting Jiangling development in recent years. With the increase in production capacity, Jiangling Transit will further increase its sales volume.
Taking into account the above factors, some industry experts predict that Jiangling Quanshun’s position in the domestic light passenger market will be further consolidated. For the domestic light passenger new army, it will become increasingly difficult in the future to shake up the market position of Transit. .
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