The downturn in LED lighting products in the mainland market has already made many companies weak. Fortunately, the mainland is not the market focus of LED lighting products. This has made LED companies still have some driving force in the confusion.
LED products have been on the market for some time, and the conclusion is that LED commercial products have opened the ice age of LED lighting. It is undeniable that China has this large lighting market space. As a major economic growth country, lighting products play an important role in the field of building materials. However, compared to the huge production capacity, the current market share of China's LED is only pediatrics. But almost all companies are aware that the Chinese market is not lost, and time is no longer coming.
Looking at the current market structure, China's LED lighting companies have formed a four-nation romance:
Encapsulating a strong enterprise chain to lighting applications: This part of the enterprise relies on packaging and launches, and links to lighting applications due to its stable market in the packaging field. LEDs are emerging lighting products that are not fully mature and require a relatively long market run-in period. The advantage of this part of the enterprise is that it has strong financial support and can support LED lighting products in the market; in addition, they have an unparalleled advantage in using this light source. At present, the companies that have done a good job in this area are: Hongli Optoelectronics, Mulinsen, and Changfang Lighting Semiconductor.
Traditional lighting extends to LED lighting applications: These companies have done a great job in traditional lighting, and because LED lighting products are the dominant in the field of lighting in the future, they have also extended this. It is understood that at present, this part of the enterprise's investment in LED lighting is not very strong. The reason is that the LED industry is currently in a period of instigation, and there are too many market instability factors and relatively large losses. This part of the company has a unique advantage in pipelines. As long as the products are relatively mature and the market concept is relatively familiar, they will use the formed market pipeline at a rapid rate to bring the products to market.
LED lighting application companies that started earlier: These companies started early in LED lighting applications, mainly for export, and have good results in the international market. It has excellent advantages in product type and performance. In addition, their research and development speed is very fast, and often plays a role in the market. They are also beginning to compete in the mainland market. Representative enterprises: Zhongming, Bang Bo, Spike, Hongke and so on.
Shrimp soldiers who gather in ancient towns and stone rocks: We may not even name these companies, but they have the biggest impact on the market. According to statistics, this part of the company has divided most of the Chinese market share. In contrast, their research and development capabilities are weak, mainly based on homogenization competition, and price wars and other means to occupy the market. The current Chinese LED lighting market is mainly filled with products from these companies. This part of the company is less risky because the boat is a good one. But often because of the small risk and too much care, many companies have closed down.
In view of the four kingdoms in China's LED lighting market, it is not difficult to see that the market is in chaos. Previously, some small companies saw the immediate interests of plagiarism, imitation, price and other poor behavior. And now some big companies are also suppressing prices in the form of running volume. According to the forecast: the market is not yet at its peak, and the dishwashing will continue!
Everyone hopes that this muddy road will end soon. However, there are indeed some urgent problems in the LED lighting industry. For most companies, the lack of core technology, poor liquidity and lack of industry standards have been the three major bottlenecks that have plagued the development of LED lighting products. In terms of industry, there is no strong benchmarking brand in the market, and there is no experience in forming pipelines. It can be borrowed to be an objective problem.
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