BMW Chengdu Auto Show Launches 3 New Cars with Forces M-ring Powder for Chinese Consumers

The twentieth Chengdu Auto Show officially kicked off on August 25, 2017. BMW launched three models including the new 5 Series standard wheelbase models and the new BMW M3/M4 fans limited edition, which were imported Domestic market.

Among them, the new BMW M Series launched a limited edition of the M3 fans, a limited edition of the new BMW M4 Coupe, and a limited edition version of the new BMW M4 Convertible Coupe with a price range of 1.068 million to 11.88 million yuan.

As BMW's high-performance brand, BMW M is attracting more and more Chinese fans. What is impressive is that just before the Chengdu Auto Show, the BMW M Carnival was held at the F1 International Circuit in Shanghai, China. Thousands of Chinese M fans gathered for the first time. You know, this is the first time BMW has held this type of event in the Chinese market. In a sense, this means that BMW, which is deeply cultivating localization in China, has begun to extend its tentacles to a more niche market segment and wrestle in the field of luxury high-performance cars.

â–² Liu Zhi, President of BMW (China) Automobile Trading Co., Ltd.

In response, Dr. Liu Zhi, President of BMW (China) Automobile Trading Co., Ltd., said: “If you want to choose a brand that best matches the track, then BMW M is undoubtedly the best choice. In the hearts of fans who truly pursue driving pleasure, M is the endorsement of people-car integration, and no other brand can gather such a powerful and loyal fan base like M. They represent the culture of M in China.If M3 and M4 are the dreams of every car fan, then it's 'Fan fans' limited edition' is the ultimate dream of real fans."

In addition, the new 5 Series standard wheelbase models that are also on the market at the same time use a family-based “double kidney” air intake grille and a headlamp set with an eye opening. In terms of body size, the length, width and height of the new 5 Series standard wheelbase are 4936*1868*1479 mm, and the wheelbase is 2,975 mm. In terms of power, the new 5 Series is equipped with 2.0T four-cylinder and 3.0T six-cylinder engines.

â–² Gao Le, Senior Vice President of Marketing, BMW Brilliance Automotive Co., Ltd.

The new 5 Series standard wheelbase models on the market include the BMW 525i M Sports Package, the BMW 530i M Sports Package and the BMW 540i M Sports Package. Its price range is 460,800-66,180 yuan.

Regarding BMW's product strategy, Gao Le, senior vice president of marketing at BMW Brilliance Automotive Co., Ltd., said at the press conference: “The BMW Group will launch more than 40 new or replacement models in 2017 and 2018, launching the most intensive new The product offensive.The BMW Group will enter a new market segment: The powerful BMW X family will usher in the new X2 and X7, and the large luxury car class will usher in the new 8 Series to be further strengthened.In addition, BMW will implement the entire car series. Electric strategy."

At the same time, the BMW 3 Series M Sports Day Edition and the recently launched 2018 BMW X1 also made their debut at Hall 6 of the Auto Show.

Also known as the BMW 3 Series M Sports Day and Night Edition, the body size is 4760 x 1811 x 1455mm, which is consistent with the sporty 330Li M sport model. In terms of power, the new car is equipped with the same 2.0T turbocharged engine as the 330Li M Sport and matched with an 8-speed manual gearbox.

For the debut of the BMW 3 Series M Sports Day Edition, Liu Zhi stated that "If the BMW M is a professional athlete in the automotive world, then the BMW M Sports Suite is the elite of the advocating sports. As a special BMW launched in the world The version of the BMW 3 Series M Sports Day/Night version is based on the existing BMW 320/330 power version and offers two wheelbase options. With more than 20 upgrades, the 3 Series M Sports Package is more attractive.”