Having just participated in the China-Korea Economic Forum held in Shanghai by the “China Business Newsâ€, Xu Heyi, chairman of Beijing Automotive Industry Holding Co., Ltd. (hereinafter referred to as BAIC), rushed to the airport and flew back to Beijing.
Today's Xu Heyi is the chairman of five companies including Beijing Automotive Holdings, Beijing Hyundai, Beijing Benz, Beiqi Foton (the commercial vehicle manufacturer of Beiqi) and Beiqi Investment. He is the deserving head of Beiqi.
“We may acquire an independent brand enterprise and we are currently negotiating with many companies.†He has always been public, playing with an old Nokia mobile phone and casually telling reporters, “But here I don’t know how to disclose this company’s Name, because there are various possibilities in the negotiation."
Acquisition rumors
At the beginning of this year, Beijing and Xu Heyi said at a media meeting that "Beiqi should go out to develop and find new partners. At the end of the year, there will be results. It is basically southeast."
The phrase stirred up a thousand layers of waves, and the auto media temporarily looked northeast with Beiqi. Geographically, the southeastern region includes Shandong, Anhui, Zhejiang, Fujian, and Jiangxi provinces. Therefore, Southeast China Automobile, Changhe Automobile, Changfeng Automobile, and JAC Automobile all seem to be assigned to Beiqi's acquisition plan.
"It is definitely not JAC." Xu Heyi told reporters clearly. At the end of last year, Beijing Auto Holding established a southern manufacturing base in Zhuzhou, Hunan Province, and plans to invest RMB 2 billion in the construction of light trucks, pickup trucks, light passenger vehicles and off-road vehicles in Zhuzhou Hi-tech Zone. At that time, Xu Heyi said at the signing ceremony: "The construction of BAIC's southern manufacturing base is an adjustment of the strategic layout of BAIC Holdings." Changfeng Motor Co., Ltd. is located in Hunan and its annual production scale is expected to reach 280,000 vehicles.
At the same time, Changfeng Automobile and Mitsubishi (which previously had a joint venture with Beiqi) were in joint venture negotiations. Changfeng’s relationship with BAIC is even closer. However, GAC has recently confirmed the fact that it is in contact with Changfeng.
At this time, there are media reports that BAIC is negotiating the acquisition of Changhe Automobile. Jiangxi Changhe Automobile Co., Ltd. is located in Jingdezhen, a subsidiary of China National Aviation Group Corporation. It has an annual production capacity of 300,000 complete vehicles and 150,000 automobile engines.
However, Xu Heyi clearly told reporters that BAIC's own brands will be mid- to high-end cars. In this way, Changhe, who has vowed to become a domestic first-class manufacturer of small-displacement automobiles, is obviously not appetite for BAIC.
According to this reporter's understanding, this self-owned brand enterprise is likely to be the Southeast Motor. Southeast Automotive is affiliated to Fujian Automotive Industry Group Co., Ltd. Located in Fuzhou, it plans to produce 300,000 vehicles annually. Since Southeast is negotiating a joint venture with Chrysler (currently a technical cooperation), and with the previous joint venture between Southeast and Mitsubishi, integration into the BAIC system is the most logical thing.
However, South East Automotive stakeholders also denied this claim.
Beiqi volume
"We haven't heard of this matter," said a person from the China Automobile Industry Association. Beiqi itself is not doing well. What is it to buy other people?
He cited SAIC’s acquisition of Nanjing Automobile. At that time, SAIC had advantages in capital and management, and Nanjing Automobile had some of Rover’s technologies and platforms, which were just missing in SAIC; “Beiqi has no good capital background, management and technology. Isn't it more advanced than that, and other companies are willing to be acquired by it?"
The precondition for SAIC to acquire Nanjing Automotive is that SAIC has 10 times the assets of SAIC. In terms of volume, SAIC is obviously more inclusive than Nanjing Automobile.
According to statistics, in 2007, BAIC Group produced 710,000 vehicles, ranking fifth after SAIC, FAW, Dongfeng and Chang'an. SAIC Motor produced 1.56 million vehicles, 1.46 million FAWs, 1.15 million Dongfeng Motors, 880,000 Changan Automobiles, and 71,000 Beijing Automobile Group Automobiles. The growth rates of the top four are similar, ranging from 23% to 24%. The growth rate of BAIC Group is only 3.5%. The sixth GAC accelerates with a high growth rate of 45%. It should be said that it is not a big cause for BAIC. pressure.
According to statistics from China Association of Automobile Manufacturers, in March 2008, the top ten passenger car sales rankings were: SAIC-GM-Wuling, FAW-Volkswagen, Shanghai Volkswagen, Chery, Shanghai GM, FAW Toyota, Guangzhou Honda, Changan Co., Ltd., and Dongfeng Nissan and Geely do not have Beijing Modern.
As the head of the Beijing Automotive Group, Xu Heyi is ambitious and has often urged Beiqi people to rush to produce and sell 1 million vehicles in 2008. On the official website of Beiqi, Beijing Automotive Industry’s “Eleventh Five-Year Plan†requirements include further large-scale development: by the end of 2010, it will have a total vehicle production capacity of 1.4 million units, and 1.2 million units of production and sales will be realized in the same year; sales revenue will reach 130 billion yuan ( Including: 110 billion yuan for complete vehicles, 10 billion yuan for parts and components, and 10 billion yuan for service trade.) Strive to enter the world's top 500; realize profits of 5 billion yuan; export value of 1 billion US dollars; and the domestic market share will be close to 15%.
According to the "Eleventh Five-Year Plan for Development of Beijing's State-Owned Economy" issued by the Beijing State-owned Assets Supervision and Administration Commission, by 2010, the total vehicle production capacity in Beijing will reach 1.5 million, and the production and sales volume will reach 1.3 million, achieving a sales income of RMB 170 billion. , To become a modern competitive automobile industry.
Restructuring the protagonist
In the "Eleventh Five-Year Plan for Development" of the "Automobile Industry," it is mentioned that by 2010, there will be one to two large-scale automobile enterprises (groups) with an annual output of more than 2 million cars and an export volume of more than 10%; More than 1 million cars and more than 10% export volume of key auto manufacturers.
At present, hundreds of auto companies are inevitably chasing the fight. Mergers and reorganizations are also the current choices faced by auto companies, either annexing others or being annexed by others.
Xu Heyi believes that at present, the biggest challenge facing the automotive industry in China is that each major auto group has the problem of excess capacity, and the efficiency of some manufacturing companies has begun to decline. Under such circumstances, mergers and acquisitions among enterprises are an inevitable trend. . "In the first round of mergers and acquisitions of auto companies, Beiqi will certainly play a leading role," said Xu Heyi firmly.
To this end, Xu integrated Beiqi Group and prepared for the extension. Xu said: “Beiqi has just integrated Beijing Benz. This is not an easy task. The industry is also aware that Beijing Benz’s management has been somewhat confusing and has led to some problems in its operations. Now that several companies have consolidated, we will The resources of these companies can be optimally configured. For example, several good companies can share parts and components, and the same supplier can supply Beijing Hyundai at the same time, or can supply it to Beijing Benz. Gradually, Beijing Automotive Group’s The clustering effect is reflected."
At the same time, in the capital market, BAIC is also ready for listing. "I can say with certainty that this time it is true." Xu Heyi said that BAIC has entered the listing process, but the specific time is still uncertain, "it depends on the approval process."
Market participants speculated that in 2008 BAIC will implement the overall listing of the entire vehicle, but it is not an IPO. The biggest possibility is that it will be incorporated into a new stock company and indirectly realize the listing financing. Accordingly, BAIC is also likely to achieve backdoor listing by acquiring a listed company.
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