?? "Up! All heavy truck companies' products are greatly increased prices." When a reporter asked the car price, the marketing manager of a heavy truck company responded.
As raw material prices, especially steel prices, have risen sharply, the appreciation of the renminbi, the sharp rise in labor costs, and increasingly stringent safety and environmental protection regulations have affected the cost of commercial vehicles, heavy truck companies have raised the prices of heavy trucks. In the longer period of time in the future, the more expensive it is to sell, the trend of the development of commercial vehicle prices in China. After the collective price increase, what is the market reaction? Can companies "cancel" cost pressures? The reporter recently interviewed industry experts and related people in the main engine plant. “If the price is only based on the original product, the user understands it but it is not happy. CNHTC Group’s introduction of new products and the introduction of new technologies have led to a slight increase in prices by increasing the value of the products, in response to July. The national phase III emission standards that began to be implemented on the 1st, China National Heavy Duty Truck launched two engines that meet the national standard, one is an electronically controlled high pressure common rail technology, and the other is an electronically controlled EGR engine, which is China National Heavy Duty Truck The engine with independent intellectual property rights developed over a four-year period of 350 million yuan was invested in the engine. The engine was controlled by computer to control the opening and closing time of fuel injection, intake valves, and exhaust valves. At the same time, waste recycling and exhaust particle capture technologies were used. The tests conducted by relevant national agencies have fully met the State III emission standards, and some of the indicators have exceeded the National III standards. Compared with the electronically controlled high pressure common rail technology, this technology has met the emission requirements on a low-cost basis, and the prices of models matching the engine have only increased. About 10,000 yuan, and the electronic control of high-pressure common-rail engine rose 25,000 yuan to 30,000 yuan compared to a clear price advantage At present, China's heavy truck already has mass production capacity to meet the needs of the market. "China National Heavy Duty Truck related marketing manager.
In the past, the heavy-duty truck market was very fierce, and companies competed for price cuts. Many companies are taking their jobs. Basically, selling cars does not make money, and some companies actually lose money. China's truck industry is in a transitional period. Enterprises need a certain margin of profit to support the establishment of the R&D system. In the past, the truck industry was more competitive with low prices and the profits were very thin. Many companies were unable to develop new products. If reasonable price increases are made, profit margins will increase, and companies will have the ability to engage in R&D and technological transformation. "Rising raw material prices are an inevitable trend, and price increases are limited. Enterprises cannot transfer all cost pressures to users, nor can they sacrifice profits at all." The relevant group of China National Heavy Duty Truck Group stated that the operating level of domestic truck companies is low, The space for cost control is large. The high cost pressures bring challenges to the company and also bring the industry a new round of adjustment opportunities.
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