In recent years, the concept of automotive e-commerce has become very popular, and various heroes have also tried it. However, we can look at the status quo of domestic e-commerce providers. So far no one platform has truly realized e-commercialization. Everyone knows that it will take some years to really buy cars online just like Tmall buys clothes. However, this does not mean that the road for automotive e-commerce is impracticable. On the contrary, the new economic model of Internet+car is a general trend and will certainly bring unprecedented changes to the automotive industry. So, let us first look at the pioneers in this field, how to explore the model of automotive e-commerce.
As a new form of e-commerce, what is the most basic is the payment function. Without real payment, automotive e-commerce is only one of the many channels through which traditional dealers can collect customers. It is not at all innovative. With regard to this, the caravan recognized and implemented it very early. The realization of the payment function provided a solid foundation for the car dealership of the car group.
Second, the real car e-commerce must have its own car source. If an auto supplier relies entirely on dealers, it must not be able to make a real e-commerce. Because the dealers who control the car source have the biggest say, they will certainly not let the car e-commerce to erode their own profits. For them, e-commerce can only serve as a channel to channel customers, but not as a Flat sales channels. On this point, the caravan also had a good response. At the beginning of the automobile e-commerce model, it opened up a stable self-owned vehicle procurement channel and truly controlled the vehicle price. This is also the core of the realization of automotive e-commerce. trick.
Again, it is also a crucial point - logistics. For a car, different from the usual online trading products, the size and weight of their own leads to express delivery has become a huge problem, which is also a problem that has plagued the car e-commerce model. To be an automotive e-commerce company, there is no prior experience to learn from. Through the industry experience accumulated in the automotive media industry over the past decade, the caravan has the advantage of big data. Through data analysis, the caravan clearly knows which areas to sell, which cars to sell, how many units to sell, and what prices to sell, so it is possible to concentratively decentralize the car sources and then allow customers to pick up the car nearest to the substation. It will greatly save the transportation costs of vehicles. This is confirming the words of one of the great man's words. "When you can't end a thing, then don't just stare at it again!" Yes, the logistics problem of automobiles is not in the mode of transport itself, but in big data, the use of big data can solve the problem of car transportation.
Therefore, car dealers and consumers should not be frustrated. E-commerce, Internet-based and intelligentization of automobiles will surely be the ultimate trend. In the future, new giants will emerge in the field of automotive e-commerce. The future of electric car dealers who can't figure out who can't be determined at the moment, but the spring of automotive e-commerce will surely come, and this day is accelerating!
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Ningbo Longyang Auto Products Co., Ltd. , https://www.zjlongyang-manufacturer.com