Security Industry Trademark Protection Status

Divided from the way and scope of registered trademarks, there are mainly two types of joint trademarks and defensive trademarks:

Joint trademark

Union means that the owner of the same trademark applies for registration of two or more similar trademarks on the same or similar goods, one of which is designated as a main mark or a positive mark, and the rest is a joint mark. The purpose of registering a joint trademark is to protect the legitimate trademark from being used in disguise. The use of a joint trademark expands the scope of the exclusive right to use a registered trademark, which helps to prevent the trademark of another person from being similar to the trademark of one's own and is mistaken by consumers in the market. Such as: Hangzhou Wahaha Group Co., Ltd. not only applied for the "Wahaha" trademark, also applied for "doll", "hahava", "baby doll", but also one after another in the relevant product categories registered "Wahaha" and its siblings trademark.

Defensive trademark

A defensive mark means that the owner of a registered mark is registered on a variety of goods (services) other than the goods (services) or similar goods (services) that the registered mark is authorized to use or on all goods (services) categories. All registered trademarks. Registering a defensive trademark is beneficial to the long-term development of the company and prevents others from squatting on other goods (services). Such as: Zhejiang Dahua Technology Co., Ltd. trademark, has now applied for all 45 categories.

The following are the trademark applications of well-known enterprises in the security industry:

Comparison of domestic annual applications (as shown in Figure 1)