In the first quarter, the machinery market exceeded the expected price increase or faced difficulties

The overall performance of construction machinery in the first quarter exceeded market expectations. Prior to this, the market generally expected to see a natural fall in the first quarter of 2011, based on the rapid growth of construction machinery in 2010. However, the actual sales boom is better than market expectations.

The demand for construction machinery products in the first quarter was quite strong, which was inseparable from the local investment enthusiasm. Affected by infrastructure construction, local governments have vigorously promoted the construction of affordable housing, and the fixed investment has continued to be high. The machinery industry has shown strong growth momentum. Not only does the domestic demand market maintain stable growth, but the international market’s enthusiasm for the Chinese machinery market continues to increase. In 2011, the international economic situation gradually warmed up, and the international market’s demand for construction machinery increased. The Chinese market clearly benefited.

According to the analysis of past market conditions, because the second quarter was the peak sales season in previous years, the sales situation in the second quarter directly determined the market situation in the whole year. Although the slowdown in growth rate in 2011 is a general trend, the improvement in the export situation will bring new bright spots to the market. The strategies for some companies to go out have entered the adjustment stage. Through overseas mergers and acquisitions, joint ventures, and other means, they have established a corresponding marketing network in the international market. The Chinese construction machinery industry still has a large growth in investment and financing and brand building. space.

The development of the machinery industry usually requires a large amount of talent support. The recruitment of talents in the machinery market continued to increase in the first quarter. This trend will continue to be maintained in the latter part of the development of construction machinery. In March, prices were high and the market economy was not in a good situation. The entire machinery industry had a tendency to increase prices. Under the state's introduction of various policies to increase the control of prices, the price of the machinery industry has gone up or suffered a bottleneck.

It is believed that the large-scale water conservancy investment, high-speed railway construction, western development, and regional revitalization plan in the next few years will set off a new upsurge in infrastructure construction throughout the country. At the same time, the comprehensive promotion of affordable housing construction and export recovery will provide new impetus for the development of the industry. In the medium and long term, China's construction machinery industry still has considerable room for growth.