As the only national brand survey of the year, C-BPI is China's first brand value evaluation system implemented by China's leading brand rating and brand consultancy, Chnbrand. The system was first launched as early as 2011 and has been supported by the Special Fund for Brand Policy of the Ministry of Industry and Information Technology for several consecutive years. C-BPI is an independent and unbiased research based on Chinese consumers' feedback on used or owned products or services. It is a brand power index that determines consumer purchasing behavior and is the most trusted brand for consumers and businesses. Value evaluation system. As a continuous annual survey project, C-BPI publishes the Brand Power study results of brand awareness and brand relationship in relevant industries each year to help consumers make wise consumer choices and boost companies to establish a brand management system. Brand power increased.
Double Star was awarded "2017 C-BPI China Automotive Tire Industry Brand First Place"
Double Star is an old 95-year-old state-owned enterprise. Qingdao Double Star is currently the only state-owned listed company in the tire industry in Shandong Province and is the chairman of the new China Rubber Industry Association Tire Branch. In 2014, DoubleStar opened a new journey of “Second Venture and Creating Double-Star World Famous Brandsâ€, taking the opportunity of the Internet+, China Made 2025, and state-owned enterprise reforms to change the “New Normal†to “New Engagement†and preemptively “Sweatâ€. Going to be “intelligentâ€, taking the lead in eliminating over 60% of backward production capacity and products, taking the lead in the industry to implement the “three-oriented management model†of market segmentation, organizational flow, and business unitization, and to establish an open “service 4.0†"And the Industry 4.0" ecosystem. The world’s first full-process “Industry 4.0†tire intelligent factory in the world of binary, 80% of the equipment is designed and manufactured by Twinstar itself. Of the 11 kinds of nearly 300 robots used, 9 of them were designed and manufactured by Twinstar. Due to its innovativeness and creativity, it was evaluated as "Leader of China's tire intelligent manufacturing."
The two-star brand has won the “Outstanding Contribution Awardâ€, “Service Quality Innovation Awardâ€, “National Customer Satisfaction Top Ten Brandâ€, “China Service Star†Five-Star Award, etc. in the tire industry for three years; won the “Asian Brand†for two consecutive years. "Top 500" "China's tires," has become one of the fastest growing and best brands in the world. Due to innovation and intelligent transformation, in 2016, Double Star was awarded National Green Tire Smart Manufacturing Pilot Demonstration Enterprise (the only tire industry), “Quality Benchmarkingâ€, “Industrial Brand Cultivation Model Enterpriseâ€, and “Technical Innovation Demonstration Enterprise†by the Ministry of Industry and Information Technology. It is the only company in China that has won four national awards for all five years. Double Star can win the first domestic brand in the C-BPI tire industry in the fierce domestic competition. It can be seen that Double Star has taken the lead in industrial upgrading and transformation in recent years, creating the world's first “Industrial 4.0 Tire†smart factory and various leading industries. The personalized, diversified, and differentiated service initiatives have been highly recognized in the minds of consumers, which provides powerful data support and reference for continuing to improve the brand, enhance brand strength, enhance brand value, and increase market share.
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