At present, countries around the world have stepped up legislation and encouraged the use of energy-saving light sources in the context of energy conservation and environmental protection. The LED lighting industry has thus gained a good opportunity for rapid development. In addition, the development of the LED industry not only has a strategic driving effect on the lighting and semiconductor industries, but also triggers technological changes in a series of terminal consumer products such as home appliances, automobiles, and mobile phones. For a time, the LED technology trend has swept the world.
Due to the high acceptance of the concept of environmental protection and energy conservation in foreign markets, China's LED industry has occupied an important market position in the international market for a long time by virtue of its strong manufacturing capabilities. The export ratio of the two major manufacturing bases in the Pearl River Delta region and the Yangtze River Delta is as high as 70. The international market has become a core pillar of China's LED industry. In the face of huge market opportunities, how to play its own advantages and seize the commanding heights of the global market has become an important issue for LED companies in China.
The development of the group to promote the national brand Because LED is a multidisciplinary field, to jointly overcome the core technology of LED, the cooperation and interaction of enterprises, research institutes and government departments is required to achieve the industrial goal of common development. As an emerging green technology, LED also faces problems such as high product prices, low recognition, and resistance to traditional enterprise development. To solve this series of problems, all parties need to work together.
In recent years, the global LED market is in a period of rapid rise and the development prospects are very broad. However, for China's LED industry, bottlenecks in structural development, lack of core technology, dependence on imports of key equipment, and patents are still hindering the rapid development of China's LED industry. Therefore, in order to establish their own national brand in the global market competition, Chinese LED enterprises must actively change their thinking, cooperate with each other, catch up, and efficiently integrate and upgrade the LED industry chain with technical resources, and further enhance China's LED lighting. The overall competitiveness of the industry.
As the leader of the development of China's LED industry, Guangdong Province has made great efforts in developing the LED industry in recent years. In order to cope with international competition and achieve the goal of developing a group, Guangdong Province took the lead in proposing the concept of collaborative innovation, bringing together all parties to work together, complement each other, cooperate with each other, and adopt new mechanisms and new models to carry out technological research and market application to innovate. Thinking and model to create the world's leading LED industry cluster demonstration area.
In terms of specific implementation, Guangdong Science and Technology Department took the lead in organizing 21 scientific research institutions and leading enterprises to jointly establish the Guangdong Semiconductor Lighting Industry Joint Innovation Center. With the center as the link, the upstream and downstream of the industrial chain or technology-complementary enterprises, related universities and scientific research institutions have jointly captured a number of LED core technologies. It provides a blueprint for innovation and development for the domestic LED industry.
According to industry insiders, the future development of the LED industry will inevitably involve the entire industry chain participating in cost competition to maximize the share, and the entire industry chain will share information to maximize value. Therefore, in the current global economic changes, enterprises need to face the competition with an open, cooperative and win-win attitude, and promote the Chinese national brand with the model of group development.
The advantage of coordinated combat against the development of patent barriers is also reflected in the common confrontation of international patent barriers. Ye Jingtu, deputy director of the Science and Technology Department of Guangdong Province, once said that the establishment of alliances and enterprise group development can not only reduce the repeated research and development of enterprises, but more importantly, form a patent system and break through the international patent blockade.
In the past, the domestic LED industry was small in scale, mostly small enterprises, and encountered fewer LED patent disputes. Nowadays, the LED market is expanding rapidly. In recent years, with the gradual development of China's LED industry, the patent risk has also been continuously improved. In the future, patents and intellectual property rights may become a competitive weapon for international giants to directly poke the weakness of domestic LED companies. If domestic LED companies cannot form a strategic alliance to fight against patent blockade, they will face the danger of being broken by international giants.
At present, the global LED key patent technology is firmly controlled by the five major manufacturers of Philips, Osram, Nichia, Toyota Synthetic and Cree. However, most of China's LED lighting companies lack core patents and technologies, which makes Chinese LED companies have difficulties in entering the international market. Through the cooperation and cooperation between enterprises, the establishment of a patent alliance can not only achieve the rational distribution of patents, but also prevent the infringement. On the other hand, it can also integrate the LED industry resources within the group and drive the entire alliance or group in the international market. Competitiveness.
The mode of development of the group can not only help the members of the alliance to easily solve the patent blockade of international companies, but also play an important role in patent application. At present, in terms of foreign patent applications, domestic enterprises face many difficulties. The independent filing of patents by enterprises is not only cumbersome, but the application takes a long time, and the high time and money cost greatly reduces the enthusiasm of patent applications. Therefore, in terms of patents and intellectual property protection, through the establishment of strategic alliances by joint patent groups, joint ventures, warming up of the group, and the implementation of unified patent applications, companies can help companies avoid falling into the mud of low-end competition.
Cooperation and win-win cooperation and international standard discourse rights In the battle for overseas markets, domestic enterprises are constantly encountering the technical barriers of LED giants such as Europe, America and Japan. Especially since 2013, countries such as Europe and the United States have increased the import standards for LED products, making domestic LED companies struggle on the road to export.
In the context of fierce competition in the global market, whoever masters the standard is equivalent to mastering the right to speak in the industry. At present, the International Commission on Illumination, the International Electro-Electrical Committee, the European Commission for Light Engines, the US Energy Star, ISA and other institutions are formulating standards for LED lighting, vying for the right to speak in the industry.
As it is an emerging industry, China's LED industry is also facing many bottlenecks such as rapid technology update, lack of standards or lag, and unregulated market order. In addition, for a long time, China's LED companies have not paid enough attention to standards, especially the lack of international standards and participation, making China's LED industry more disadvantageous in the global competition.
To this end, China's LED industry has begun to exert its full strength in the formulation of standards. The Chinese LED industry standard represented by the standard optical component project has begun to enter the world stage, especially in the key technology areas of LED lighting, which not only proves the Chinese LED industry. The strength of independent innovation also marks China's comprehensive innovation breakthrough in leading LED standard production, and has won the right to speak for the Chinese LED industry in the international market. In addition, LED lighting standard optical components are oriented to the needs of application terminals, standardizing and standardizing LED lighting industrial middlewares, and it is expected to break through the pattern of leading international enterprises leading the industrial chain with upstream core technologies and expand the living space of national enterprises.
At present, domestic LED companies are facing a very severe competitive environment. On the one hand, the international giants are under pressure, and on the other hand, the low prices in the domestic market, the burden of Chinese LED companies is increasingly prominent. In the context of global economic integration, LED companies should abandon the traditional way of fighting in the traditional lighting era, use the pattern of competition in the whole industry chain to think about the choice and positioning of enterprises, and seize the right to speak in the global LED lighting market in a mode of development.
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