An OEM's sales of 41.2 billion yuan is quite good, but this data is made by a parts and components company. Recently, Chen Yudong, President of Bosch China, announced that in 2013, the company's consolidated sales in China was 41.2 billion yuan, an increase of 18% year-on-year, of which the automotive sales business contributed most of sales, reaching 32 billion yuan, with a growth rate of 28 %, almost double the level of growth in the auto market. He also revealed that the company's annual investment in China is about 3 billion yuan, and in 2014 it will open new factories in Qingdao and Shanghai.
Sales in China broke 41.2 billion Bosch reinvested 3 billion to build two plants
At the Beijing Auto Show opened on April 20th, Bosch brought its latest start-stop system, energy recovery system, and mySPIN system, which represents automotive interconnection technology, to showcase the future of electrification, automation and connected car driving in all directions. . According to Deng Yufei, President of Bosch Automotive Multimedia Division Asia Pacific, Bosch Automotive has the world's second-largest multimedia business. Earlier, such as navigation, instrumentation, etc., were mostly luxury cars and high-end vehicles. Bosch now plans to push the business in China. Independent brand models and low-end models.
Business in China has grown faster than the global and Asia Pacific regions for five consecutive years
According to publicly available information, Bosch manufactures and sells automotive parts and aftermarket products, industrial transmission and control technologies, packaging technology, solar energy products, power tools, security and communication systems, thermal technologies and household appliances in China. Bosch entered the Chinese market in 1909. As of 2013, Bosch employs more than 32,000 employees in China and operates 63 companies.
Since 2013, Bosch Global has adjusted its accounting standards for applications: Joint ventures with a shareholding of 50% or less will not be included in the total financial data. Based on this, the 2013 financial revenue data and the data released in 2012 are not directly comparable.
In the past ten years, Bosch has achieved a compound annual growth rate of 25% in China. Last year, Bosch was again successful in China, achieving an 18% sales growth rate and sales of 41.2 billion yuan. "China is still Bosch's second largest market outside of Germany.
Our grand goal is to continue to achieve double-digit growth in China in the future. “Boys Group member, Peter Tyroller, head of Asia Pacific, said.
Currently in the leading domestic self-owned brand passenger car enterprises, besides the Great Wall, the sales of BYD, Geely, and Chery’s vehicles are also between 30 billion and 400 billion yuan. The output value of Bosch’s spare parts comes from the OEM. Look at the fame.
Bosch China's growth rate is particularly noticeable compared to Bosch's worldwide. In 2013, it was not easy for the Bosch Group. Global sales amounted to 46.4 billion Euros, a growth rate of only 2.3%. "Last year, Bosch's sales in China accounted for over 40% of sales in the Asia Pacific region and accounted for nearly 10% of Bosch's global sales. Therefore, to achieve the above goals, China is an indispensable important role," said Peter Tyroller. .
In 2014, another three billion yuan was invested to increase two factories
In the past ten years, Bosch's compound annual growth rate in China has reached 25%, and in order to continue to grow, Bosch has also continuously increased its investment in China. According to Chen Yudong, Bosch's annual investment in China is about 3 billion yuan, more often than 4 billion yuan, and less than 2 billion yuan. This year, Bosch still maintains about 3 billion yuan.
Chen Yudong said that Bosch will build two new plants in China this year, one in Shanghai and the other in Qingdao. Among them, Shanghai mainly produces turbocharger systems. "Why localize the turbocharger system? The reason is very clear. Because we know that energy efficiency and CO2 emission reduction can be achieved by reducing the engine size, which also requires the assistance of our turbocharger system."
Another factory in Qingdao is mainly engaged in diesel technology. “We also see that the demand for energy-saving and emission-reduction technologies is constantly rising in China and there will be continuous growth in the coming years.†Chen Yudong said, “So we hope to further localize this system, which is in line with ours 'Embeded the local, service the local' strategy."
At present, Bosch Automotive has built a total of 26 production bases, 17 research and development technology centers, two automotive technology testing centers and more than 1,600 Bosch auto repair stations throughout the country. In 2013, three automotive technology bases were completed in Nanjing, Chengdu and Lianyungang, with a total investment of over 2.5 billion yuan.
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