On December 5th, 2014 (the third) China Brand Leaders Summit was held in Beijing. Brand leaders from various industries jointly interpreted brand policy trends, exchanged brand success experiences, and researched brand success. At the same time, the 2014 C-BPI Industry First Brand Awarding Ceremony was also held concurrently, and the first brand of each industry was officially announced. Great Wall Lubricants reelected the first brand in the lubricant industry. Since the first C-BPI evaluation in 2011, Great Wall Lubricants has won the first place in the lubricant industry for four consecutive years.
The “China Brand Leaders Summit†is the only annual national brand event held under the guidance of the Ministry of Industry and Information Technology. It is an annual event of the Chinese brand industry. The successful experience of the first brand in the Chinese market is shared here. At the summit, senior executives from Great Wall Lubricants, Michelin, Galanz and other companies also participated in the “focus on innovation to meet the challenges of the timesâ€, to share the new marketing environment, how to innovate the brand to achieve brand value.
When talking about changes in consumption and brand communication, Qi Lianjie, secretary of the party committee and deputy general manager of Sinopec Lubricant Company, said that at present, the market has changed from product centralization to consumer centralization, and consumers and brands no longer exist. The absolute loyalty of "sea dry stone". While maintaining the brand value of aerospace-grade lubrication quality, Great Wall Lubricants will maintain the healthy and healthy development of the brand through the innovative improvement of product strength and service capacity according to the changes in the consumption environment and consumer demand.
As the sole partner of China's aerospace industry, Great Wall Lubricants has gradually formed a unique label for aerospace-grade lubrication quality in serving China's space industry for more than 50 years. This is also the core trait of other brands in Great Wall Lubricants, which has been in the process of development for many years. The aerospace strategy continues to push the corporate brand to improve. The civilization of aerospace lubrication technology is also the principle of product development and production of Great Wall Lubricants. In this respect, we continuously introduce high-quality products that respond to market demand, such as “Jinjixing†turbine oil and “Zunlong†diesel engine oil series, effectively solving Lubrication problems in road conditions and vehicle conditions in China. At present, Great Wall Lubricant has occupied 65% of the OEM market share and has become the choice of 90% of domestic and foreign automakers. In addition, it also targets targeted and even customized products for the special needs of market segments. The “Stars†taxi special oil brand launched in the market this year has been well received by the market.
In terms of service, Great Wall Lubricants has always adhered to the "Spring Breeze Service" model. In this year's China Motors Consulting Center's evaluation of the customer service scores of Chinese and foreign lubrication brands, Great Wall Lubricants pressed Shell and Mobil to rank first. At the beginning of this year, Great Wall Lubricants launched a new round of service upgrades, focusing on the special needs of consumers, including the lubrication requirements that the market has not yet met, to provide targeted, customized lubrication solutions. Whether it is a large industrial user or a small and medium-sized enterprise user and individual consumer lubrication problems, can be solved by a phone, which is also described by consumers and Great Wall lubricant image as "a button distance."
Industry experts believe that the experience of Great Wall lubricants is also the experience of most successful brands. Regardless of brand, product or service, Great Wall Lubricants adheres to customer demand-oriented and seeks diversified, refined and customized consumer demand solutions, so it can be repeatedly recognized in the evaluation of consumers. Brand".
C-BPI is the first domestic evaluation system for the industry category and the competitiveness of corporate brands from the perspective of consumers, implemented by the China Enterprise Brand Research Center under the Ministry of Industry and Information Technology and directly under the research and consulting organization Chnbrand.
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