Dongfeng Commercial Vehicle Co., Ltd. sets a medium- and long-term strategic goal for overseas markets: By 2024, overseas sales will account for 15% of the total sales volume of Dongfeng Commercial Vehicles. Dongfeng Brand will occupy a leading position among Chinese brands in the target market. In order to realize the long-term development of overseas businesses, Dongfeng Commercial Vehicle Co., Ltd. focused on the overseas sales target of 5,000 units in 2015 and focused on the enhancement of online marketing capabilities in key target markets such as Southeast Asia, the Middle East, and Central and South America, as well as related work in key market products. Recently, the reporter interviewed Dongfeng Commercial Vehicle dealers in Vietnam, Russia, Chile and Pakistan.
　　
DOHUHUA, General Manager of Viet Nam's Brilliant Company: Vietnamese customers particularly like the Dongfeng brand. We have been cooperating with Dongfeng Commercial Vehicle Co., Ltd. since 2008 and it is almost 8 years since now. We have successfully introduced Dongfeng products into the Vietnamese market. From the initial few hundred vehicles to more than 2,000 vehicles in 2014, Dongfeng Commercial Vehicle won a good market response in the Vietnamese market. At present, Vietnamese customers especially like the Dongfeng brand. Everyone knows when it comes to Dongfeng. In 2015, our sales are expected to exceed 2,000 vehicles.
However, sales must continue to grow in the future, and after-sales service must be given more attention. In 2015, we have started to cooperate with Dongfeng Commercial Vehicle Co., Ltd. to carry out various service activities to further improve spare parts supply and training service capabilities.
Pakistani Chief Operating Officer Miyou Pevez Han: Dongfeng Brand Automobile Driving on Pakistani Streets and Lanes
My company is a very large group. The business involves manufacturing, insurance, etc. There are subsidiaries in Pakistan and Japan. Our cooperation with Dongfeng Commercial Vehicle Co., Ltd. mainly includes vehicle and parts business.
Chinese brand cars entered the Pakistan market more than 10 years ago. However, Pakistan’s commercial vehicle market was almost monopolized by Japanese brands. With the promotion of the brand and the implementation of a series of marketing policies, Dongfeng brand commercial vehicles have been recognized and loved by more and more local customers. Dongfeng commercial vehicles are very cost-effective in the Pakistan market, and their product quality and service are also trusted by customers. In 2014, our company accumulatively sold 150 Dongfeng commercial vehicles. In 2015, our sales target was 200 vehicles. In the future, I believe there will be more Dongfeng brand cars in the streets of Pakistan.
Serge Fan, president of VH-DONGFENG, Russia: Dongfeng brand will do better and better
2015 was our third year of cooperation with Dongfeng Commercial Vehicle Co., Ltd. Dongfeng commercial vehicles are still very competitive in Russia. Its cost-effectiveness is particularly high, and its products are constantly improving. I believe that Dongfeng's products will have a very good future in Russia.
When the cooperation began, the Russian customers did not accept the Dongfeng brand because it was a brand that entered the market after all. However, we successfully convinced the customers to let them believe in the brand and use the brand. Through the support of its own organizational structure, customers’ trust in brands has now greatly improved. When we first came into contact with the Dongfeng brand, we were still somewhat skeptical. However, through nearly three years of cooperation, we are very confident in the Dongfeng brand and we believe that the Dongfeng brand will do better and better.
Patricio Romero, president of Chile’s global automotive company: Dongfeng commercial vehicles are different and reliable
As we all know, Dongfeng Commercial Vehicle Co., Ltd. is a masterpiece of joint venture and cooperation between Dongfeng and Volvo two major international automobile groups. The new joint venture company was formally launched on January 26, 2015. As a partner of Dongfeng Commercial Vehicle Co., Ltd., I have full confidence in the overseas business of Dongfeng Commercial Vehicles, and I also hope that both parties can work more closely together.
In Chile, there are 33 truck brands, and there are only 7 Chinese brands. The Dongfeng brand entered the Chilean market six years ago. Faced with many brands that have established themselves in the Chilean market for more than 20 years, we continue to deliver to our customers: “Dongfeng†is a car brand from China that is unique and trustworthy. In 2013, a total of more than 90 Dongfeng brand vehicles were sold. In 2014, sales exceeded 500 vehicles, among which Dongfeng commercial vehicles exceeded 100 vehicles. In 2015, the target sales volume is 1,100 units. It is hoped that the sales volume of Dongfeng Commercial Vehicles will be greatly improved on the basis of 2014.
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