French cars have been on the rise in recent years, and sales growth far exceeds that of other country cars. Following the sales growth of 26% and market share of 3.1% in the same period of 2013, the sales volume of French cars in the first 10 months of this year increased by more than 33% year-on-year, and the market share increased to 3.76%, almost coincident with the decline of Japanese cars.
The rise of the French car is inseparable from the rapid growth of PSA's joint venture in China. In the first 10 months of this year, the sales volume of Shenlong Automobile was nearly 579,000 units, an increase of 29.36% compared with the same period of last year, almost three times the overall growth rate of passenger cars.
Chen Hao, general manager of Dongfeng Citroen, told the "Securities Daily" reporter that there are three reasons for the double-digit growth in the absence of new models and SUVs. First, the 50th anniversary of the establishment of diplomatic relations between China and France has increased the attention of the French brand; Thanks to the improvement of Citroen products and technology; the third is to benefit from the solid focus of the four products.
The French car staking Citroen is far higher than the industry growth. Dongfeng Citroen's new Elysee, Dongfeng Citroen Sega, and Dongfeng Citroen C5 have achieved good sales results in recent times, directly pulling Dongfeng Citroen's sales in the first 10 months to 263,890. , an increase of 18.49%.
“The growth rate of the growth market this year is about 10%. Excluding SUVs and MPVs, cars are only about 6% to 7%. We didn’t have new cars in the first 10 months. We only achieved 18.49% growth by car alone. It is about 3 times that of the industry." Chen Yu told reporters.
At the same time, at this year's Guangzhou Auto Show, Dongfeng Citroen ushered in the first SUV model C3-XR, with its low pre-sale price from 110,000 yuan, equipped with "T+STT" (turbocharged + intelligent start and stop core power) The C3-XR should have a good sales score.
It is also worth mentioning that Dongfeng Peugeot has been the product explosion year in the past two years. Two consecutive SUV products have stepped on the good time node, and the Dongfeng Peugeot 308 has become its main sales product. Reflected in sales, Dongfeng Peugeot sold 316,600 units in the first 10 months, a year-on-year increase of 40.15%.
Despite this, the French brand still lacks a very strong market model. The French car has not entered the top 10 in the car and SUV market segments, and even the compact SUV such as the Dongfeng Peugeot 3008 is only listed. It has been declining for more than a year, and the reason is that brand building needs to be strengthened.
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