The last event of the 2014 China (Hangzhou) International E-Commerce Expo was for used cars. On the 4th, more than 1,400 people including domestic used car industry giants gathered in Hangzhou, Zhejiang. Many car dealers said that more and more cities began to limit their licenses in recent years. The used car business is difficult to make, the profits are getting thinner, the future is Between 3% and 5% of the profit margin, "We can no longer regard e-commerce as an enemy, but embrace it and use it." A car dealer representative said in a speech.
The data shows that the annual sales of new cars in China has exceeded 20 million units. By the end of 2013, the number of Chinese cars has exceeded 130 million. In 2013, China's second-hand car trading volume reached about 7 million vehicles, and is increasing at a rate of more than 20% per year.
"This rapid development has also spawned a variety of Chinese second-hand car trading models." Huang Mao, CEO of the car cat network, said that from the lack of interest to the hot, this is the true portrayal of the second-hand car industry in the past year. .
Huang Wei said that in the face of a big cake of 300 billion yuan, in the face of a market that will break through the scale of 1 trillion transactions in the future, all parties have already prepared ammunition.
However, at today's gathering of thousands of people, the car dealers who took the stage did not hide their ugliness. They all said that the profit of used car trading is thin, limited by cards, and traffic congestion. Although the market is large, business is difficult. Some car dealers said that second-hand car dealers need to do a group to do resource integration. "Some have car sources, some have market, then do it together." Zhu Cheng, general manager of Suzhou Jiacheng boutique car, said that he earned a few days ago. A Maserati, after receiving the goods, went to Hangzhou Shuguang Road boutique car to sell, 3 days shot, net profit of 500,000.
However, there are more car dealers who need to integrate e-commerce resources, such as the platform of the car cat network officially released today.
Huang Wei said that the root cause of the difficulty in forming a large-scale used car dealership lies in the fragmentation of the car source. The domestic used car market is a typical “long tail marketâ€. In the traditional trading chain, there is a lack of a link that can bring together these fragmented vehicles. Converging traffic is precisely the advantage of the Internet.
Today, Gao Jing, the person in charge of Ali's small digging network, also came to the scene. He proposed that in addition to platform e-commerce, Internet finance can also be combined with the used car market. To provide credit support to car dealers and car buyers, second-hand car dealers can also make O2O stores for auto finance loans.
According to data provided by the Automotive Finance Professional Committee of the China Banking Association, as of the end of 2013, the number of auto finance companies has grown from the initial three to 17. The total assets have grown from 6 billion yuan in 2005 to 260 billion yuan. Among them, dealer wholesale loans increased from 2.57 billion yuan to 55.63 billion yuan, and consumer retail loans increased from 1.28 billion yuan to 181.85 billion yuan.
Huang Wei said that in order to maintain the long-term growth momentum of the Chinese auto market, where the incremental market and the stock market go hand in hand, auto finance will become a lubricant for consumers to release demand and effective supply of intermediary brokers. This will also be the development of the Chinese auto market. New engine.
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