Plastic doors and windows business direction needs to be transformed

“Our company's profile is calculated at an annual output of 2,000 tons, and will earn at least 2 million yuan more per year than white profiles after it is put into operation.” Li Xiaoguang, general manager of Beijing Zhongbei Hongni Technology Co., Ltd., recently told reporters with excitement. Li Xiaoguang said that this profile is a brown (brown) plastic door and window profile independently developed by the company.

Li Xiaoguang told reporters that the sales price of this colored plastic door and window profile was proposed to be 10,500 to 11,000 yuan per ton. As the raw material comprehensive cost of this product is similar to the raw material cost of white profile, the product can increase profits by 1,000 to 1,500 yuan per ton per ton of white profiles. Calculating at an annual output of 2,000 tons, it can increase profits by more than 2 million yuan.

It is understood that in China, due to the low price of white profile raw materials and low processing technology requirements, and the high cost of color plastic profiles, the entire plastic profile market is almost dominated by white profiles. Many domestic plastic profile manufacturers crowded together, competed in the production of white profiles, and waged price wars. Under the dual pressure of continuous increase in raw material PVC prices and fierce competition in the finished product market, the profit margins of the industry became smaller and smaller, resulting in the dismal operation of most small and medium profile enterprises. You can't make ends meet. At present, there are more than 3,800 plastic profile extrusion production lines in the country. The production capacity idle rate is more than half, and the equipment utilization rate is less than 50%. On the other hand, colored plastic doors and windows as a new product of doors and windows that have emerged in recent years are welcomed by the market because of their diverse colors and ease of decoration. However, because of their high production costs and high technological requirements, production is less than necessary, resulting in higher profit margins. .

As a whole, the current profile industry can be summarized as the overall excess production capacity (white plastic doors and windows) and the insufficient supply of high-quality marketable color plastic doors and windows, the industry is extremely uneven development. To this end, industry insiders appealed that plastic doors and windows profile companies should convert their operating products as soon as possible, from white materials (ordinary plastic profiles) to color materials (color plastic profiles) in order to improve profitability and competitiveness.

Due to awareness of market changes, some large and medium-sized enterprises in China have entered the color plastic window and door profile market in recent years. Anhui Guofeng, Conch Group, Dalian Shide, and other enterprises are developing and producing colored plastic door and window profiles. At present, the basic technical plans for domestic production of colored plastic door and window profiles mainly include printing, laminating, spraying, and adding pigments. However, these processes have higher requirements for raw materials and additives, and therefore have higher production costs. The raw materials for the production of colored PVC profiles on the general market are The average cost per ton is about 20% to 40% higher than that of white PVC, and the cost of the transfer film color PVC is even more. Moreover, the requirements for the processing technology of color profiles are high. If the control is not good, there will be poor color stability. After 1 to 3 years of exposure to the sun, the color will gradually fade and fade. Therefore, how to produce durable, fade-free, relatively low-cost color profiles has become the focus of R&D for all plastic doors and windows companies.

Li Xiaoguang introduced that North China Red Mud Technology Co., Ltd. uses mineral raw materials and replaces imported pigments through special processing. It has successfully developed a brown (brown) plastic door and window profile with a two-color co-extrusion process, which is unique compared with ordinary colored steel doors and windows profiles. Super thick color layer thickness of 2 ~ 2.5mm (ordinary color coextruded layer is 0.2mm), more durable, and eliminating the need for ordinary two-color profile after the welding process to be carried out, and has excellent flame-retardant self-extinguishing properties The raw material comprehensive cost is 10% to 30% lower than the color plastic window and door profile produced by traditional technology, and the cost per ton can be reduced by 800 to 1,000 yuan compared with the traditional process, which is similar to the white profile. This is an important achievement in the high performance and low cost of polymer materials. At present, this technology has passed the strict testing of the National Chemical Building Materials Testing Center, and all performance indicators comply with national standards.

At present, China is vigorously developing plastic doors and windows with excellent energy-saving performance. According to the "Eleventh Five-Year Plan" of the national chemical building materials industry, the amount of plastic window and door profiles used in China is expected to reach 3 million tons by 2010. With the improvement of living standards of residents, color plastic doors and windows will win business opportunities in the future market. In the face of a fiercely competitive white window and door market, related companies should change their business direction as soon as possible.

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