Zhang Yupu is getting closer to his dream of “Great Shaanxi Autoâ€.
On May 13th, the reporter of the "Automotive Sankei Shimbun" got reliable news. Shaanxi Automobile's reorganization of the Hanjiang minicar was basically a foregone conclusion. At present, the two sides are negotiating on some details. The relevant personnel of the Strategic Planning Department of Shaanxi Automobile Group have been busy with the matter. No one answered the phone calls made by Minister Lei Peijun and Vice Minister Hou Xing.
In fact, since the signing of the joint reorganization and negotiation conference for Shaanxi equipment manufacturing investment and product support enterprises on April 7, Zhang Yupu, chairman of Shaanxi Automobile Group, has requested to keep a low profile on the matter.
Latecomers
Hanjiang mini vehicle, many people are not familiar with this company. "Hanjiang Saifu", "Hanjiang Anfuer", "Hanjiang Yimei", these brands have become popular in the mini-vehicle market at the beginning of the century and are now approaching production suspension.
It is understood that Hanjiang Microcar Factory is located in Hanzhong City, Shaanxi Province. Xi'an Expressway runs directly to the southwest and it takes only three hours drive from Shaanxi Auto to the Hanjiang Mini Vehicle.
"The acquisition of the Hanjiang minicar is an important node in Shaanxi Automobile's history of development. Shaanxi Automobile is looking at the good production capacity of the Hanjiang minicar and the good development prospects of the minicar market." The relevant person in charge of Shaanxi Auto emphasized.
Statistics show that in 2007, micro-market sales increased by 7.62% compared to 2006, but compared with the same period in 2006, the growth rate has slowed by 2.78%, which is a far cry from the average level of growth in the auto industry in 2007 of 21.84%. . However, many people still predict that with the development of the secondary and tertiary markets and the rural market, the mini vehicle market will recover. The annual production and sales volume in 2010 is expected to exceed 1.5 million vehicles.
"Which industry is not fiercely competitive, the Chinese market has no real blue ocean and soon became the Red Sea." People from Shaanxi Auto told this reporter that entering new business areas can diversify risk, and Shaanxi Automobile has taken full consideration of the acquisition of Hanjiang mini vehicle. After making the decision. “Betrayers also have the advantage to see the industry’s competitive situation. Chang’an was the first and was later surpassed by SAIC-GM-Wuling, and Changhe was also declining. We saw it clearly and we have worked out a long-term plan for the micro-vehicle industry. ."
In the “11th Five-Year Plan for the Development of Equipment Manufacturing Industry in Shaanxi Province,†the reporter saw “actively advancing the cooperation and production of Shaanxi Hanjiang Automobile Co., Ltd.’s mini-vehicles with Shaanxi Automobile Group, improving and bringing in an annual output of RMB 50,000. The production capacity of the vehicle will reach 3 billion yuan in 2010. It is understood that the Shaanxi provincial government intends to invest 100 billion yuan to revitalize the equipment manufacturing industry, while autos will be the focus and Shaanxi Auto will play a key role.
According to a person close to Zhang Yupu, Zhang Yupu has never left Shaanxi Steam since 1969 as the first builder of Shaanxi Auto to lay the first stake in Cai Lipo's Mai Li Xigou.
“Shaanxi itself has strong strength and does not lack experience in making cars. The government’s determination to make the automotive industry bigger and stronger also gives Zhang Yupu great confidence.†The above sources said.
Zhang Yupu's "ambition"
Zhang Yupu, who has always been modest and introverted, has always had the ideal of growing and strengthening Shaanxi Auto. When Zhang Yupu, 59, first proposed the construction of "Great Shaanxi Automobile" six years ago, it was estimated that not many people knew exactly what they meant.
In 2007, under the leadership of Zhang Yupu, Shaanxi Heavy-Duty Automobile produced and sold 6,090 yuan, with an output value of RMB 15.2 billion, which has doubled in two years. The market growth rate has once again ranked No. 1 in the country, creating the market with the fastest growth rate for 24 consecutive months. miracle.
From the small factory that is on the verge of bankruptcy to the current monthly production and sales of heavy trucks breaking 10,000 vehicles; Weichai Power, Cummins Engine, Fast Transmission, Hande Axle's “golden supply chainâ€; from the “German†culture, the Chinese heavy truck industry A "Brand Declaration" to the collection of truck drivers song, this face is always with a simple and honest, non-shelving Shaanxi Auto Helmer, Zhang Yupu is always writing the magic of Shaanxi Automobile.
It is impossible for a car manufacturing company to fight alone in a single product. What is needed is a large group strategy, a large market strategy, and a new product strategy. Perhaps the counterparts of Germany, Japan, and South Korea, as well as domestic Jianghuai and Beiqi Foton, also gave Zhang Yupu some thoughts and inspirations.
According to Shaanxi Automobile's plan, Shaanxi Auto should reach the scale of 100,000 heavy trucks at the end of the “Eleventh Five-Year Plan†period, with sales of 30 billion yuan and 50 billion yuan in 2012.
"For heavy truck companies, this is already a world-class goal. Next, Shaanxi Automobile must certainly consider a new issue: What else does Shaanxi Auto can do? The answer is that Shaanxi Automobile cannot do heavy trucks alone." Zhang Yupu considered how Shaanxi Automobile was diversified. Change.
According to a person close to Zhang Yupu, Zhang Yupu began to look for new business areas after he had developed a special vehicle base for Hunan. "First holding Oushuute chassis, bigger commercial vehicle segment, and transition to passenger cars in the future."
Shaanxi Auto's holding of the shares of the Aushuute bus chassis has strong technology and is supported by high-end markets such as Yutong and Jinlong. There are also more than 1,000 vehicles sold in a year. Right now, Zhang Yupu is considering holding Oushuute.
According to an insider of Shaanqi, Zhang Yupu’s vision for the future is to build Shaanxi into an extremely large enterprise group. "The first stage is positioned in the commercial vehicle. As for the future development, it may be possible to do more. We must wait until the next step."
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