It is reported that: Recently, the first dealer conference of CSR Yuchai was held in Shanghai Shengdong Holiday Hotel. Mr. Zhang Zhengqing, Chairman of Nanche Yuchai, General Manager Yang Zhanming, Deputy General Manager Zhu Dade, Chief Engineer Wang Hongjian, Deputy Chief Engineer and Director of Technical Center Wan Xiaohua attended the meeting. Representatives from 57 distributors from various parts of the country, including marine engines, land-use generator sets and engine accessories (services), attended the conference.
At the meeting, CSR Yuchai introduced the product and marketing policies to distributors, and conducted in-depth exchanges on the market situation, coping strategies, and details of the cooperation. At the same time, they also gave lectures to representatives of land-use power generation and ship-building dealers. brand.
Zhang Zhengqing made a speech and focused on the company's development prospects, innovation capabilities, and brand building. He said that in order to ensure the value connection between product supply value and customer demand, the company will adopt multiple ways to further improve the sales network and after-sales service network, such as creating a dealer model, to make information transmission faster and more effective, so as to provide timely and high quality Market sales and service goals. We regard distributors as an extension of company marketing. In addition to inputting good products, preferential policies, and good services, we must also input the company’s corporate culture and brand concepts to distributors. The company will introduce a complete supplier management approach, through incentives and other means to achieve true integration of vendor value, build strategic partnerships, and jointly promote the "Nanyu" brand products and services.
Yang Zhanming hopes that the distributors will base themselves on CSR's Yuchai brand, give full play to their advantages, comprehensively capture market information, analyze customer needs in depth, actively explore potential markets, work hand in hand with the company, and develop healthily.
It is reported that in order to rapidly increase the market share and brand influence of CSR Yuchai in the field of marine engines and land-use generator sets, CSR Yuchai will further increase cooperation and cooperation with distributors and establish cooperation and win-win dealer sales. Service model; Screening and fostering a group of loyal and reliable partners to form a powerful sales service network to jointly promote the installed capacity of self-owned brand engine products in China's marine and land-based power generation fields. In order to promote the sound development of the dealer team, CSR Yuchai has established a strict dealer evaluation management system and has performed management work on the qualification, operation management, and performance evaluation of dealers.
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