According to Yuchai Group's news, most people expected that in February 2013, the entire truck market started to appear slow compared with the same period of last year. In the January-February period, domestic heavy, medium, and light trucks sold a total of 388,000 vehicles, a year-on-year decrease of 44,000 vehicles, a decrease of 10%. The drop point mainly fell to 83,000 heavy truck sales, which was a decrease of 33,000 units year-on-year, a decline of 29%. It can be said that the heavy truck market continued its downturn last year until end-user demand was still weak in March, plus most manufacturers and distributors after the holiday period. The fact that it did not dare to keep inventory as it did in January also exacerbated the decline in sales of heavy trucks. China Card sold 37,000 vehicles, a year-on-year decrease of 6%. In order to reduce the purchase cost, some of the heavy truck demand diverted to China Card Market. Sales of light trucks were close to 268,000 units, down 3% year-on-year. Sales of medium- and light-duty trucks were much flatter than those of heavy trucks.
In March, the terminal market of trucks showed the start-up trend of some regions and some models. There was no sign of a full start, and the overall market was worse compared to the same period of last year. On the market, vehicles for short-distance transport vehicles (8×4 light-duty project dump trucks) for coal processing and transportation in southern Shanxi, northern Shaanxi, and Yunnan regions are out of stock due to low supply reserves; sandstone and earthworks in Anhui, Shandong, Guangxi, Hunan, etc. The project's medium-duty engineering dumping and agricultural dump trucks have been started; in Guangxi, Guangdong, Shandong, Gansu and other regions affected by road overruns and reduced freight rates, the port haulage and transit logistics trucks have been started, and the models have changed from “low-speed and heavy-load†to “high speedâ€. "Standard load", to the development of high power. The overall development of natural gas heavy trucks is in good shape, and it is expected to become a "growth stock" with doubled growth in the current modest truck market.
The current market trend of commercial vehicles is closely related to the macroeconomic data and policies and regulations released by the country. In January-February, the national fixed asset investment was 2567.6 billion yuan, a nominal increase of 21.2% year-on-year, and the growth rate was 0.6 percentage points higher than last year, 0.3 percentage points lower than the same period of last year. From a month-on-month perspective, fixed asset investment rose by 0.65% in February. The investment in the secondary industry increased by 15.6%, and the growth rate dropped by 4.6 percentage points. In the secondary industry, the industrial investment reached 101.62 billion yuan, an increase of 17.1%. The growth rate was 2.9 percentage points lower than last year, of which, the manufacturing investment was 852.4 billion yuan. , an increase of 17%, the growth rate dropped by 5 percentage points.
From the perspective of construction and new construction projects, in January-February, the total investment for construction projects was 346,343 billion yuan, a year-on-year increase of 18.8%, and the growth rate was 0.7 percentage points higher than that of the previous year; the total planned investment for newly started projects was 1,256.7 billion yuan, year-on-year. The growth rate was 10.1%, and the growth rate dropped by 18.5%.
From the perspective of funds in place, in January-February, 4793.1 billion yuan were in place, an increase of 23.8% year-on-year, and the growth rate was 5.2 percentage points higher than last year.
From the perspective of the national real estate development situation, in January-February, investment was 667 billion yuan, a year-on-year growth of 22.8%, and the growth rate was 6.6 percentage points higher than last year. The real estate development enterprises had an area of ​​455.422 million square meters of housing construction, a year-on-year increase of 15.3%, and the growth rate was 2.1 percentage points higher than last year. Real estate development companies purchased 38.13 million square meters of land, a year-on-year decrease of 18.6%, a decrease of 0.9 percentage points from last year.
On February 6, the General Office of the State Council issued the Opinions on Improving the Energy-saving and Emission Reduction of the Internal-combustion Engine Industry, and proposed measures and targets for energy-saving and emission-reduction of the internal combustion engine industry in China. The "opinions" proposed: Actively develop diesel/natural gas dual-fuel internal combustion engines and biodiesel internal combustion engines. The pilot project for the application of gasoline/methanol dual-fuel ignition internal combustion engines and diesel/methanol dual-fuel compression ignition internal combustion engines was carried out. By 2015, through the promotion and application of natural gas single fuel, dual fuel and biodiesel internal combustion engines, 10 million tons of alternative fuel oil will be realized; through the promotion and application of methanol fuel internal combustion engines, 5 million tons of alternative fuel oil will be realized. This move will help accelerate the development of alternative fuel vehicles. Domestic gas vehicles have been greatly increased since 2010. In 2012, gas and gas passenger cars under the support of policies have seen a significant increase in contrarian conditions with sales of nearly 60,000 vehicles. Gas trucks will double in the next three years. In 2013, gas trucks are expected to account for about 15% of the total weight of light and medium trucks, and will account for 30-35% by 2015. Gas buses will continue to maintain rapid growth. In 2013, gas buses will account for about 23% of the total number of medium- and light-duty buses and will account for 35%-40% by 2015.
Whether National IV can be implemented on July 1st, and the recent smog-like weather in the country seems to have strengthened the determination of the relevant ministries and commissions to implement State IV. Both the "18th CPC National Congress" and the "Two Conferences" have paid great attention to ecological and environmental issues. The implementation of State IV on schedule seems to have become the consensus of people in the industry.
From the above data and information, it shows that the country continues to implement macroeconomic regulation and control and implement a prudent monetary policy. The current economy is moving out of the phased bottom of 2012 and the country has accelerated the pace of restructuring. In terms of the commercial vehicle market, energy conservation and emission reduction will accelerate the development of fuels that can replace fuels and improve the tension between oil shortage and accelerated environmental degradation. Domestic diesel engines Yuchai, Weichai, and other major companies have already laid out their country's 4 products in advance, and their natural gas engines are complete.
Yuchai’s heavy, medium, and light full range of engines have reached the national IV emission standard two to three years ahead of the industry, and have taken the lead in the first batch of passenger car markets in Beijing, Shanghai, Tianjin, Guangzhou, Hangzhou, etc. in the first-tier cities in China. Yuchai currently The national IV and national V engine market is over 40,000 units, and heavy-duty engines YC6K (12-liter, 13-liter under development), YC6MK (10-liter), YC6L, YC6G, medium-sized engines YC6A, YC6J, YC4G, YC4E have been formed. , YC4EG, light engine YC4D, YC4FA, YC4S and other product platform combination structure, power coverage 90Ps ~ 480Ps, to provide customers with more personalized needs. From January to February this year, the sales of Yuchai's vehicle engines showed a converse growth year-on-year, which was attributed to the wide range of product power of the company and the wide range of supporting applications of the products; on the other hand, the company closely integrated with the OEM in advance market deployment, continuing in 2012. With multiple market segments gaining robust growth, it continued to get the lead in January-March 2013.
Hybrid Power: Lots of sales increase gratifying
From September 2012, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Finance jointly announced the promotion of hybrid bus (including plug-in hybrid bus) promotion cities to all cities in the country. Has been fully released. Because as early as in 2011, due to the limited use of domestic areas for promotion, Yuchai's annual hybrid production capacity was limited to a few hundred units to 1,000 units. In 2012, its sales volume doubled year-on-year, and bulk orders increased from January to March this year. And with the support of the country’s favorable policies, it is expected to achieve a good momentum of doubling growth year after year. The majority of users' approval comes from the Yuchai hybrid power system with independent intellectual property rights. In October 2012, Yuchai’s National 863 Project “Technology of Yuchai Intermediate Hybrid Powertrain for Passenger Cars†successfully passed the mid-term inspection. Wang Binggang, head of the Inspection Panel, commented: “Yuchai is an engine manufacturer and has advantages that other units engaged in hybrid R&D cannot match. Yuchai's hybrid system is the most promising.â€
Natural gas power: Yuchai NG era big strides
Yuchai National V-series natural gas engine products have taken the lead in early deployment in 2012, forming a series of YC6KN, YC6MKN, YC6LN, YC6GN, YC6JN, YC4GN, YC4DN natural gas power seven series, power coverage 120Ps ~ 400Ps, fully meet more than 6 meters To 18 meters of natural gas passenger cars and light, medium and heavy trucks in different segments of the market demand for power. Yuchai natural gas engine sales target of 40,000 units will be set this year based on sales of more than 23,000 units in 2012. On February 6th, the national energy saving and emission reduction opinions released by Yugoslavia further confirmed the progress of Yuchai’s natural gas power. The goal is not groundless. From January to February, Yuchai’s natural gas engine sales and orders in March, the passenger car’s natural gas engines continue to maintain good performance. The momentum of development has exceeded 50% in the gas engine market for passenger cars over 8 meters. After the truck gas engine was fully supported by the main engine plant last year, it has already achieved volume sales of Dongfeng, CNHTC, Futian, and Chery, the major domestic brands. Passenger cars, trucks and natural gas engines have been fully recognized by users for their advanced technology and superior products. Yuchai has its own independent research and development "ESI independent natural gas control system", which can completely get rid of the import control system "product improvement cycle is too long, the calibration strategy is limited, high prices, long supply period" and other limitations. Yuchai's ESI system adopts the international mainstream electronically controlled single-point gas injection method to improve the accuracy of air-fuel ratio control, and integrates high-performance, high-quality, high-quality key components worldwide, enabling self-calibration strategies to meet the individual needs of users.
School bus special power: focus on quality, care for the next generation
In 2012, Yuchai's "professional, exclusive love and exclusive enjoyment of school bus engine" became the first enterprise in the industry to launch school bus special power. Yuchai introduced five models of YC4FA, YC4D, and YC4E according to the special needs of school buses through in-depth market research. , YC4G, YC6J school bus special engine product portfolio, can meet 5.5 to 10 meters each school bus subdivision model's power demand, at the same time dedicated school bus power maximum care implementation of "3 +3" exclusive service policy, that is, the implementation of the entire machine for 3 years Mileage warranty, 3 engine maintenance, 3 school safety inspections. Yuchai has set a high standard for China's professional school bus power and has won high praise from the industry and society. In 2012, Yuchai School Bus's dedicated power capacity exceeded 12,000 units, which accounted for nearly 50% of the professional school bus power market. The sales of the school bus industry decreased by 32% year-on-year in January-February 2013. In March, it was only a small market, and most of them were concentrated on the 6-meter long school bus. However, we expect that the total number of school buses this year will be more than 40,000, which is still the same There will be substantial growth and it is expected that the market peaks in June, July and August. At present, the school bus industry is facing the problem of continuing sources of purchase funds and management practices, but we have reason to believe that the development of the school bus industry by the state, local governments, enterprises, and schools will be an ongoing process. We expect that the country will introduce more explicit school bus purchases as soon as possible. Operational policy. Faced with this huge rigid demand segmentation market, in the face of the future of the motherland, Yuchai, like every company in the automotive industry chain, with a strong sense of responsibility and mission, has no turning back to contribute to the development of Chinese school buses.
Engineering Dump Truck Power: Urbanization Construction, Traditional Competitive Market Rejuvenated
The magnificent goal of "becoming the Party's 18th National Congress" for beautiful China and building a well-off society in an all-round way, the industry believes that the greatest potential for development lies in urbanization. The report refers to urbanization as many as seven times throughout the report. More importantly, urbanization occurs twice in important chapters: for the first time in the relevant chapters on the overall goal of building a well-to-do society’s economy, industrialization, informatization, and urbanization. Agricultural modernization has become the carrier for building a well-to-do society in an all-round way, and it appears for the second time in the relevant chapters of economic restructuring and changes in the mode of development. Similar to the development path of the city, real estate, cement, construction, garden decoration, public transportation, and environmental protection industries will be greatly developed. In particular, real estate related to urban construction projects, garden decoration, and public transportation construction will affect the dump truck market. With practical benefits, Yuchai's traditional competitive market engineering dump truck power market will be rekindled. From January to February this year, the sales of the truck industry decreased year-on-year, and the sales of Yuchai's truck engine achieved a contrarian increase. In March, the order volume of the trucks showed a steady increase.
Agricultural Machinery Power: Follow-up Power Upgrade to Capture Market Opportunities
As an important carrier for building a well-to-do society in an all-round way, agricultural modernization has given a great impetus to the full start-up of agricultural machinery power upgrades. The trend of the development of the harvester and tractor power to high horsepower has been enjoyed by Yuchai, the dominant force of the 90-horsepower rice harvester and 125-horsepower corn harvester. This year, the country continues to increase subsidies for agricultural machinery and stimulate the vitality of the agricultural machinery market. The industry is generally optimistic about the market, and the harvester market is fully stocked in January-March. Yuchai and other manufacturers are actively welcoming the climax of the first wave of agricultural machinery sales this year. .
Each industry has different levels of marketing fluctuations and contrasts, but there is always the same place - to adapt to the market and even lead the market development trend, to capture the rapidly changing market opportunities, companies need to identify the most effective service for it Market segments. Selecting, subdividing the market, and determining the target customers can create professional and personalized products to meet the needs of customers. One of Yuchai's key marketing measures in 2013 was the breakdown of product specialties, special breakthroughs, building advantages, and increasing market share.
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