July 18, 2013, by the world's leading lubricants manufacturers and suppliers of Shell Rimula hosted the Third "to find the most Rimula truck drivers' finals came to an end in Xishuangbanna. The theme of this year's event was “Going to Prague with enough power, and it attracted more than 80,000 truck driversâ€. In August of this year, the top five truck drivers in the finals will be invited to join the Shell Rimba in Prague, the capital of the Czech Republic, to observe the European Truck Championship sponsored by its title, and to show the world the Chinese truck driver's “Ba Jin Ba Spiritâ€. ". At the same time, this year marks the tenth anniversary of Shell's momentum in protecting the National Tour Exhibition (hereinafter abbreviated as “EPEâ€, the abbreviation of Energized Protection Event). Shell recalls its “Caring for Truck Driver Culture†initiative in the industry and marks the tenth anniversary. Heavy launch of a new care project - Truck Driver Caring House.
It is reported that in 2013, Shell Rimba EPE activities passed over 400 cities and regions in the country, and more than 900 roadshows were performed. As always, the “caring for trucker culture†has always been carried out. After four months of layer selection, the 15 truck drivers that finally stood out came to the beautiful Xishuangbanna to participate in the third round of the “finding the most powerful lorry truck driver†finals in the domestic part of this event.
In the finals, truck drivers described their RPG tyrants and contested oil knowledge through competition skills, showing the elegance of contemporary Chinese truck drivers. In the end, Liu Hongwei from Langfang City, Hebei Province, won the championship and was awarded the title of Shell “The Most Valuable Truck Driver†in 2013. In August of this year, the top five truck drivers in the domestic finals will be invited to go with the Shell Rimba to Prague, the capital of the Czech Republic, to watch the European Truck Championship sponsored by its title, and to “tighten the tyrants†of Chinese truck drivers. Bring out the country.
15 Truck Drivers Participate in the "Find the Most Improbable Truck Driver" Finals
This year marks the third year of Shell's “Finding the Most Outstanding Truck Driver†campaign. It is also a milestone in the tenth anniversary of the Shell Tournament in China. After 10 years of continuous development, this activity has become a well-known national large-scale road show in the diesel lubricant industry, and it is known to more and more truck drivers and industry professionals. Through this activity, Shell not only raised the awareness of the truck driver group about the revolutionary tyrants lubricants, but also pioneered the “caring for the culture of truck driversâ€. It also echoed the needs of the new generation of truck drivers to express themselves and communicate with businesses and consumers. Provides a two-way communication platform.
Looking for the top fighter truck driver final photo taken
Shell Rimba has always regarded the “caring†of the truck driver group as its own responsibility, and through the implementation of every detail, it has advocated “loving trucker culture†as an industry leader. This year's Shell Rimba EPE campaign continues to be guided by the “Ba Jin Spirit†and “Caring for the Truck Driver Cultureâ€. During the tour, it provides truck drivers with a wealth of interactive games and exciting performances. At the scene, blood pressure and body composition are measured, and “fill in†"Ba Jin Ba Health Record Card" is for the occasion, as well as practical souvenirs. And in the next August, adhering to this dedication and attention to the "Caring for the Truck Driver," Shell is about to launch a new care project - Truck Driver Caring House. During the Xishuangbanna event, Shell presented the indoor layout of the first Truck Driver Caring House flagship store to be opened in Tianjin. Caring homes have set up a number of sections such as help desks, logistics information sharing areas, web browsing areas, leisure areas, and rest areas. The hard-working truck driver can temporarily leave the cab, relax on the comfortable sofa to watch a movie, and enjoy the delicious food and drinks prepared by Shell Rimula for them.
"Finding the Most Outstanding Truck Driver" Award Dinner
As the largest international lubricant manufacturer and supplier in the Chinese market, Shell has always been committed to becoming a trusted partner and lubricant expert to drivers' friends. Shell Lubricants for Vehicles Mr. Huang Yulong, director of marketing for mainland China and Hong Kong, said after the finals: “In the ten years, Shell has invested a lot of manpower, material and financial resources, and organized as many as 2,455 road shows covering a total of nearly a thousand cities across the country. And in the region, the total trip is more than 300,000 kilometers, and a total of 260,000 truck drivers participated in the process.We went deep into the parking lot and logistics park and told the driver's friends how to select the right lubricant for the vehicle, thereby effectively extending the interval between engine oil changes. To help them extend vehicle life, reduce maintenance costs, and achieve more savings.â€
Mr. Huang Yulong summed up the conclusion in the interview: “In ten years, giving the “Singapore Jin Ba kinetic energy protection national tour exhibition†more meaning, that is to enhance truck drivers’ awareness of lubricants, giving them more care and for their Self-expression and realization of the construction platform.†In the context of an industry environment that focuses on the promotion of product features, Shell proposed a brand-new customer value orientation for the Jinba brand in 2012 – “You work hard all the way, I protect all the wayâ€. Shell hopes to work together with truck drivers on the basis of strong technical advantages represented by “kinetic protection†to help the company’s brands and products build deeper emotional bonds with consumers. We believe that in the next decade, EPE activities will certainly bring Shell Rimba closer to Chinese truck drivers.
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