Packaging enters the update phase
According to the forecast of the United States Census Bureau, the United States will enter an aging society by 2025. The US packaging community has fully considered the potential demand of older consumers for packaging products and began to develop a packaging that adapts to the characteristics of the aging society in the future, such as with a zipper. Covers, easy-to-open metal lids, two-finger pull rings, etc. The packaging community is committed to providing consumers with more convenient packaging.
In addition, with the rapid development of the mobile Internet, people obtain daily industry information, and the business opportunities for the industry have been extended from the traditional Internet to the mobile Internet. The application of mobile information represented by Weibo and APP is changing people's work. The habit of promoting the development of marketing in various industries at the same time.
The use of the web and social media is now common across all age groups. Youth groups are the largest users of the Internet and social media. However, in the United States, the use of older people has continued to increase. According to the Pew Internet Research Project, 87% of adults use the Internet. If divided by age group, 57% of people over 65 are Internet users. Further Pew research shows that since 2009, the online use of older people has tripled. Digital technology is no longer only for young people.
For traditional packaging companies, mobile applications and other products effectively promote the interaction between companies/brands and customers, and improve the stickiness of companies and customers.
Packaging machinery still lacks
In recent years, China still has a big gap compared with the advanced level in other countries and urgently needs to be improved. When the investment for research and development accounts for 1% of the company's sales, it is difficult for the company to survive. It can barely maintain 2% of the company's sales, and only 5% of the company's competitiveness, while the investment of China's food packaging equipment companies for research and development is also average. Less than 1%.
According to statistics, the national R&D expenditure only accounts for 0.3% to 0.5% of the company’s sales revenue, R&D personnel only account for 3.4% to 4% of the employees, and the testing conditions of the institutes and institutions of higher education are behind. Compared with the level of foreign scientific research investment, China’s scientific research investment is seriously insufficient, which leads to a low degree of automation in China's food equipment industry, poor market satisfaction ability; multiple single products, complete sets of equipment; host more, less auxiliary equipment; low technical content products Many, high-tech, high value-added, high-productivity products; less primary processing equipment, deep processing equipment; common models, special requirements, special materials processing models less. Product performance compared with similar foreign products, low production capacity, high energy consumption, average energy consumption is 4 to 6 times that of developed countries. In particular, the performance gap of large-scale complete sets of equipment is even larger. The production capacity of domestically advanced models is about 1/2 that of foreign advanced levels, and the overall technological level of China's food equipment is about 20 years behind developed countries.
In fact, it is not anxious that packaging machinery needs to be solved. It is not China. German packaging machinery, especially food packaging machinery, features high-speed packaging, high degree of automation and reliability. Increasing the speed of the machine is a complex issue. The faster the speed, the lower the production cost of the single piece, but the area of ​​use of the factory will increase. In addition, the motor speed is also limited, so you can't think about how fast it is. In general, increasing the speed by 15% to 20% will bring a series of complicated problems.
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