Since the start of the parallel import of automobiles in the Shanghai Free Trade Zone on January 7 this year, in just less than half a year, four cities have carried out parallel import pilot work, and each pilot program has also reflected efforts to solve the past parallel of cars. With the intention of importing the problem of after-sales and three-packages, the road to regular sales of parallel imported cars in China has been opened.
The first pilot city in Shanghai was not optimistic in sales. In early November 2014, the State Council proposed to take the lead in launching the “parallel import of automobiles†pilot project in the Shanghai Free Trade Zone. Since then, on January 7, 2015, the official website of the Shanghai Municipal Commission of Commerce released “About Chinaâ€. (Shanghai) Free Trade Pilot Zone to launch a parallel import vehicle pilot notice, officially launched a parallel import vehicle pilot in the Shanghai Free Trade Zone. For a time, the argument that imported cars are 15% to 20% cheaper is flooding the market. Then the market performance is not as good as expected. According to the data, 17 parallel import car dealers entering the pilot area in the Shanghai Free Trade Zone only sold more than 20 cars by the end of March, and the monthly sales remained at two. At the level, the average number of parallel imported cars actually sold by each dealer is less than two. Compared with the previous forecast, this sales figure is really like "cold spring."
In view of the above situation, the industry analysts believe that the initial volume of parallel imported cars in the Shanghai Free Trade Zone has a low volume. The first is that since the establishment of the Free Trade Zone, the process still needs to be improved and adapted. Secondly, many pilot companies have been just ordinary. Dealers, choosing to work with trading companies or redeveloping sources of supply in the Middle East and the United States will take time. In an interview with reporters on pilot dealers in the Shanghai Free Trade Zone, some dealers admitted that there are currently two major difficulties: fewer vehicles and difficult delivery. However, the distributors of the pilot companies are also optimistic about the prospects: although in the short term, there are still many thresholds for the parallel imported car business in the FTZ, and the market will not change much. However, there is no shortage of demand for parallel imported cars in the future. At present, the order is good. As long as the problem of channel purchase is solved, the sales volume will inevitably go up.
However, according to the latest data from the reporter, the downturn in parallel imported cars in Shanghai has not improved significantly since then. By the beginning of June, the number of parallel imported cars was less than 100, and the number of delivery was only a few dozen.
Whether Beijing's parallel imported cars can enjoy the "three guarantees" can push the sales volume to wait and see Beijing consumers are no strangers to parallel imported cars. In the Beichen Asian Games Village car trading market, about 10% of imported models are non-standard cars, because they are affordable. With a personalized model and personalized configuration, it has won the market. However, after the “three guarantees†policy of the automobile, the sales of parallel imported cars were once in trouble, because the dealers were unable to bear the responsibility of the three guarantees alone.
This situation has changed since April 2015, because, starting from April, parallel imported cars in Beijing began to try to enjoy the “three guarantees†insurance policy, and gradually normalize the “three guarantees†insurance policy, which is to promote parallel imports. An important part of the car after-sales service. The introduction of the "three guarantees" insurance for parallel imported cars has solved the embarrassing situation that the parallel imported car dealers in Beijing could not bear the responsibility of "three guarantees" alone, resulting in sales being once in trouble.
Parallel imported cars in Beijing began to try to enjoy the "three guarantees" insurance policy, and gradually normalize the "three guarantees" insurance policy, which is an important part of improving the after-sales service of parallel imported cars. The introduction of the "three guarantees" insurance for parallel imported cars has solved the embarrassing situation that the parallel imported car dealers in Beijing could not bear the responsibility of "three guarantees" alone, resulting in sales being once in trouble. However, it is not long before this policy has just begun to be implemented. Whether it can drive the sales of parallel imported cars in Beijing remains to be seen.
Shenzhen parallel imported car market is better than Shanghai In March 2015, the Ministry of Commerce officially approved the pilot of parallel import cars in Shenzhen Qianhai. Shenzhen has become the second city in the country to be approved for this pilot after Shanghai. It is understood that the Shenzhen (Huanggang) automobile vehicle import port extends to the Dachan Bay Maritime Port Area. The opening of the import port of Dachan Bay means that Shenzhen will enter a new era of importing whole vehicles from land and sea transport. Shenzhen imported cars do not need to travel through Hong Kong, and can directly reach Shenzhen and face the South China market by sea. This will not only reduce the price of imported cars in Shenzhen, but also greatly improve the efficiency of car buyers.
It is reported that the pilot project in Shenzhen will rely on the advantages of Qianhai location, and use the Internet of Things and the Internet to accelerate the model innovation and industrial integration of automobile circulation and service. The analysis pointed out that after the launch of the parallel import vehicle pilot in Qianhai, it will have a certain impact on the imported car market in the region. For a long time, the South China market has been one of the major towns for imported car sales nationwide, which will further reduce the cost of local sales of parallel imported vehicles.
Compared with the parallel auto pilot in the Shanghai Free Trade Zone, Shenzhen will accelerate the organization and implementation of the pilot work. With the Internet of Things and Internet technology, we will establish a platform operation mode integrating transaction, service, security and management, and strive to reform supervision. Pilot results that can be promoted and replicated in the form and guarantee of after-sales service.
And the facts prove that the Shenzhen parallel import pilot for three months, the entire market can be described as "hot". According to local media reports, Qianhai is currently the only parallel imported car store - Shenzhen Qianhai Mudlong Parallel Import Trading Co., Ltd., which has sold more than 160 vehicles in the past three months. Shenzhen Qianhai Parallel Automobile Trading Co., Ltd., which entered the Qianhai in April this year, recently sold through the O2O “test water†e-commerce platform, and sold 18 cars in 10 days.
Guangzhou relaxed access qualification to prevent "cold field"
On June 9, the Guangzhou Municipal Commission of Commerce officially announced the pilot program for parallel import of automobile business in the Nansha Free Trade Zone. After Shanghai, Shenzhen and Tianjin, it became the fourth city in China to promote parallel imported automobile business.
The parallel import vehicle pilot policy announced by Guangzhou differs from other cities in terms of access and promotion schedules. First, it is stipulated that another type of enterprise can also apply for a pilot: engaged in automobile import business for more than 3 years, with the last 2 years Continuous profitable operating results, the previous year's car import amount of more than 70 million yuan or more than 150 imported cars.
Secondly, in the case of ensuring that the enterprise has certain strength, the access policy should be appropriately relaxed; enterprises that require permission to operate must conduct import business within three months. This requirement also objectively requires companies with mature business models and channels to join.
These policies are to avoid the phenomenon that the approved companies in Shanghai have no resources and the business is difficult to open.
Although the pilot policy has lagged behind several other cities, Guangzhou has clearly set a short-term import target: to achieve parallel imports of 10,000 vehicles next year, and the speed of advancement is faster than other cities.
Although the Tianjin pilot is more demanding but has benefited from a rich experience in parallel import pilots, Tianjin, with its rich experience, naturally has to join this queue. On May 27th, the five departments of Tianjin jointly issued the “China (Tianjin) Pilot Free Trade Zone Pilot Implementation Plan for Parallel Imported Vehiclesâ€, and the pilot project of parallel imported cars in Tianjin was officially launched. Compared with the parallel imported car pilot program implemented in the Shanghai Free Trade Zone, to a certain extent, the “Tianjin version†program access conditions are more stringent, and the marketization trajectory is more obvious.
Then, compared with the Shanghai Free Trade Zone, will Tianjin, which has a thicker weight in the parallel imported car business, improve?
“Before this, the Shanghai Free Trade Zone parallel import car main development pilot enterprises, Tianjin is a combination of pilot platforms and pilot enterprises.†In the view of Yan Jinghui, deputy general manager of Beijing Asian Automobile Trading Market, in the Tianjin version of the implementation plan, The threshold setting is more “grounded†to the practice of treating the pilot platform and the pilot enterprise separately.
In the pilot program of imported cars in Tianjin, the entry threshold for the pilot platform is higher than that of the pilot enterprises; in contrast, the threshold for pilot enterprises has been lowered. In addition, the Tianjin parallel imported car pilot program has tightened in some respects compared to the Shanghai version. Although the Shanghai Free Trade Zone requires three years of continuous profitable operating results and the previous financial year's car sales exceeded RMB 400 million, there is no clear requirement for the registered capital of the pilot enterprises.
In the Tianjin parallel imported car program, behind the development model combining the pilot platform and the pilot enterprise, it reveals the active characteristics of “big group and small dealers†in the pilot of parallel imported cars in Tianjin, which brings a wider scope. More dimensions of business participation. In the planning of the competent department of Tianjin, the pilot platform of parallel imported cars with relatively strong strength will form a support for the pilot enterprises in terms of after-sales service.
At present, Tianjin has taken the lead in the scale of parallel imported car sales and the experience of related trading companies and dealer companies. It is understood that the total number of imported cars through the Tianjin port is about 70% of the country's total, and the total volume of imported cars in Tianjin accounts for 40% of the total. “There are about 100 institutions supplying Tianjin to Europe, the United States and the Middle East. This is our good foundation,†said Tong Shiping, Chairman of Tianjin Binhai International Automobile City.
Judging from the situation of the above four pilot cities, the first pilot in Shanghai did not achieve good results, and it seems a bit embarrassing. Later, Shenzhen is obviously better than Shanghai. At the same time, Guangzhou, which has just started the pilot model, seems to be Confidence is full, but in my opinion, Tianjin, with its inherent advantages and rich experience, should become the leader of parallel imported cars, and there will be an outbreak in the subsequent development.
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