A. 2010 light truck market trends and characteristics
Automobiles are closely related to economic and social development. In particular, trucks as means of production and production and transportation are the epitome of China’s economic development at the present stage, and their developmental changes are almost identical to the national economy. Judging from the differentiated state of China’s social and automotive market development today, with the continuous improvement of the rural economic development level, the continuous progress of rural urbanization and the establishment of satellite cities in some of the most important urban centers, will bring light truck market Positive factors in the following areas:
One of the light-duty trucks market this year reached another scrapping period for old cars (3-4 years for light trucks is a large-scale retirement-renewal period) and faced with a new round of consumer upgrades. The purchasing power of users has increased and they can afford higher consumption rates. Quality products; Second, under the “car to the countryside; driven by continued policies, the low-end light trucks will further replace agricultural vehicles (low-speed cars) in 2010, and sales of low-end and mid-end light trucks will usher in new ones this year. A period of rapid growth; Third, with the continuous improvement of the level of urban and rural roads, logistics presents a diversified transport pattern, the added value of light truck transportation goods increased, the scope of use of special light trucks will be further extended and expanded; The fourth is that the competition for light truck homogenization will also shift to differentiated competition. These provide a better environment for the use of high-end light trucks and specialized light trucks, especially for environmentally friendly, fast, safe urban logistics vehicles and various industries. The modified cars and special vehicles provide objective demands, so the growth of high-end light trucks is an inevitable trend. This is also the author's participation in Chery as early as three years ago. In the light truck and light passenger projects, after a great deal of market research and anatomical analysis of competing products, the actual market and product positioning was finally determined.From today's light truck development trends, the original research and forecast results are correct. Fifth, the market for four-wheeled agricultural vehicles (low-speed vehicles) has been gradually expanded to the market share of low-end light trucks and low-end medium-sized cards. Competition has become more and more obvious. Some mainstream light truck companies have been unable to resist and are forced to withdraw from the secondary and tertiary markets. , and then turned to the main high-end, high-end light truck market; its sixth is a large number of companies active in the low-speed car market, such as Shandong Kaima, Tang Jun, European bell, Dongan Panthers, Sichuan Nanjun, Chongqing Lifan, Yituo Group, Chengdu Trump, etc. In 2010, there will be better market performance in the light truck market. The economical light trucks that are introduced at relatively low prices and suitable for use in the rural market will continue their “car to the countrysideâ€; policy promotion will continue to maintain a high-speed growth and development trend.
B. 2010 Young Card Product Development Trends and Features
Through 2009, light truck product development trends difficult to find, incremental structure of China's light truck in 2010 will change significantly, the development of high-tech light truck forward direction, new materials, lightweight, digital, intelligent, comfortable, functional The development of diversification, passenger car interiors and humanization is mainly reflected in low noise, safety, reliability, durability, convenient maintenance, energy-saving, low-emission, multi-functional and new energy use. In the power configuration, vehicle body design, wide cab, long body, enhanced chassis, large power, high-speed heavy load will become the future trend of light truck R & D and mainstream products in the future market.
For example, in the product design, the use of high-strength riveted girders and corrosion-resistant frames, etc., these new designs can effectively enhance the stability and safety of vehicles in high-speed driving. In the power system, some cutting-edge products adopt the pressurized intercooler, which means that the combustion performance is optimized and improved, and the performance and fuel economy of the engine are greatly improved, which improves the matching of the engine and the vehicle and makes the vehicle more compatible. The power output is more powerful and faster.
In addition, wide-body light trucks have become a popular trend, currently accounting for about 20% of the total sales of light trucks , and have partially replaced some of China Card's products on the market. Just like on the Zhengzhou Nissan Capstone, its cab width increased by 15 cm compared to its class, reaching 1.87 meters. Soon Jiangling will launch a large-scale light body Kakaway. In addition, JAC will continue to introduce new products for wide-body light trucks. These new products have both improved on the original basis and new models.
With the development of the domestic economy and the construction of the expressway network, the development of wide-body light trucks based on medium and long-distance freight has gradually developed, and currently accounts for about 15-20% of the total light trucks. At present, the existing wide-body light trucks on the market include Dongfeng Jinba, Dongfeng Duolika, Jiangling Kairui, Qingling 700P, Jianghuai Weiling, Beiqi Futian Oumac, and Nanqi Chaolika. The wheelbase of these wide-body light trucks generally exceeds 3,300 mm and some have a width of more than 2.0 meters.
The rapid development momentum of the wide-body light truck has a wide-body light truck to seize the potential of the card market. However, the replacement of the two is not significant, because the needs of different user groups are not the same. Wide-body light trucks are quite different from China Card in terms of size, engine, price, and market segments. In the past, in order to save road tolls, the phenomenon of 'big tonnage' was repeatedly prohibited. Now that the road maintenance fee has been abolished, it is fair to both the China Card and the wide-body light trucks. However, in terms of unit cubic, it is certainly more cost effective. However, it is not necessarily the greater and more cost-effective, but rather it is based on the different uses of different users to do a propensity analysis.
In terms of policies and regulations in 2009, the implementation of weight-based charges, the implementation of China III environmental protection standards, and the “Limit of Fuel Consumption Limits for Light Commercial Vehicles†standard is to stimulate the 2010 young card products from a low-end economy to a large-tonnage, strong driving force. High-speed heavy-duty models are important reasons for the change.
High-end light trucks are more technologically advanced than ordinary light trucks, fuel economy, environmental protection and quality reliability. From the perspective of the entire life cycle of a vehicle, high-end light trucks are worthwhile when they purchase cars, but they also provide good value for money. Not only do they save a lot of maintenance fees, fuel costs, and lost-work expenses, but they also have comprehensive operating costs. It is obviously lower than the mid-to-high grade light truck products.
At present, high-end users are concentrated on several levels: public utilities such as power, postal services, communications, etc.; high-end logistics vehicles such as courier companies, frozen food companies, dairy distribution, etc.; large-scale enterprises such as home appliances, communication equipment, steel, and military forces. Police cars, etc.
For a long time, China's high-end light trucks have technically stayed at the level of Japanese Isuzu products in the late 1990s, and they have developed a strong contrast with the development of cars almost synchronously with the world. Both technical and product concepts have fallen behind international advanced level for nearly 10 years. . Today, with the continued development of the Chinese economy and rising consumer demand, objectively demanding that commercial vehicles must change this backward situation as soon as possible.
C. 2010 young card division model spectrum clearer, more clear market positioning
In 2010, the product structure of light trucks has undergone continuous deepening, integration, and adjustment changes, and the market segments have been redefined. 2010 young card products have four major characteristics: high-speed, heavy load, environmental protection and price boundaries. Such as Jianghuai comprehensive formation of "Shuai Ling;, "Ao Ling;," "Good luck; high, medium and low-end product line spectrum, the formation of Shuai Ling, Wei Ling, Chun Ling, Kang Ling, the five brands of good luck Dongfeng Corporation divided the light trucks into three lines: Kaipte, Dolika, Ferrica High, Medium and Low.Shangqi Group Nanjing Iveco Leap also completed the coverage of high, medium and low-end full range of products through continuous introduction of new products. There are five series of ultra-cards, Ocards, drill cards, tigers, and handsome tigers.The adjustment of the product structure of light trucks not only clarifies the product and market positioning, but also defines the direction of brand propagation and market goals.
D. 2010 young card competition will focus on high-end market
In 2010, after the light truck OEMs consolidating and streamlining their products, the light truck market has mainly competed in high-end light trucks - Omar Cummins, Jianghuai N721 and Shuai Ling, Jiangling Kaiwei, and Kai Ruiku Card Value Edition Shunda and Qing. Bell P series, Nanjing Iveco Oka, GAC Hino 300J series, Zhengzhou Nissan Captron (NT400 Cabstar), FAW-GM L601 light trucks and other Japanese and European systems. Who will win in the end will wait and see.
E. 2010 light truck production capacity projects coming into market concentration
The mad expansion of new products and capacity in the young card industry in 2010 will have a major impact on the light truck market. At the end of 2007, it invested RMB 2 billion in Hunan Zhuzhou to build low-end light trucks and other projects. The first phase of production capacity will reach 200,000 units and it will be put into production in 2010.
1. The technological transformation project with a total investment of RMB 2 billion will be completed by Beiqi Futian Zhucheng Factory in 2010. By then, the plant will have an annual production capacity of 300,000 vehicles.
2. The 100,000 capacity production base of FAW will be put into operation by the end of 2010.
3. The total investment of Chery Automobile is approximately 2.264 billion yuan. The automobile project to be built in Kaifeng on December 28, 2009 will form 200,000 micro-cars and 80,000 light trucks and agricultural card machinery.
4. Zhengzhou Nissan invested RMB 1 billion in the second plant which was laid on the foundation on September 29, 2008. It will be mass-produced in May 2010 and will have an annual production capacity of 120,000.
5. Jianghuai Automobile will invest more than 400 million yuan in the construction of the Qingzhou branch and build 100,000 light trucks. The construction period of the project will be 2 years. The newly increased production capacity of 100,000 light trucks will be beneficial to the traditional advantages of JAC in the light truck field, increase the market share, and steadily increase the profits of the light truck business.
6. Youngman Automobile Co., Ltd. stated that it plans to build a light truck at the airport recycling economy industrial base in Lanzhou Hi-tech Industrial Development Zone.
7. The light truck assembly line with a total investment of 140 million yuan invested by Shandong Tang Junou Lingling Automobile Manufacturing Co., Ltd. has been put into trial production in 2010.
8. Domestic heavy-duty diesel engine company Weichai Power entered the field of light truck engines. On December 9, 2009, Weichai Power signed a technical cooperation agreement with Italian VM engine company to formally enter the light truck engine sector.
F. Conclusion
Following the skyrocketing domestic light truck market in 2009, it is expected that the 2010 young card market will continue this trend of development. The specific performance is the expansion of the medium- and low-end to the second and third lines, which will occupy four-wheeled agricultural vehicles (low-speed cars) and The market share of ultra-large mini trucks; the second is the development of wide-body, high-end and specialization; the third is the intensive listing of new products; and the fourth is the expansion of large-scale light truck mainframe manufacturers into the economically underdeveloped regions in the central and northwestern regions. The development trend of building new plants is irreversible and has become a trend because there are considerable preferential policies (such as land supply, tax exemptions or tax reductions) and cheaper irreplaceable labor cost advantages.
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