In the just-passed Guangzhou Auto Show (Weibo), major manufacturers have announced sales targets for 2011. From the initial sales plan announced by some mainstream manufacturers, the sales target for 2011 was only a slight increase of 10% from last year. The main reason was not because of Beijing's limited licensing and cancellation of purchase tax preferential policies, but the limitation of production capacity.
From the public data, this year's manufacturers are relatively conservative, and most of the targets are increasing by 10%. Sales volume of Shanghai GM reached 1.03 million units on December 22, 2010, and is expected to exceed 1.05 million vehicles in the whole year. However, General Manager Ding Lei said in an interview that this year's production and sales target was 1.15 million, an increase of less than 10%.
The current sales target of Beijing Hyundai, which has been growing rapidly in the past two years, is only 720,000 vehicles, an increase of only 3% from last year's increase. Also conservative is Dongfeng Honda. The sales volume of 280,000 units is only less than 8% higher than last year. FAW Toyota, which suffers from the "recall door," plans to sell 550,000 vehicles this year, an increase of 10%. Of the major joint ventures, Dongfeng Nissan is the one to get a handle. The sales target of 772,000 vehicles is more than 10% higher than last year's 660,000 vehicles.
Among the completed vehicles that have disclosed production and sales targets, the largest increase is planned for smaller enterprises, of which Shanghai Automotive’s sales volume of 230,000 units is more than 40% higher than that of 2010’s 160,000 units, and Dongfang Liuzhou’s 180,000 units are Compared to 2010, it will increase by 60%. In any case, there is no astronomical figure that has doubled in the beginning of the year. In fact, the production and marketing targets are only relative, and Ding Lei, general manager of Shanghai GM, also said that if the market is good, it does not rule out raising production and marketing targets.
From the public data, this year's manufacturers are relatively conservative, and most of the targets are increasing by 10%. Sales volume of Shanghai GM reached 1.03 million units on December 22, 2010, and is expected to exceed 1.05 million vehicles in the whole year. However, General Manager Ding Lei said in an interview that this year's production and sales target was 1.15 million, an increase of less than 10%.
The current sales target of Beijing Hyundai, which has been growing rapidly in the past two years, is only 720,000 vehicles, an increase of only 3% from last year's increase. Also conservative is Dongfeng Honda. The sales volume of 280,000 units is only less than 8% higher than last year. FAW Toyota, which suffers from the "recall door," plans to sell 550,000 vehicles this year, an increase of 10%. Of the major joint ventures, Dongfeng Nissan is the one to get a handle. The sales target of 772,000 vehicles is more than 10% higher than last year's 660,000 vehicles.
Among the completed vehicles that have disclosed production and sales targets, the largest increase is planned for smaller enterprises, of which Shanghai Automotive’s sales volume of 230,000 units is more than 40% higher than that of 2010’s 160,000 units, and Dongfang Liuzhou’s 180,000 units are Compared to 2010, it will increase by 60%. In any case, there is no astronomical figure that has doubled in the beginning of the year. In fact, the production and marketing targets are only relative, and Ding Lei, general manager of Shanghai GM, also said that if the market is good, it does not rule out raising production and marketing targets.
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