Jiangsu Anbang promotes personalized pesticide sales

Jiangsu Anbang Electrochemical Co., Ltd. boldly explored new measures for the sale of pesticides. In the first half of the year, it achieved sales revenue of 145 million yuan, an increase of more than 10% year-on-year.

It is understood that since last year, the company has carefully screened pesticides that already possess “three certificates”, selected some fungicides and herbicides that have market potential, and focused on processing, packaging, compounding, etc. to achieve The goal of optimizing the variety structure. At present, the contribution rate of more than a dozen new varieties, such as acetosulfuron, triadimefon, imidacloprid, glyphosate, and polyketone, has continuously increased. The company has systematically implemented the marketing policy of "One Product, One Policy", "One Factory, One Policy" and "One Site One Policy" in response to the market demand and capacity of different products. Taking pymetrozine as an example, the company changed the business model of pymetrozine from agent sales to self-selling methods this year, which shortened the intermediate links and saved sales expenses.

At the same time, the company expanded its advertising campaigns to dig out target customers and strive to build a strong brand of “Ampang”. In the first half of the year, CCTV launched a two-month TV commercial during prime time on seven nights of CCTV, and used a powered glider to place flight advertisements in key sales areas of pymetrozine. In addition, in the first half of the year, the company organized a pymetrozine product promotion team and used the neighboring urban areas, counties, townships, and villages and towns as pilot sites. They went to townships, went deep into the fields, and launched hundreds of Ampang "pesticide product caravans." activity. On the front line in the countryside, the company’s technical staff also introduced products in the form of colorful pictures, slides, and banners.

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