The automotive electronics market has been exposed for a short period of time, and it is hoped that the business policies will work together

Abstract: The upcoming 2012 for automotive electronics is not a doomsday year. On the contrary, it is a year of opportunity. According to iSuppli's statistics, with government stimulus measures, new domestic market expansion and more advanced car functions, China The automotive electronics market is expected to surpass the United States in 2012 and become the world’s number one.

Key words: Automotive, electronics, and terminals The upcoming 2012 is not a doomsday year for automotive electronics. Instead, it is an opportunity year. According to iSuppli's statistics, with government stimulus measures, the expansion of new domestic markets, and The car is more advanced, and China’s auto electronics market is expected to surpass the United States in 2012 and become the world’s number one.

Compared with the United States, Japan, and India, China's automotive electronics industry did not suffer much from the 2009 economic downturn. During the recession, China was the only region where auto electronics sales grew. In 2012, sales of Chinese automotive electronics will increase from US$16 billion in 2009 to US$20.6 billion. In 2012, the US automotive electronics market will be $20.5 billion, and the first position will be given to China.

This is due to the boom in vehicle sales in the Chinese market, which accounts for nearly 20% of the global automobile sales. Under this huge base of car purchases, the sales of automotive electronics are also leading the way; it is true that the automotive electronics market observed from today From the perspective of the market, laws, regulations, and owner awareness still lag far behind other countries in Europe and the United States. Like many industries, the domestic automotive electronics market ranks first in the world with a large number of bases, a number of giants, and dwarves on the ground. , describe the development of domestic automotive electronics is really good. Compared with the large number of domestic automotive electronics markets, weak technical foundation for R&D, non-standard automotive electronics industry standards, and end-users’ awareness of consumption cannot keep up with the “determination” of the domestic automotive electronics market and lag behind other countries. .

Regulating the market order to the cottage Not many people joked that Made in China is a synonym for a cottage, but it is too exaggerated. However, it also shows that domestic products do not give consumers enough confidence. There are many automotive electronics companies that are now doing OEM of foreign trade. Their standards and quality are useless doubts, but the chaos in the industry and the fact that cottage products are still flooding the market seriously hamper the development of automotive electronics; this is also a problem for dealers and end consumers. One of the reasons for dare to get involved easily.

There is a unique phenomenon in China, with 4S shops attracting a large number of owners, and even some second- and third-tier city owners are willing to drive tens of kilometers to the famous 4S shops to repair their cars; this phenomenon is rare in European and American markets, mature The market share of 4S accounts for 20%, and the proportion of other auto repair stores and auto repair shops accounts for 80%. There are many young car owners who are keen on DIY modification. It is very important to explore the strange phenomenon of the domestic market. To counterfeit, 4S shop although the price is high, but repair and modification of the use of accessories are genuine, the owner is willing to spend a third of the price to go to 4S shop to buy navigation; media to expose copycat counterfeit news from time to time, a lot of auto parts city The parts of the vehicle that advertised the “original parts” are counterfeit, and the inferior products are really appalling. The relevant authorities such as the Administration for Industry and Commerce will manage it. However, “wild fire is in full bloom and the spring breeze is born”, used to describe the car in the cottage. Electronic products are not excessive at all. This requires the supervision of the government and requires the self-discipline of the industry.

Where there are interests, darkness is the easiest, and the low cost and high profits of fake counterfeit products have become a breeding ground for illegal activities. So far, the impact of industry standards, the low production threshold of domestic automotive electronics, and the serious homogeneity of products have affected the function. Similar products, first-line brands compared with the three or four-line brand, the price has also turned several times; Shanzhai products is to seize the consumer's psychological pursuit of cheap, and get the living space. The non-standard market is also related to the lack of industry standards set by the government. Take TPMS (Tire Pressure Monitoring) as an example, look at the US and domestic standards.



The United States is the first and only country in the world that has enacted and enforced TPMS regulations. The United States Highway Traffic Safety Administration (NTHTSA) has established FMVSS 138 regulations requiring that after September 2007, all four-passenger passenger cars and commercial vehicles sold in the United States with a maximum total design mass of 4,536 kg must be equipped with a tire pressure monitoring system. . Driven by US federal legislation and market opportunities, major automotive electronic dog electronics companies have invested a great deal of research and development enthusiasm, and many well-known chip manufacturing companies have joined, and they have consistently introduced smaller size, lighter weight, and more reliable performance. Longer life of a new generation of products. At present, TPMS equipment in the United States has become very popular.

The key content of China's "Automotive Electronic Tyre Pressure Monitoring System (TPMS)" stipulates that it is applicable to all types of automotive electronic dogs and tires, including passenger cars and commercial vehicles (M and N), as well as inner tubes and Tubeless tires, and TPMS used by other types of vehicles may also be referred to for implementation (eg, two-wheeled motorcycles and construction machinery). Although China's TPMS states that products should have shorter under-voltage alarm time and other regulations, there is no rigid requirement that each newly-launched commercial and utility vehicle must be equipped with TPMS. There are many gray areas where such standards are adulterated and adulterated, and they stifle the enthusiasm of independent research and development.

What are our automotive electronics manufacturers doing? Build a brand, develop new products and take the differentiation route? This road seems to be hampered by the fact that the battle for advanced brands has not started, and differentiated products are still under development. Our enterprises have fallen into a battle of intellectual property rights protection. Shenzhen SEG sued Toyota G-book for infringement. Sounds and good helpers are also caught in trademark infringement.

Fortunately, we have seen the dawn, the government taking the lead, Sino-foreign joint ventures and other actions continue, Shenzhen Hangsheng Electronics to establish R & D centers, Huayang and Intel to establish R & D institutions are all events in the first half of the year, the industry has suddenly caused an R & D In the wind, the market is eager to see differentiated leading products.

The car owner’s enlightenment education hopes that the government will take the lead in the development history of China’s auto industry. It has just developed into the fast track of a major automobile country. Just like a child who has just stood still, he hasn’t learned to leave, let him run, if the lack of a legal system is the government Without blinding their eyes, they have not yet realized that the protection of the legislation is valuable, then the collective “foolishness” of the owners’ consciousness means that the government has also tied up their hands, which limits the development of automotive electronics.

Let us take a look at the countries and regions where the automotive electronics market is booming. For example, in Europe, Russia, the United States, Asia, Japan, and Taiwan, in addition to being first-tier cities, the spending power is quite high, and the government is also in the policies and regulations and the majority of education owners. Circle can be. A manufacturer of vehicle driving recorders told the author that his foreign trade export revenue was far more objective than that of the domestic market. The reason was also due to the local government’s “awesomeness”. Take the Russian and Taiwanese markets as an example. New cars must be equipped with driving recorders. Traffic accidents can occur. They can be submitted to the court as strong evidence. Video footage also plays an important role in insurance claims. In the Russian market, although the government does not have legislation that requires new cars to be fitted with black boxes, it is popularized. It is also very high, due to the heavy sense of personal safety of the local car owners. Russian education instills the concept of safe driving for the Chinese people from an early age. Even if it is passively protected, the owner of the car uses it as a driving habit.

On the other hand, although the penetration rate of automotive electronics has improved during the past two years, it still lacks “one fire” away from the fierce heat. This year should be the year that automotive electronics manufacturers see the dawn. In early April, the Ministry of Transport and Public Security The Ministry, the State Administration of Work Safety, and the Ministry of Industry and Information Technology jointly issued the "Circular on Strengthening the Dynamic Supervision of Road Transport Vehicles" to require all tourist chartered buses and passenger trains of Class 3 or above (referring to the operator's own operations). More than 10 buses and more than 200 passengers), as well as special vehicles for transportation of dangerous chemicals, fireworks, civil explosives ("two passengers and one dangerous" vehicle), must install and use satellite positioning devices with a driving record function. . Beijing's large and medium-sized passenger cars must be equipped with vehicle driving recorders according to regulations. For a time, navigation and car black boxes have become two hot words appearing in the owners' forums. Discussions around the car haven't stopped. Many car owners still buy cars and vehicles. Renovations are two things, but they are not resistant to navigation, e-dogs, and black box products, but they are skeptical about the value of the products; this is certainly related to the uneven quality of domestic automotive electronics products, but it has not been instilled with domestic public opinion and media. Owners' driving safety is closely related; now more and more insurance companies use video recorders as evidence of claims, but they lack the government's leading role. Today, the awareness of the people needs to be strengthened, and the popularity of automotive safety electronics is still there. long way to go.