“The government has gained public support. The farmers have benefited and the company has developed. This is a real three-fold strategy.†Tao Yunde, the general manager of Zhejiang Gio Auto Sales Co., Ltd., recently said, arousing “72 heroes in the carâ€. Resonance.
Tao's manager pointed out that "one move" is the government's "automobile to the countryside" benefiting agriculture policy. On March 13, 2009, with the approval of the State Council, the Ministry of Finance and the 7 agencies including the National Development and Reform Commission jointly issued the “Implementation Plan for Autos and Motorcycles to the Countrysideâ€, which marked the official launch of autos and motorcycles to the countryside.
The "Automotive to the countryside Wanlixing" recently organized by the China Automobile Dealers Association is like the "Wulin Conference", making it possible for the nation's 72 auto manufacturers to catch up with the "Express" of the first car to the countryside. On the journey to the car to the countryside. How they can actually use the products and services of the Central Government to benefit the farmers is a matter of concern.
Sincerity and responsibility
Well-known Changan, SAIC-GM-Wuling, Hafei, Foton, Great Wall, Nanjing Iveco, Dongfeng, Zhongtai, Jianghuai and other companies have come, not very famous Dongfeng Panan, Zhejiang Geao, Shandong Tang Jun, Shandong Kaima, Shandong Wuzheng Tianmei Meiya and others also came.
Interestingly, among the car companies that have taken the lead in qualifying for the qualifications of the car to the countryside, they are very prominent from the province of Shandong and they are reminiscent of Liangshan heroes.
The 72 automobile production enterprises in the countryside have recently signed a "Car Sales Services Commitment to the Rural Manufacturing Enterprises" in Beijing. At the same time, the China Auto Circulation Association also issued the "Proposal on Doing a Good Job in Cars to the Countryside" to the whole industry. The signing of the commitment letter and the issuance of the proposal show that the automobile production enterprises and circulation enterprises in the countryside are determined to implement the national policies and requirements for the automobile to the countryside.
“This is the first industrial sales service commitment letter since the enactment of the rules for the delivery of automobiles to the countryside. Its signing has a significant positive effect on safeguarding user rights and promoting the healthy and orderly advancement of vehicles in the countryside.†Vice President of China Automobile Dealers Association Secretary-General Wang Du said.
It is reported that the sales of this contracted automobile company accounted for more than 90% of the industry, and it can be said that it is the backbone of the car to the countryside. They will implement and fulfill the demand for a rural automobile market that drives about 1 million vehicles in the countryside policy. Moreover, they also shoulder the heavy responsibility of allowing farmers to benefit, but also increase the way for farmers to get rich, improve the quality of life of farmers, and effectively promote the transformation and upgrading of the rural economy.
Zhou Wei, deputy general manager of Nanjing Iveco Automobile Sales Co., stated that in the face of a vast market in rural areas, car companies must first adopt an attitude of honesty, send the most suitable products to rural areas, and do a good job in the construction of peasant service outlets. “This signing of the commitments expresses our commitment to Nanjing Iveco's full commitment to the rural market from product to service. We are willing to accept modestly the supervision of government departments at all levels, the public and the media on our work in the countryside.â€
Measures have their own tricks
Judging from the variety of cars going to the countryside, apart from the two main types of micro face and light truck, there are also economical cars, pickups and some medium-sized cards that are suitable for the rural market. In terms of products and services, car companies have combined their product features and come up with their own unique plans for the countryside.
Wu Jianzhong, chairman of Zhongtai Holding Group Co., Ltd., said that Zotye will start the countryside project. In addition to the 1.3L existing 008 series models entering the countryside directory, Zotye recently launched a special 48,800,000-odd well-off version to “specialize†specific groups in the second and third-tier markets; rural consumers purchased Zotye 008 series. 1.3L displacement models can enjoy a 10% car subsidy, up to 5,000 yuan; the channel last year formulated a "thousands of counties project", that is, implement the first network down, through intensive cultivation, in the county and rural areas to establish a unified Thai The sales service shop will cover sales and services at the county and township level markets. At present, Zhongtai Automobile has more than 300 sales outlets and more than 400 service websites, covering the major urban areas of the country.
The “Going to the Prosperous Leap Village†approach to rural areas was proposed by Nanjing Iveco. According to reports, the “Leading Fujin Village†project with “utility business, affordable prices, solid service, real-effect information, and real gifts†as its main content will be used to leap forward between the new and old users, and to use a typical user. The model, with a regional distributor as the core and a distributor business representative as the link, covers at least 20 independent and new administrative units or transportation markets for new and old customers, explained Zhou Wei.
From the many rural enterprises introduced the measures to go to the countryside, product alignment, channel delays, service refinement, etc. are common features. In addition, many car companies have also introduced special services for the rural market.
This year, SAIC-GM-Wuling was affected by the automotive industry's revitalization plan. In the first four months, it achieved sales of 341,900 units, a year-on-year increase of 40%. In the first batch of products released to the automotive market, a total of 78 products entered the catalogue. In the industry, we have pioneered the "flight service": in some rural areas where there are no conditions for setting up fixed outlets, we regularly implement centralized customer services, use rural get-ups and other occasions, and reserve users for vehicle maintenance. The distributors are also encouraged to visit the rural market to carry out various forms of activities such as tour exhibitions, car maintenance lectures, and scientific and technological knowledge lectures to improve the driving skills of farmers and cultivate their regular maintenance habits.
In the consultation of products, services and policies tailored to “cars going to the countrysideâ€, SAIC-GM-Wuling’s benefits for farmers include both interpretation and consultation of “cars to the countryside†policy, free testing for old users, and new The user provides thousands of yuan worth of service voucher, and also includes more than 10,000 movies to the countryside in Shandong, Hebei, Henan, and Liaoning, as well as nationwide medical and rural areas. The “Huimin Action†covers a wide range of areas and will benefit rural consumers in thousands of counties.  Â
Publicity needs to be in place
A number of pre-market surveys conducted by car manufacturers and related organizations have found that the central government's policy of car-to-country has a situation in which "the benefits of farming policies are good, unfortunately it is not known." This is embarrassing.
As the only car company that obtained mini-cars and trucks to the countryside, Zhejiang Giorgio was extremely excited. He recently conducted research in 100 counties across the country. The results are surprising: 60% of the farmers still do not know that there is a car to the countryside policy. The most extreme explanation is that “cars have been driven to our country many years agoâ€; 20% of farmers have heard about the details of benefiting farmers; the last 20% know that cars go to the countryside and they understand how to subsidize them.
A good policy, 80% of people do not know how to do, how can it be put in place. It seems that letting more farmers hear the "gospel" of Hui Nong is just as important as getting a car subsidy. Â Â Â Â
Exchange procedure
On the other hand, two months after the implementation of the “car to the countryside†policy to stimulate sales of micro facets and light trucks, the market has witnessed two phenomena: since the implementation of the automobile-to-country policy in March, the nation’s light truck sales reached 162,800 units. , a year-on-year decrease of 0.7%, while micro-surfaces increased by 39.5% year-on-year to reach 165,900 vehicles. In April, micro-faceted sales rose further to 171,600 units, an increase of 70.66% year-on-year, while sales volume of light trucks was only 146,700, which further widened the gap between sales volume and micro face sales.
The crux of the problem was that many car companies stated that they had a precondition for a light card subsidy, and that microscarf was straightforward to buy and pay for, which led to the "zero contribution of car to the countryside" policy on the light truck. Therefore, the cancellation of light truck redemption and direct subsidies to farmers has become a popular voice for light truck manufacturers.
"For our light truck companies, the most critical issue is to cancel the redemption." Zhou Hao said that in the first four months of this year, although sales volume of Nanjing Iveco light trucks increased by 30% year-on-year, the pull-in action of the swaps was very small. “The low-speed vehicle development in Jiangxi Province is considered to be good. The annual sales volume is 10,000 to 20,000. However, only one vehicle purchased our car in the form of redemption in April, and in Jiangsu and Zhejiang, the ratio of redemption was zero."
In addition to the complexity of subsidy procedures resulting from swaps, the proportion of agricultural vehicles without licenses for a variety of reasons is high. “At least half of the tricycles and agricultural vehicles do not have license plates,†said Guo Nailong of Jinbei Auto.
Since a large number of agricultural vehicles are “black-and-black households†who do not purchase invoices and do not have licenses, the exchange will start from whereabouts.
The countryside needs not only micro-facets, but also needs light money and practical light trucks. Car companies expect that when the car goes to the countryside, "not just walking with one leg."
Car to the countryside product sales service commitment
In order to coordinate with the country to do a good job in the car to the countryside and effectively safeguard the legitimate rights and interests of the majority of farmers, we solemnly promise:
I. Commitment The company has already fulfilled the qualifications required for autos going to the countryside;
Second, promise product quality clearance, good performance, in line with national mandatory standards;
Third, promise not to reduce the cost of production or reduce the quality of the product by not using inferior materials, using inferior materials, simplification of processes, and not reducing the configuration;
Fourth, the promised product sales price is not higher than the market price of similar products sold during the same period;
V. Commitment to strengthen the management of authorized dealers, and actively promote the promotion and sales of products according to the national requirements for organizing the automobile to the countryside;
6. Commit to do a good job of pre-sales, sales, and after-sales services, in particular, rationalize the distribution of service outlets to ensure that products are free from after-sales services;
VII. Commitment to law-abiding business, honest business, and fair competition.
We are willing to accept modestly all levels of government authorities, the general public, and the media to supervise the work of the car to the countryside!
All automobile production enterprises in the countryside
Crane Machinery Import&Export Co., Ltd. , http://www.cnliftmachine.com