In 2009, in the face of the global financial crisis and other unfavorable factors, Dongfeng Chaoyang Diesel Engine Co., Ltd. seized the opportunity and fully over-achieved the established targets at the beginning of the year. In particular, major operating targets such as production, sales, and sales revenue all set record highs: A total of 188,611 engines were produced in the year, an increase of 37% year-on-year; 180,799 engines were sold, an increase of 30% year-on-year, and both exceeded 180,000. At the same time, it is expected to realize sales revenue of 2.13 billion yuan, a year-on-year increase of 18.6%, and fulfilling the DPRK people’s dream of breaking the 2 billion yuan mark for many years.
In 2009, Chaoyang Diesel market-oriented development of product planning goals and strategies to accelerate the pace of product development, the formation of 102,3L, D, 4A, five series of gas product platform, full range of products reached the national III emission levels, of which 100 The ~102kW 4102 engine has taken the lead in forming the national four emission level batch production capacity, and completed the pre-research work for the National Six engine, and the Chaochao product line is continuously expanding.
On October 1, 2009, the 60th National Day military parade ceremony was successfully held in Tiananmen Square. Chaoyang QD32 engine equipped with 12 "Warrior" military vehicles as the equipment team guided vehicle also appeared at the parade ceremony and accepted the review of the people of the country. "High-quality power Chaoyang diesel engine" is more deeply rooted.
At the same time, Chaochai actively explored overseas markets and established service stations in Colombia and Venezuela. In Kazakhstan, Algeria, and Vietnam, Chaochao’s service system was basically established, and Daw Chai’s overseas development was initially achieved. From January to November 2009, China’s auto exports totaled 270,000 vehicles, a year-on-year drop of 55%. In Chaochao's 2009 total, more than 7,082 diesel engines were exported, a 42% year-on-year decrease, but overall it was superior to the domestic auto industry. Decline.
Looking at the hot situation of the Chinese auto industry in 2009, Chaochai paid more attention to the calm thinking behind the hot market and a rational grasp of the overall market situation. Based on the principle of strengthening first and then expanding, Chaochai has continuously improved corporate quality, built brand culture, and strengthened strategic thinking. In the medium-term business plan, the company further improved the company's development strategy, clarified the direction of development and development goals: in the future In the past five years, Chaochai will face two domestic and foreign markets, build an international brand, continue to maintain its preferred brand position for diesel vehicles, and make 3 to 5 liters of diesel engines reach the national sales volume, while expanding into the medium and heavy vehicle market.
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