Recently, Liu Shaohua, marketing director of marketing headquarters of Dongfeng Dana Axle Co., Ltd., and Zhang Qi, head of the marketing headquarters supporting team, were invited to participate in the launch of the Shenyang bus project held in Huanghai, Dandong, and signed a 1,000 vehicle standard with Shenyang bus. The supply contract resulted in Dongfeng Dana Axle Co., Ltd.'s comprehensive market share in this target market rising from less than 20% in 2011 to more than 50%. At the same time, it has laid a solid foundation for the 1,500 new vehicle upgrades in this target market in 2013. This also lays a solid foundation for the company's strategic layout of the entire Northeast passenger car market.
It is reported that before the Shenyang National Games was held in 2013, Shenyang Bus is expected to update about 2,500 buses of various types, including 2,000 buses. In order to seize this market, this year, the company's entire marketing team carries out meticulous brand planning, conducts targeted analysis, planning, and takes the initiative in the target markets in each region of the country to carry out effective brand promotion and products for various OEMs and end customers. Import.
Thanks to the above-mentioned successful market operation strategy, the products of Dongfeng Dana Axle Co., Ltd. were unanimously favored by the three major bus groups in Shenyang. After the first half of the year, they all obtained the standard of 510 complete vehicles in the target market. All of them obtained the standard of 1,000 vehicle renewal for Shenyang Bus National Games this year. This is also the only supplier that matches the entire vehicle assembly.
In the next 2-3 years, Dongfeng Dana Axle Co., Ltd. will be centered in Shenyang, through multi-channel operations, brand promotion, close to product introduction, gradually expand the market in Northeast China, and radiate the entire secondary cities in Northeast China.
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