Small-displacement vehicle purchase tax preferential sales double-digit growth

Sun Fu, the car salesman, was “tired and happy” in the past weekend. On the weekend alone, he received 12 batches of customers who saw the car to buy the car, and successfully sold 5 vehicles. "Normally normal state, the whole shop will also sell three or four cars a day. This 'enrich' weekend, the important reason is because 1.6L and the following low-emission car purchase tax preferential period expires." Sun Fu said.

In ten days, the preferential car purchase policy expires. From the New Year's Day next year, the vehicle purchase tax will be restored from the current 7.5% to 10% for passenger vehicles with displacements of 1.6L and below. This means that a 200,000 1.6-litre “car” will cost more than 4,200 pieces of tax money on New Year’s Day, and a 100,000-car model will cost more than 2,000 pieces. The sales of the "car" market ushered in the "tilting" effect at the end of the year.

New car sales increased by 20%

Jin Tai Kaidi store where Sun Fu is located is located in the northeast corner of the Asian Games Village automobile trading market. In the exhibition hall of more than 200 square meters, there are 89 exhibition vehicles, no less than 15 salespersons every day, and they have been busy since November. “The main models we sell are more Dongfeng Peugeot 5008 and 4008, displacement 1.6L, 1.8L-based. 5008 has 5 of the 7 seats, 4008 only 5 seats, the price range of 180,000 to 28 "We don't have to wait," said Marketing Director Zhai Zeyang. "The 'tilting' effect in November and December is still very strong. Consumers and second-born families with medium-term consumers are most sensitive to those customers who are looking for preferential benefits. Half of them are foreign customers and half are Beijing customers.For example, from the sales data of the 4008 car in the past three months, the average monthly sales in October and November are about 60 units, according to the data of the first half of this month. It is predicted that sales in December will definitely increase by 20% from October and November, and the largest increase will be 1.6L."

Sun Fu told reporters that on a daily basis, the passenger flow on the weekend is much more than that from Monday to Friday. On average, from Monday to Friday, the average store sells three or four cars a day. On weekday weekends, it can sell an average of about 30 cars a day. “And last Saturday, we sold 61 cars a day in the shop. Second-born families, especially like the 5008 of the 7 seats.” In addition, the vehicles sold in stores this year have fallen by more than a dozen percentage points from last year, “because now The price of vehicles is becoming more transparent."

The latest data from the Asian Games Village Auto Trading Market also showed that new car sales increased by double-digits to 37,900 vehicles in November, and the last bus effect of scrap subsidies and purchase tax preferential policies for small-displacement vehicles drove double-digit growth in November. .

The New Deal of the Yaohao aggravates competition in the auto market

Unlike the sales of 1.6L and below in the end of the year, the sales of parallel imported cars and large-displacement luxury cars are still “not very good”.

"In the whole year, we sold better in the first half and September and October. We were not affected by the policy. The sales were dull at the end of the year. In November, we sold more than 20 vehicles." Huge Outlet, the account manager Peng Wei Sri Lanka, the main parallel imports of BMW cars, Grand Chess, and other models, the price range from more than 400,000 to more than 100 million range. "Listen to friends around the car selling 1.6L and below displacement cars, said that the recent rapid growth of customers, purchase tax preferential policies, overdraft part of the sales next year. Moreover, the amount of these cars, Beijing's price advantage, to two Third-tier cities are more sought after. But recently, the new policy of Beijing Yaohao has come out. Everyone began to worry about the market next year, and the competition may be even fiercer."

Because the sales situation in Beijing is bleak, dealers of “trucks” and luxury cars have begun to look more into other second-tier and third-tier cities with related consumption potential in other places. “In addition to Beijing, Tianjin, Shanghai, etc. We started to contact more foreign distributors who have come to Beijing to get supplies, such as the cities of Yunnan, Guangxi, and Guangdong in the south, Baoding, Chengde in Hebei and Zibo in Shandong, etc. We have all started to get in touch.”

It is expected that car prices will decline next year

“Perhaps the preferential purchase tax will have new policies next year. The Beijing New Year’s Eve has a new policy. The government’s attitude is clear. It encourages small-displacement vehicles, encourages new energy vehicles, and guides people to look into public transportation and green travel. Beijing's auto dealers will certainly have to make a transition, and they will need to adjust their structure to focus on after-sales services and replacement upgrades. In 2018, it is expected that the overall price of conventional fuel vehicles may decline." Vice Chairman of the China Automobile Dealers Association Physical Automobile Market Branch, Su Hui, a veteran automotive marketing engineer, said: “Consumers still have concerns about buying new energy vehicles, such as the problem of depreciation too quickly, because the assessment of battery exhaustion is difficult, and most used car dealers do not like it. So even if they queue up next year, The number of new energy vehicle number plates will certainly increase, but many people are not the 'dead loyalty' of new energy vehicles."